Q1. Which brand do you prefer and why?

Option a) Pantene

Option b) Dove

Option c) Kesh Kanti

Option d) None of the above

Q2. Are you a loyal customer for the product you buy?

Option a) Yes, I stick to the same product.

Option b) No, I keep experimenting with new products.

Option c) No, I buy as per availability.

Q3. Are you a price sensitive consumer?

Option a) Yes

Option b) No

Q4. Which factor influences you more while choosing for shampoo brand?

Option a) Peer group

Option b) Family

Option c) Advertisement

Option d) Any other

Q5. Do quality advertisements change your perception about the product?

Option a) Yes

Option b) No

Option c) Maybe

Q6. Will you stick to the same product if the price increases?

Option a) Upto a certain limit in price increase

Option b) Yes, irrespective of the price increase

Option c) No, I may look for different products

Q7. Which of the following according to you help build a brand image?

Option a) Quality

Option b) Competitive pricing

Option c) Free gifts and discounts

 Option d) Good value added services

Q8. To what extent has the product been successful to meet your needs?

Option a) To the fullest

Option b) More than 80%

Option c) 50% - 80%

Option d) Less than 50%

Q9. What will be the next best product you choose as a substitute of your product choice?

Q10.