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A Feasibility Study
Presented to the
Senior High School
Technological Institute of the Philippines
by
Bukirin, Roi T.
Ferolino, Frederick T.
Honorio, Angel
Pascual, Leighhmarie A.
Sevilla, Mylen B.
Tuliao, Keann Carlo
Tupaen, Lorraine E.
Vergara, Jazmine T.
Villamejor, Emmanuel B.
Vinas, Jason Iverson A.
Zamora, Jean Rie C.
March 2020
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TABLE OF CONTENTS
Page
1.0 Abstract
Appendices
8.1 Definition of Terms
8.2 References
8.3 Curriculum Vitae
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CHAPTER 1
ABSTRACT
decrease the number of toxins in the water for the people and for the
marine life. The business is made through partnership that has an equal
rights and contribution for the developing of the business. The 4C’s is
polluted bodies of water. Also, the company provides job opportunities for
Teabag is proven and tested that it will lessen the amount of heavy
EXECUTIVE SUMMARY
partnerships, wherein the members are responsible for the gains or losses
that may occur in the company. Each member has the equal rights and
raise the water quality of the country, Clean Crystal Clear Company
the number of toxins in the water for the people and the marine life. The
product is accessible to all especially to people who lives near the rivers.
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By this, if widely used, it can greatly help to the purification of water not
teabag. Each partner will provide twenty-two million nine hundred seventy-
industrial waste, the apple peelings, will be used to make the product.
The following are the breakdown of the total cost in creating the product.
Prices may vary prior to the economic state of the market. The table
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provides a detailed view of the expenses that the company will face. This
Refrigerator 10
100,000
CHAPTER 2
water.
water treatment
people
treatment.
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Crystal Clear Company. Since the company offers product and services
the toxins in wastewater, the company aims to target the local government
since they are the ones who handle the maintenance and cleansing of the
this product. Their programs and movement will be effective by the help of
this product.
Roxas Blvd, Ermita, Manila, 1000 Metro Manila near Manila Bay while the
The reason for the main building's location is that it will be much
easier to test the effectivity of the apple peelings teabag since Manila Bay
has toxins. The location of the stalls will give us the advantage because
the homeowners near rivers will benefit a lot from the product especially in
CHAPTER 3
industry that manufactures its own product and service for water
people who are managing it. These people have their own abilities and
1. CEO/PRESIDENT
goals and objectives alike and makes sure that the company complies and
-Job Specification:
• Educational Background
• Experience
b. Must have worked their way up through the corporate ladder and
• Skills
and strategies, and able to make sure that the strategic plans are
2. Project Manager
and within budget. Project managers are planning and designating project
fully informed.
-Job Specification:
•Educational Background
•Experience
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•Skills
a. Must have the ability of decision making with regards to leading and
implementing projects.
assigning tasks.
c. Must have the ability to utilize industry best practices and make use
execution.
redundancies, and etc. The work includes staying up to date with areas
-Job Specification:
•Educational Background
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•Experience
placing workers.
•Skills
4. Designer
-Job Description: The one responsible for playing a vital role is a designer
mind that can absorb visual patterns and execute them in new and
and templates.
-Job Specification:
•Educational Background
field.
•Experience
•Skills
a. Must have exemplary skills and familiarity with design software and
technologies.
b. Must have a keen eye for aesthetic details and able to work under
5. Customer Service
-Job Specification:
•Educational Background
or equivalent.
•Experience
•Skills
b. Must have the ability to stay calm and composed when dealing with
-Job Description: The one responsible for spearheading and planning the
supervise from early planning stages up until the final completion of the
projects, also involved with delegating and verifying tasks to the members
-Job Specification:
•Educational Background
•Experience
•Skills
projects.
