Infografía: "Reinventando el producto"

 Schaeffer, E., Sovie, D. (2019). Part Two. Reinventing the Product: How to Transform your
Business and Create Value in the Digital Age. Kogan Page. ISBN: 978-0749484644
 Accenture. (2019). Rethink what’s possible with a career in industry X.0. Recuperado de:
https://www.accenture.com/mx-es/careers/industryx

Conceptos principales
Se hace referencia al tema y a los conceptos principales del artículo base.
Utilización de ejemplo de aplicación (2 ejemplos mínimo)

The digital reinvention of the product 45

03 a radically new kind of product: adaptive | collaborative | proactive | responsible 47

The Product Reinvention Grid 49
From traditional to reinvented products: 10 traits 52
The Product Reinvention Quotient 66
The future here, start now 67
Takeaways 68

two new tools to deal with the reinvention of the product: our Product Reinvention Grid and the Product
Reinvention Quotient (PRQ)

The most important lodestar on this trip is to find the right combination between a product’s Intelligence
Quotient (IQ) – the level of smartness, connectedness and cognitive independence – and its
Experience Quotient (EQ), reflecting the quality of experience it can offer through its technology
stack and functionalities. Square these two dimensions correctly and you will spot pools of new value
for your business.
Augment the

04 Big shift one: from features to experience 69

The slow but certain waning of the feature economy 72
Experience: a quantum leap beyond features and services 73
The differences between B2B and B2C experiences 78
Engineering user experience 81
Good and bad experiences 83
Human + machine experiences for the industrial worker 85
What’s at stake? 86
Takeaways 88

Introduce Value Added Services

05 Big shift Two: from hardware to ‘as a service’ 89

Software industry leads the way 91
Product as a service 92
Redefining the core product architecture 96
It is an enterprise-wide challenge 99
Takeaways 104
Focus more on outcomes vs outputs. supporting an end-to-end lifecycle experience

06 Big shift Three: from product to platform 105

Platforms: the new dominant driver of value creation 107
Many types of platform, not all are alike 111
Nine key components of a successful platform 112
The imperative of platforms for product makers 119
The product makers finding the way 121
Internet platform giants: friend and foe? 123
Takeaways 127

evolve their product into a platform that connects with a wide range of ecosystem partners

07 Big shift four: from mechatronics to artificial intelligence (ai) 129

AI: a quantum leap for product companies 131
Three factors enabling the rise of AI 136
The unstoppable ascendancy of voice 137
AI in every product 141
The AI pathfinders 143
Time to get artificially smart 147
Takeaways 149

to make a product connected via some basic sensor technology that generates and sends product data.

08 Big shift five: from linear to agile engineering in the New 151
The path from linearity to ‘experiment and scale’ 154
Ideate, launch and iterate in cycles 157
Fl attened hierarchies and fluid organizations for greater agility 158 ‘
Engineering in the New’ to achieve 10X digital factor 160
From ageing products to evergreen design 163
As-a-service business models determine hardware features 165
Integrating engineering and IT for agility 166
Twinning and threading your product 168
Takeaways 174

Ejemplos:

Michellin entregará a los camiones las llantas donde quiera que se encuentren los camiones y se cobrará
por millas.

FFUEL reducción del consumo de Diesel 7% por camión

El producto es un servicio.. Venden el Outcome no la llanta. Con estas tecnologías: IOT, Analytics y
Mobile

Business as usual is not an option anymore. You need to move.

El producto ya está conectado al mundo digital, compartirán datos, serán responsivos, reactivos, etc.
Software será la piel conectante de la creación de valor.
Nos ayudará a crear experiencia del cliente real y adaptiva.
Cambios: Mecánico, embebido y digital

Qué están haciendo las compañía que están convencidas y realizando actividades para incluir las
tecnologías a sus negocios:

1) Building Data driven business models

2) Delivering customer value
3) Defining service to drive customers efficiencies and helping customers to drive new revenue
growth

Hay que crear ecosistemas para conectarse

Enfocarse en servicios y ya no más en productos

FAURECIA: Redifinir la experiencia en el vehículo: “Alexa en el vehículo”

Cada ocupante está conectado con Alexa

SMART WATER: Evitar fugas de aguas en las tuberías.. Reinventarán la experiencia del uso de aua.
Conectarán la tecnología para tener una experiencia de bañarse.

