M3

Price
Based on my questionnaire question number 7 whereby 85 answer the overpriced of Home
automation in Muscat. The suitable strategy is to adapt to price penetration method is setting
the price lower as the Corona effect the purchasing power have dramatically fall due to
redundancy or salaries reduction to employees.

Setting penetration pricing would increases sales as customers are very sensitive about the
prices and as a law of demands states the lower the price the higher the demand of product in
addition this strategy would help in reaching business objectives of mass sales revenue.

Setting the prices lower would attract new customers as lower price influence people to buy
product and attract new customers would increases sales revenue and this would establish a
good relationship with customers that would eventually Muscat Automation system to reach
its objectives of good company image.

Last but not least, setting lower price would increases the popularity of the product and
company and this would help in attaining the business objectives of good customers services
which would lead to customer loyalty. [ CITATION acc1 \l 1033 ]

Place
Based on questions 7 whereby 15 people chooses market at high classed area and questions 5
that 150 people that where interested on questionnaires are businessman/woman that
categorized the product as a luxury goods.

The place is important as it can stimulate sales as the customers have easily access to the
product and this would establish a good customer service as the customers are very near and
easily purchase the product and availability of potential buyers are higher this would increase
sales revenue and reach business objectives.

The place can reduce costs for business such as delivery costs or transportation costs and this
would be beneficial to Muscat automation system as business objectives is to increases
revenue while minimizing costs. The place near potential buyers would increases customer
services quality which is a business objectives.[ CITATION quo \l 1033 ]

Promotion
Based on my questionnaire question number 7 whereby 85 answer the overpriced of Home
automation in Muscat. The promotion can be free delivery, free instalment and free training
for new users this would attract potential buyers as people are influence with free stuffs.

The promotion would attract potential buyers as they would be influenced to purchase the
products as it offers free services and this would stimulate the purchase power of Muscat
Automation system product and this strategy would increases sales revenue.

The promotion would increase awareness and popularity about the product in the market and
this would increase the market share as its exposed on the markets that would attract
customers and reach the objectives of having a good company image in the eyes of their
valuable customers. [ CITATION Kev \l 1033 ]
Product
Based on questions 7 whereby 15 chooses the product need improvement, they product of
Muscat Automation Home needed to be innovative such as they should installed a voice
recognition on both native language Arabic and English that would give the cultural
background of the product.

It would attract customers from native country and expects with this features that would help
to increases the levels of demands as both segments of people culture are attracted with the
product which features both language and distinguish their products from other firms.

The product would have a background of the host country as it would promote the language
language and this would establish a good customers service and increases of popularity of
company and country in general.[ CITATION mar \l 1033 ]

M2 Reasons of Choosing Methods of data collections.

Questionnaires
The reasons of choosing questionnaires is to easy and effective way with higher number of
people with minimum time. The questionnaire helps business such as Muscat Automation
system to gather information that can be useful in achieving their business objectives.

The questionnaires are easily and effective to do with higher number of respond with
minimum time and this helps to increases awareness to other candidate about the products of
home automation with valuable information about the products on the questionnaires.

The questionnaire have a valid answer as their answers are quantitative whereby their
mathematically calculated and the greater the number of people shows what the customers
are really interest and demand about product. This methods is compliment with the interview
methods of research as both are primary research methods and both conducted questions and
answer procedure while interview their more options of answers as the questions are open
questions with unlimited answer available.[ CITATION And18 \l 1033 ]
Interview
The interview is a primary research method as it consist of interview and interviewee, this
helps to collect information and its similar to questionnaires but with broader answers
available in interview. The reasons of choosing interview is the interviewee feel free with
their answers as his/her is not limited with the options.

Secondly, it establish a good relationship between company with their customers as a form of
interview as the bond can be form as the interviewee respond can be listed and contribute on
the development of Muscat automation system and the his/her respond would be valid as its
given option to give out the ideas and concerns about the business that needed improvement
that would promote sales and attract customers.

Last but not least, the selection of favorable interviewee, this would help the company to use
a suitable candidate and the results are accurate and results would be beneficially to company
as they might get valuable information that can help to increase a good customers services
with their valuable customers that would promote sales.[ CITATION the2 \l 1033 ]

Internet
The internet is secondary market research as data are already collected. The reasons of
choosing this methods its very fast as information are already collected and easily been
display and this would benefit the company to improve on their products. The data can be
useful that would promote sales for Muscat automation system.

The information can be valid as their majority of sources of information that can be found on
the internet and information can be based on facts about the similar business industry that can
be useful to Muscat Automation system and set a direction for a business to follow in order to
reach their objectives.

This methods is cost free as it would help the company to cut down costs in a business and
the data collection is similar to questionnaires and interview as the information are based on
the improvements of products and increases the satisfaction to customers that would promote
sales revenue and popularity.

M1
Questionnaire to analyses the customers demand.
The questionnaire is a primary research method that can help to discover what the customers
demand and desire about the product. The questionnaire can ask a variety of questions of
quantitative answer with the aim to see the demand of the valuable customers what they
really what to expect of the product.

The questions can tackle all the business objectives that the company of Muscat automation
system need to reach and they feedback can be mathematically analysis and see the majority
of people demand about the products. The questionnaires can be distributed to high number
of people and the respond would be crucial as they shows their perception about the product
and this would be easily analysis the customers demand and desire.

The questionnaires can be spread online as it would be easily for candidate to fill up with
higher number of people with minimum time consuming. The questionnaires helps the
business to improve as customers can participate on the decision making that are driven by
the questionnaires as customers contribute this would result to customer loyalty as the
customers would feel appreciated.[ CITATION Phi17 \l 1033 ]

Internet to analyses the target group.

The internet is secondary market research that is a globally search engine a company can
search a competitive market of house automation system and see their sales revenue which
would help to understand the customers target they need to attract to buy their product.

The competition can be domestic firm or outside the country that can display overload of
information that would be beneficially for improvement of Muscat Home automation system
for improvement also contribute on promotion to specific target group that are willing and
able to purchase the product. The internet can help to improve their product that would have
an impact to demands of it, this can be promoting it to businessman/woman that have higher
income compare others. The internet can also display variety of home automation system that
can be compare to Muscat Home automation system and see the improvement needed.

The internet is cost efficiency that help the business to cut-down costs compare other
methods with high returns with high number of scenario same as Muscat automation system
with high efficiency information.[ CITATION Ant17 \l 1033 ]
Interview to analyses good customers services.
The interview help the business to analysis and identify their mistakes that the customers
have notice on their perspectives. The interview is a primary market research as the questions
are open with hundreds respond and interviewee is not limited with the answers.

The interview helps the Muscat Automation system to see what the customers really needs to
increase their satisfaction that would help to retain their customers and retain their customers
to prevent them to shift to competitive firms. The satisfaction of customers is essential for
business as business without customers would survive and interview the interviewee would
be freely to answer questions openly and raise questions that would benefits the company to
improve and maintain their valuable customers with high satisfaction of product that would
lead to a good recommendation about their product to customers family or friends that would
increases demands. The customers satisfaction would benefit the company would have a
good image that is important in the survival in a long run.[ CITATION Sar15 \l 1033 ]