7. Director of Manufacturing
-Job Description: The one that is responsible for planning production and
guaranteeing that the production processes are carried out with regards to
budget and time. Also, they are the ones that manage to ensure the
-Job Specification:
•Educational Background
•Experience
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•Skills
-Job Description: The one responsible for the overall cleaning and
maintenance of the building and their facilities are serving the needs of the
employees.
-Job Specification:
•Educational Background
•Experience
•Skills
-Job Description: The assistant and helping hand of the Clean Service
Officer who is also responsible with the cleaning and maintenance of the
building.
-Job Specification
•Educational Background
•Experience
•Skills
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10. Technician
diagnostics tests, or work with complex systems. They may work under
-Job Specification:
•Educational Background
education.
•Experience
•Skills
understanding instructions.
Internal candidates are people who are already working for the company.
encouraged to apply for the job, the applicant managed under constraining
be processed will save time later. Once these tasks are accomplished, the
hope is that you will have a diverse group of people to interview (called the
information to ensure the right people are recruited. This is where the job
analysis and job description come in. The job analysis is a formal system
The purpose of a job analysis is to ensure creation of the right fit between
the job and the employee and to determine how employee performance
will be assessed. A major part of the job analysis includes research, which
or task-based analysis is more appropriate for the job, you can prepare to
hard copy) to determine the duties of each job title. Some organizations
constraints and the size of the organization. Notice how the job description
includes the job function; knowledge, skills, and abilities required to do the
the job. Once the job description has been written, obtaining approval from
the hiring manager is the next step. Then the HR professional can begin to
For their salary, the minimum wage is (hm ?sweldo), depending on their
so. Salary will be given every 26th of the month. Workers will get
We, Clean Crystal Clear, are in full support for a clean and healthy
working environment. And that’s why; we are pushing for your full
The following is a set of rules that the company requires for each of
the employees. All employees of the company shall follow the following
6. Working under the influence of alcohol and any drugs (after proved by
equipment.
10. Usage of mobile phones is prohibited during working hours unless it’s
between these two parties and is governed by the laws of (state or district).
WHEREAS the Employer desires to obtain the benefit of the service of the
Employee, and the end the Employee desires to render such services on
1. Employment
The employee accepts that he or she will faithfully fulfill the tasks
abilities, experience and talents. The employee must comply with all
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2. Position
Employer may also add other duties within the reasonable scope of the
Employee’s work.
3. Compensation
receive a salary of $ _________ [per hour / per year] and will be subject to
4. Benefits
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5. Probationary Period
a probationary period. During this period, the employee is not eligible for
paid vacations or other benefits. During this time, the Employer also
notice.
6. Termination
weeks in advance.
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7. Entire Agreement
both Parties by its duly authorized officer, as of the day and year set forth
below.
Employee Signature
Date
Date
TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 33
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Business Permits
WAITING
WAITING
WAITING
WAITING
Construction
drawings WAITING
Structural report
Architect Certificate of
undertaking on record and
certificate of the undertaking of WAITING
Civil Engineer on record
WAITING
WAITING
Hiring Process
CHAPTER 4
Marketing Feasibility
Demographic Segmentation
The Clean Crystal Clear Company (4C) target costumer’s are both
male and female ages range from 18 years old above, who has enough
operations is in home owners near rivers and Class B income groups who
are part of Middle -income standing and willing to pay for water purification.
However, individuals from any other income groups can make a purchase
of the service.
Geographic Segmentation
Roxas Blvd, Ermita, Manila, 1000 Metro Manila near Manila Bay while the
stalls will be located near rivers. The reason for the location is that it will
be much easier to test the effectively of the apple peelings teabag since
Psychographic Segmentation
The Clean Crystal Clear Company focuses with the costumers that
known lives near in rivers who has a wastewater. Since are product made
for water treatment. It can give a lot of benefits especially in health factors
Behavioral Segmentation
The product being offered by the company can help the costumers
to lessen the amount of toxic water in their area and to avoid of having a
attract the potential users, who is willing to make their area clean.
being offered. Price is not an issue in this case, it is affordable price and
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company appreciates the customer loyalty to the product that made of the
staff.
positive feedback into the business, both comments of the costumer’s are
good outturn to the business especially that their loyalty are in the
company product that can help to grow and increase the business profit
Clean Crystal
Clear
Company 1,600 1,600/5,000=0.46x100 46%
Maynilad La
Mesa
Treatment 900 900/5,000=0.09x100 9%
Plant
persons from the Homeowner near in the river. The demand of Apple in a
The following table shows the population of Homeowners and rate of the
survey conducted in which will be the base for computing the demand.