Connected Coffee, INDIA. Coffee Vending Machine to be connected haciendo personalización del café
dependiendo de las características del cliente.

¿Dónde obtengo el dinero para hacer esto? IOT, Analytics, Cloud nos pueden desatar el valor atrapado
en la empresa.

Primeros cambios: Digitalizar la experiencia con los clientes y digitalizar las operaciones!

6 cosas por hacer.

1) Transformar tu operación central mediante tecnologías. Para obtener las ganancia que están atoradas
en nuestras operaciones.

2) Enfocarse en experiencias y Outcomes. Productos-servicios-Outcome Enfocado a experienciasdee

los clientes.

3) Re-Diseñar un nuevo ecosistema: No reinventes lo que ya otros ya han hechos

4) Innovar nuevos modelos de negocios

5) Crear la fuerza laboral: Nuevas necesidades nuevas de la gente

6) Manejar los pivotes sabiamente.

Productos serán inteligentes y conectados Productos vivientes, reactivos, colaborativos

Olas de tecnologías disruptivas estarán llegando cada vez más

Los productos evolucionarán a ser más intelegentes.

Inteligencia y Experiencia de los productos.

Mas EQ en el producto, más tecnologías digitales necesitará.

Los Productos se venderán como sistemas o en plataformas

PRQ mayor, indica la magnitud del cambio realizado

5 nuevos espacios de Valor para los manufactureros

Plataforma de Ecosistema
Servicios Vivientes
Productos vivientes
Producto Conectado como un Servicio
Productos Conectados

Ejemplo AMAZON ECHO conectado con la nube, etc.

Se necesita la experiencia y el hardware

Otros ejemplos

7 Pivotal Capabilities:

1) Design Flexagility
2) Ingeniería Agil
3) Aumentación de Datos
4) As-a-Service
5) Experience Lead
6) Ecosistema
7) Pervasive Security

Markers for success:

1) Value Spaces
2) Digitized Core
3) Services Roadmap
4) Innovoation Factory
5) Culture Pivot
6) Experimentation
7) Now

Los productos se:

1) Comunicarán
2) Se adaptarán al contexto
3) Intercambiarán datos

Atributos de los Productos Conectados

1) Responderán
2) Colaborarán
3) Reaccionarán
4) Responsables

El software será la piel conectora de la creación de valor ya que mejora las funcionalidades y se adapta a
la experiencia del cliente y al contextol
BIBLIOGRAFIA

Accenture. (2019). Rethink what’s possible with a career in industry X.0. Recuperado de:
https://www.accenture.com/mx-es/careers/industryx

Schaeffer, E., Sovie, D. (2019). Part Two. Reinventing the Product: How to Transform your Business and
Create Value in the Digital Age. Kogan Page. ISBN: 978-0749484644

IMÁGENES

Artificial Intelligence
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwir7_rr08XlAhVRM6wKHf6rDrYQjRx6BAg
BEAQ&url=https%3A%2F%2Fwww.five9.com%2Fproducts%2Fvirtual-contact-center
%2Fgenius&psig=AOvVaw1fUBPCe6CJa_38A-bjI6Fl&ust=1572582226340886

Cloud https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwitxPnjxdHlAhVIRK0KHeeFC3EQjRx6BAg
BEAQ&url=https%3A%2F%2Fwww.pinclipart.com%2Fpindetail%2FxJhhTo_clipart-transparent-library-
cloud-png-icon-free-cloud%2F&psig=AOvVaw1rrKIUzhz_w_tt47094iVc&ust=1572990869400771

Customer Experience
https://thenounproject.com/term/customer-experience/1627713
https://icon-library.net/icon/experience-icon-23.html

