PAN AFRICAN INSTITUTE FOR

DEVELOPMENT-WEST AFRICA
(PAID-WA) BUEA

SLIDE LECTURES PRODUCT BRANDING

AND ADVERTISING

02/04/2018 1
 CHAPTER FIVE
THE CONCEPT OF BRAND
ADVERTISEMENT

JUNE 2018
02/04/2018 2
 Objectives of this Module
By the end of this lectures, participants should be able to:

⚫ Understand what is personalize marketing

⚫ Describe how marketers enhance product experience.

⚫ Explain the rationale for value pricing.

⚫ List some of the direct and indirect channel options

 DEFINITON OF TERMS

◼ (a) Advertisement: : Advertising is any paid form of non-

personal presentation and promotion of ideas, goods, or
services by an identified sponsor.

02/04/2018 4
 INTRODUCTION
◼ The strategy and tactics behind marketing programs have changed
dramatically in recent years

◼ ED

◼ D

◼ XDE

◼ XDSE

02/04/2018 5
◼ XER
02/04/2018 6