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STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
advance technology
• Environmental needs in
companies like:
cleaning
Plant
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public
• Service’s Equipment
Deficiency
POLITICAL
- Cooperation with the Quezon City LGU on its campaign for the
treatment of wastewater.
- Tax policy
ECONOMY
SOCIAL
- People would most likely have better living since there will be
Technology
Environmental
-This prototype can purify a lot of wastewater that can lead to climate
changes.
Legal aspects
-To make sure that a lot of water laboratory tests will happen, before
selling it.
results of the answer are in table below. The frequency is the number of
Table 1.1
Yes 18 36%
No 32 64%
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TOTAL: 100%
Table 1.2
Yes 31 62%
No 19 38%
TOTAL: 100%
Table 1.3
Yes 31 62%
No 19 38%
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TOTAL: 100%
Table 1.4
Yes 0 0%
No 50 100%
TOTAL: 100%
Table 1.5
Yes 35 70%
No 15 30%
TOTAL: 100%
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Table 1.6
Percentage of respondents on
Yes 40 80%
No 10 20%
TOTAL: 100%
Table 1.7
Percentage of respondents on
Yes 39 78%
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No 11 22%
TOTAL: 100%
Table 1.8
Yes 39 78%
No 11 22%
TOTAL: 100%
Table 1.9
Yes 44 88%
No 6 12%
TOTAL: 100%
4.2.1 7Ps
Product
wastewater lessen the chemicals that it contains such iron and lead.
right now. This product will be very effective and efficient for it is a big help
Price
The pricing strategy that will be used to formulate the price is the
Economy Pricing. Since Clean Crystal Clear Company just started this
and services with low prices. The company will charge the customer
based on the length of the specific river they wanted to be purify. This
example will show the computation of how the price is being formulated.
Pasig River = 27 km
Service fee
5 boxes per 1 km
= 135 boxes
VAT = 12%
Place
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Ermita, Manila, 1000 Metro Manila near Manila Bay while the stalls will be
The reason why the main building located near Manila bay is because it
will be much easier to test the effectiveness of the apple peelings teabag
since Manila Bay has lots of toxins. The location of the stalls will give us
the advantage because the homeowners near rivers will benefit a lot from
Promotion
commercial, as its main promotion for the company’s product and service.
TV COMMERCIAL
WHERE: 7 GMA
People
Clean Crystal Clear Company. Since the company offers products and
decreasing the toxins in wastewater, the company aims to target the local
government since they are the ones who handle the maintenance and
Packaging
the product is like a normal tea bag but bigger with the dimensions of
blank since one tea bag contains 200g of apple peelings. It will be sold in
apple teabag. The company name and logo are printed on the front side of
the box. On one side, the ingredients of the product are placed and on the
Using a minimalist style, it gives the product a clean and simple look that
appears refreshing and pleasing to the eyes of the customers. Overall, the
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customers’ interests.
Position
remarks from the customers is the promotion being that the company
friendly.
4.2.2 Branding
Company Name
produce the best water treatment from industrial waste. The company is
named Clean Crystal Clear because of the desire of the people behind the
Logo
The logo represents the whole Clean Crystal Clear Company. First
is the red color that represents the apple. This company wouldn’t be
possible without the apple for it is the main product of the CCC Company.
because it is where the apple peelings will be placed. Next is the Gold cup.
