Business-to-business (B2B), commonly referred to as B-to-B, is a type

of dealings between businesses,  involving a manufacturer and distributer, or

a distributer and a merchandiser. Business-to-business refers to
business that's conducted between firms, instead of between a manufacturer and
individual shopper. Business-to-business stands in distinction to business-to-
consumer (B2C) and business-to-government (B2G) transactions.

Growth and benefits of e-commerce: marketing provide reach resources for buyers sellers and
Learners. opportunities ranges from virtual market places like Amazon grofers BigBasket eBay
to a series of online directories where organisation can get their products and services listed for
online transactions and auctions. online have for E-Commerce are useful both in a B2B and b2c
context, offering an incrediblely wide range of products and services. use p of this Marketplace
are quite far reaching. different from their Global reach to the increased revenue generation by
virtue of enhanced consumer participation and facilities like online auction, which tribe on
healthy ecosystem of talus and affiliates.
 Online Branding:
e-commerce help in online branding.  it helps to create a successful brand image in the mind of
consumer which is very important for daily market. it helps in effective positioning and consumer
brand relationship.
Personalization:
 E-Commerce helps to provide one to one communication and personalized content.  for
example,  which side made great are user by his or her name or provide personalized
information which the user's ask for.
Content Creation:
Marketing helps the consumers to not only consume the content hosted online by the
organisation but also to produce content.  activity create different opportunities for marketing
and Advertising functions to create specific content for the consumer which ultimately helps in
revenue generation and sales.
Cost-Effectiveness:
 compared to traditional marketing, this new way of marketing  as much  cost effective tool to
the target audience. With the help of this the organisations  easily reach to their consumers for a
small fraction of traditional advertisement budget.
Versatility:
 medium is not limited by any geographical location or time.  it is versatile in nature. The 
internet  opens up the market to new group of customers and allows them to research and
purchase product and service conveniently ultimately sale profitable strategic business alliances
and affiliation.
Measurement:
Almost all internet marketing campaign can be traced measured and tested. this is only
possible because of online marketing initiatives usually needed users to click on an
advertisement,  visit a website and perform a targeted action.

 Interactive Advertisement:  the consumer website desert is the main activity of online
marketing interaction with the online consumer