Engineering Services
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiRnJTVzsXlAhUhnq0KHfXpALEQjRx6BA
gBEAQ&url=https%3A%2F%2Fwww.iconfinder.com%2Ficons
%2F2699940%2Fcloud_based_technology_cloud_computing_technology_cloud_engineering_cloud_e
ngineering_services_cloud_software_engineer_icon&psig=AOvVaw2Xg6USSR-
Ky7kEwfQGFS9D&ust=1572580909915018

Hardware
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiNzOSg0MXlAhVBJKwKHV96CHcQjRx6
BAgBEAQ&url=https%3A%2F%2Fwww.iconfinder.com%2Ficons
%2F2540196%2Fcomputing_hardware_software_system_technology_icon&psig=AOvVaw2QxcH_R8
M0wNIg8Ym2xpfg&ust=1572581324685144

Hardware to Services
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwix36fiz8XlAhVLVK0KHYEUAOEQjRx6BA
gBEAQ&url=https%3A%2F%2Fwww.iconfinder.com%2Ficons
%2F4241070%2Fcomputer_hardware_laptop_service_icon&psig=AOvVaw26XdDsc1Xf7c9NKxBA60h
a&ust=1572581207558167

Linear to Agile https://www.google.com/url?

sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiot6yg1MXlAhUH16wKHVy4CXAQjRx6B
AgBEAQ&url=https%3A%2F%2Fwww.smartinsights.com%2Fmanaging-digital-marketing%2Fgrowth-
hacking%2Fenhancing-your-marketing-with-an-agile-approach
%2F&psig=AOvVaw2MoAfF0X8yhN6b0iZeBN7q&ust=1572582420587186
Mechatronics
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiw-
OCT08XlAhVCF6wKHb94AIkQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.pngfly.com%2Fpng-
shn8um%2F&psig=AOvVaw1ki-FLPE6HahCzgAH3xuv9&ust=1572582121933424

Portada
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjH5ND36dDlAhUGTKwKHUT8CosQjRx6
BAgBEAQ&url=https%3A%2F%2Fblog.edisonnation.com%2F2016%2F06%2Finventing-101-
reinventing-the-wheel-improving-existing-ideas
%2F&psig=AOvVaw0xhWMkMSQ63YLo3Ldasdlq&ust=1572966199797489

Product Features
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwj4vt7uy8XlAhVRiqwKHc0BDxsQjRx6BAg
BEAQ&url=http%3A%2F%2Fsocial.lenovo.com%2Fen%2Fblog%2Funique-x6-
features&psig=AOvVaw2OhYhPgcmsHDCUKLHvH9hH&ust=1572580139915310

Software
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjT-
IXsxtHlAhUISK0KHRf1Az4QjRx6BAgBEAQ&url=http%3A%2F%2Fwww.pngmart.com%2Fimage
%2Ftag%2Fsoftware&psig=AOvVaw3wQ5Lo2V-fUt7cSbYWzkCc&ust=1572991086771290

Waterfall 2 Agile
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjz4KqT1cXlAhUDc60KHV8cB1wQjRx6B
AgBEAQ&url=https%3A%2F%2Fwww.interact-intranet.com%2Fblog%2Flessons-agile-roll-out
%2F&psig=AOvVaw2MoAfF0X8yhN6b0iZeBN7q&ust=1572582420587186

Smart device:
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjh_bjqysXlAhUDVa0KHYDvCD8QjRx6BA
gBEAQ&url=https%3A%2F%2Fwww.ecommercetimes.com%2Fstory
%2F85816.html&psig=AOvVaw2EsF9rnCKA6uYN34E5w3Um&ust=1572579828013923