It symbolizes that health is wealth. With clean water, it will lessen the risk
Tag Line
“An apple teabag a day keeps waste water away.” The tag line the
company created for the product is a memorable phrase that will surely
leave an impact among the customers. The basis of our tag line is the
famous slogan, “An apple a day keeps the doctors away.”, an aphorism
different rhyme, “Eat an apple going to bed and you’ll keep the doctor from
impression on people so we decided to use that as basis for our own tag
line which not only is easy to understand but also contains what the
Branding Strategy
product and methods are heavily inclined with mindfulness for the
branding strategy is that the company will be able to create a great image
that sets the business apart from its competitors on the market resulting to
of the price of the product due to using green materials which costs more,
CHAPTER 5
PRODUCTION FEASIBILITY
In order for the Clean Crystal Clear Company to provide a product and it's
from the Zesto Incorporation will be brought to the company for the preparation of
the materials, as well as the equipment needed. Execute the step by step
process of the Apple Cleansing Teabag and lastly finalize the packaging of the
company’s establishment is made in a two-storey house, the first floor has two
rooms, it is where the company's office can be found while the second floor will
have one room where the products will be made and stored. Contingency plans
were set up in the company for makes sure that potential risks that may occur in
the course of the business are prepared for, the plan includes different responses
the only company with services in the Philippines that uses a product of fruit
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peels for production. It stabilizes the quality of the water, not only on the outside,
The figure below shows the input-process-output model that will represent
the entire breakdown of the overall conceptual framework of the Apple Cleansing
Teaag. The model is used as a graphical representation that shows how raw
The table above illustrates the I-P-O, or the procedures for the product of
the study. It is divided into three main sections which includes the input, process
and output of the business’ product. Under the input section of the framework is
company will use for it’s product. In making the Apple Cleansing Teabag, the
business will be needing methanol and the teabag, which is the wrapper of our
product. The second part of the framework is the process, wherein in the
procedures is shown to make the product possible. The initial process of the
product is preparation of all the materials. After preparing the materials, place the
apple peelings into the methanol for one day. The next procedure involves
removing of the apple peels from the methanol and sundried it. Lastly, place the
box. The production of pastillas will last for 3 days, depending on the
product and the raw material and equipments that will be used in production
Tasks used
• Basin
• Methanol
• Teabag
(main ingredient)
Step 6 Product
The table below shows the specific details that is done in the production
of the product in it’s daily operations. The operation schedule shows the
timetable wherein specific actions are executed. Under the operations are the
manufacturing and delivery of the product. It shows the scheduling of the workers
AM PM
Assembl Make
ing sure that
the raw
material
s have
the right
quantity
and
equipme
nts are
ready to
use
g is where
the
Apple
peels is
place in
the
methano
l, for the
cleansin
g of the
product.
Sun This
Drying involves
the sun
drying of
the
apple
peelings,
for a set
of
different
workers.
Cooling This is
and where
Proporti the
on cooling
and
weighing
of the
product
is done.
Packagi Last
ng procedur
e is the
final
packagin
g of the
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product
Breakti
me
Protocol Check if
Checkin the
g objective
quantity
and
quality of
products
are
produce
d for the
day.
Moveme Deliver
nt the
product
to
execute
the
moveme
nt
process
of the
business
WHOLESALER
Service
MANUFACTURER
CONSUMER
selling. The Company offers its products with guaranteed high level quality with
The main focus is to distribute and diffuse products depending on the service
needed. The service is especially for the agencies who want to check the quality
of the water.
The table below shows the list of materials needed and quantity for the
Refrigerator 10 100,000
used by the company to produce the product. Equipment and machineries shall
be in good condition and must be brand new upon purchasing to ensure its
standard.
PRODUCT
DISPLAY
The figure above is the sample floor plan of Clean Crystal Clear Company.
