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    728 views9 pages

    Product Development 2011

    Uploaded by

    dsanva2004
    Uploaded from Google Docs

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Corporate Weekend – Bogotá 2011

    Product Development

    “Product development is the process of designing, creating, and


    marketing an idea or product. The product can either be one
    that is new to the marketplace or one that is new to your
    particular company, or, an existing product that has been
    improved. In many instances a product will be labeled new and
    improved when substantial changes have been made.”
    Unknown Author.

    Corporate Weekend – Bogotá 2011


    Product Development

    General Overview of the process

    Corporate Weekend – Bogotá 2011


    Product Development
    Targeted segments
    Nivel de ventas Cantidad de empresas con capacidad de inversión
    Comercio al por mayor LC Comercio al por mayor LC
    Petroleras y gas natural MC Comercio al por menor LC
    Comercio al por menor LC Otras actividades empresariales LC
    Otras actividades empresariales LC Construcción de obras residenciales MC
    Telefonía y redes MC Actividades inmobiliarias ¿?
    Productos Químicos LC Construcción de obras civiles MC
    Productos Alimenticios LC Adecuación de obras de construcción ¿?
    Construcción de obras civiles MC Productos químicos LC
    Comercio de Vehículos MC Actividades diversas de inversión y serv. Financieros
    MC
    Bebidas MC Productos Alimenticios LC

    Corporate Weekend – Bogotá 2011


    Product Development
    Targeted segments

    Comercio al por mayor


    Comercio al por menor
    Otras actividades empresariales
    Productos químicos
    Productos Alimenticios

    Corporate Weekend – Bogotá 2011


    Product Development
    Mapping your benefits

    Benefits are what our target audiences (or stakeholders) get out of
    engaging with AIESEC. While the benefits are the same for all
    target audience groups, the reasons why they are a benefit for
    each target audience differs based on the different ―experiences‖
    that these audiences have with our brand.

    Corporate Weekend – Bogotá 2011


    Product Development
    Mapping your benefits

    Societal impact
    Personal and professional
    development
    International experience
    Global Network

    Corporate Weekend – Bogotá 2011


    Product Development
    Packing (Template)
    Nombre Exportación -Importación
    Descripción del producto - Alineación y soporte a empresas para
    expansión a mercados internacionales.
    Características - Participación TLC, Acuerdos
    comerciales.
    - Demanda específica.
    Beneficios - Experiencia Internacional.
    - Red Global.
    - Alineación.

    Costos - TNs
    Potenciales países para supply del - Alemania, Brasil, Canada, Chile, UK,
    producto Rusia, Espáña, China, India, U.S.A,
    México.
    Valor agregado - Investigación previa.
    - Conocimiento cultural.

    Corporate Weekend – Bogotá 2011


    Product Development
    Product Sheet (Template)

    Corporate Weekend – Bogotá 2011

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