Line to agile2
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiAlvLY1MXlAhVFPK0KHVw7BakQjRx6B
AgBEAQ&url=https%3A%2F%2Fmedium.com%2F%40bruntonspall%2Falpha-to-live-is-not-a-linear-
progression-f38e49f5a52f&psig=AOvVaw2MoAfF0X8yhN6b0iZeBN7q&ust=1572582420587186
Connected home
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiM2PCD1sXlAhUFUK0KHVj4AaoQjRx6B
AgBEAQ&url=https%3A%2F%2Fwww.3dcadworld.com%2Fdesign-must-get-smart-in-the-iot-world
%2F&psig=AOvVaw35f6wsITh67AldJu_CkQVf&ust=1572582866348216

connected coffee
https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.hobbr.com%2Fwp-content%2Fuploads
%2F2016%2F10%2FBehmor-Connected-coffee-maker.jpg&imgrefurl=https%3A%2F
%2Fwww.hobbr.com%2Fsmart-connected-coffee-machines
%2F&docid=v9VMsnwFVlbYNM&tbnid=dPb8f9UFWdsFVM
%3A&vet=10ahUKEwjJ3tGm1sXlAhVLMqwKHVtADLwQMwhaKAAwAA..i&w=603&h=403&bih=485&b
iw=1024&q=connected
%20coffe&ved=0ahUKEwjJ3tGm1sXlAhVLMqwKHVtADLwQMwhaKAAwAA&iact=mrc&uact=8

Hialina Productos
https://www.google.com/imgres?imgurl=https%3A%2F%2Fpaginas.seccionamarilla.com.mx%2Fimg
%2F3079%2F814.jpg&imgrefurl=https%3A%2F%2Fpaginas.seccionamarilla.com.mx%2Fhialina
%2Fventa-de-agua-purificada%2Fsan-luis-potosi%2Fsan-luis-potosi%2F-
%2Ftlaxcala&docid=lO6kkYt-K6mRqM&tbnid=EekVaWrJloj5wM
%3A&vet=10ahUKEwiN9a7M18XlAhUBd6wKHWh9CnIQMwhCKAEwAQ..i&w=270&h=185&bih=485&
biw=1024&q=hialina
%20agua&ved=0ahUKEwiN9a7M18XlAhUBd6wKHWh9CnIQMwhCKAEwAQ&iact=mrc&uact=8

Cero Garrafones
https://www.google.com/imgres?imgurl=https%3A%2F%2Fcerogarrafones.com%2Fimg
%2Flogo.png&imgrefurl=https%3A%2F%2Fcerogarrafones.com%2F&docid=M-
I2JpF9J9eybM&tbnid=6PWs_w4UbGMnfM
%3A&vet=10ahUKEwjv8JWV2MXlAhVjhq0KHTrrDWsQMwhBKAAwAA..i&w=263&h=263&bih=485&bi
w=1024&q=hialina%20cero
%20garrafones&ved=0ahUKEwjv8JWV2MXlAhVjhq0KHTrrDWsQMwhBKAAwAA&iact=mrc&uact=8

Platform
GOOGLE https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwi01_ro0MXlAhVOCKwKHR4qAIIQjRx6BA
gBEAQ&url=https%3A%2F%2Fwww.lifewire.com%2Fgoogle-apps-vs-app-engine-
1616458&psig=AOvVaw1olXfJlYtib8PBGicGxGXI&ust=1572581505369923

OFFICE 365
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwilpPW20cXlAhUOPK0K
HSI7DzwQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.focus.net.nz%2Fblog%2Fcategory
%2Fgeneral%2Foffice-365-12-reasons-why-plus-12-must-use-
features&psig=AOvVaw2zDmTnBto55lcJin6tSaSc&ust=1572581615522989

Ofiice Boxes
https://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.cnmeonline.com%2Fwp-content
%2Fuploads%2F2013%2F05%2FMicrosoft_Office_2010_box.jpg&imgrefurl=http%3A%2F%2Felite-
filez.blogspot.com%2Fp%2Fmicrosoft-office-2013-professional-
free.html&docid=1t4HPviDgl2qPM&tbnid=e33KOLeWOZs-SM
%3A&vet=10ahUKEwjS6qCY0sXlAhUEbq0KHVbRDD4QMwivAihXMFc..i&w=402&h=212&bih=485&bi
w=1024&q=ms%20office
%20box&ved=0ahUKEwjS6qCY0sXlAhUEbq0KHVbRDD4QMwivAihXMFc&iact=mrc&uact=8