The company is divided into two parts in which the first one will be the office and
where the transaction will happen. The process of making the Apple Cleansing
Teabag and where the product will be stored will be at the second storey. The
office is in 1st storey in which the team can easily approach the customers when
they have concerns. At the same time, it consists of storage room and a walk-in
fridge in which where the product can stored longer within its span of life.
Also, there will be a comfort room for the workers, the kitchen and the working
area can also be seen on the 2nd storey in which where the product will be made.
As a business that is just starting to make its name in the food industry,
the Clean Crystal Clear company makes sure that potential risks that may occur
in the course of our business are prepared for and that the business knows what
Immediate
cancellation of
business
operations and
Natural Disaster implementation
Low High 1 of evacuative General
Medium and safety Manager
measures for
the safety of
the employees
Use of
generator to
continue doing
Low business General
Power Outage Low 7
Medium operations Manager
Strict
implementation
of sick
absence
policy,
determine log General
in records of Manager
Equipment Failure Medium High 2 employees and
relieve off of
duty those that
practice
absenteeism
Strict
implementation
of sick
absence
policy,
determine log General
in records of Manager
Staff
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Employ more
intensive
marketing
methods,
recalibrate
Unmet Customer Low HIgh 3 business Customer
Satisfaction strategies Service
based on
customer
reviews.
Reach out to
the customer
and deliver the
products as
soon as
Courier fails to Low Medium 5 possible and Customer
deliver products implement Service
on time strict policies
on product
delivery
Regularly
check on the
performance of
employees and
have a
Staffs lack skills Low High 4 standard Customer
at work operating Service
procedure that
the employees
can follow.
CHAPTER 6
Financial Feasibility
FUNDS
EXPENSES
1. Construction of P206,615,000.00
Building(including materials,
site, labor fee)
4. Furniture P5,000,000.00
TOTAL P252,766,630.00
Rate Sales
of 2019 2020 2021 2022 2023
Competitor
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2019 2018
Retained Earnings (Profit not yet declared as dividends or not yet P250,000
distributed to stockholders)
CHAPTER 7
The company will benefit the government with regards to the tax
matters. This means that the government will generate more funds.
Additional funds can help government in their current projects. Also, the
the Philippine's economy. The company will also benefit the Philippine
it can be reused again through recycling. That is why we can export a lot
of apple peelings teabag because a lot of countries will need this kind of
One of this is that, the company will be able to utilize unemployed people
since it will be needing numbers of manpower for its system to work. With
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that, it will decrease the number of unemployed people in the country that
leads to increase of the country’s economy. Also, the property crime will
crime is because of unemployment. The company can provide job for the
unemployed people.
There are a lot of people who will benefit especially those people
who live near rivers that contains toxins. Healthy rivers can reduce human
health risk and improved lifestyle. Less bacteria and can have recreational
for many towns and cities. The water is purified first before it reaches to
our tap. However, if our rivers remain polluted, the water can’t be purified
Less trash increase recreational activities along rivers— clean and safe
walk and run trails for the community. As recreational activities increase,
tourists will be attracted, thus, affecting both the economy and well-being
of the community
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CHAPTER 8
Appendices
lives or operates.
Industrial Waste- the waste produced by industrial activity which includes any
factories, industries, mills, and mining operations. Industrial waste may be solid,
liquid or gaseous.
Marine Life – is the plants, animals and other organisms that live in the salt water
Teabag – a small porous bag containing tea leaves or powdered tea, onto which
Wastewater- water that has been used in the home, in a business, or as part of an
industrial process.
Water Treatment- is any process that improves the quality of water to make it
8.2 References
SURVEY
Age: ______
Good day! We are the Clean Crystal Clear and we are to introduce our
a. Rarely
b. Frequently
c. Never
a. Yes
b. No
a. Yes
b. No
-Yes
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-No
a. Yes
b. None
a. Yes
b. No
a. Yes
b. No
a. yes
b. no
friends?
a. Yes
b. No
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