Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Report

    Uploaded by

    ArunBaluPazhayannur
    4 views1 page
    Groups will write an executive briefing note analyzing a marketing challenge facing a competitor company mentioned in recent news. The report should describe the issue like a mini-case study and provide recommendations for what the competitor should do based on implications from the analysis. The objective is for students working in groups of 4-5 to find and assess a business marketing issue faced by a company currently in the news.

    Original Description:

    Original Title

    Marketing report.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Groups will write an executive briefing note analyzing a marketing challenge facing a competitor company mentioned in recent news. The report should describe the issue like a mini-case study and provide recommendations for what the competitor should do based on implications from the analysis. The objective is for students working in groups of 4-5 to find and assess a business marketing issue faced by a company currently in the news.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Marketing Report

    Uploaded by

    ArunBaluPazhayannur
    Groups will write an executive briefing note analyzing a marketing challenge facing a competitor company mentioned in recent news. The report should describe the issue like a mini-case study and provide recommendations for what the competitor should do based on implications from the analysis. The objective is for students working in groups of 4-5 to find and assess a business marketing issue faced by a company currently in the news.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    GROUP REPORT: “COMPETITOR IN THE NEWS – EXECUTIVE BRIEFING” This is a group report with 4-5

    students per group.

    In this project, the objective is to find a company in the news facing a “Marketing to Businesses” issue.
    The intent is to write an executive briefing note, similar to the real-world situation, when a competitor is
    doing something noteworthy.

    The report should describe a marketing challenge facing a competitor (like mini-case study) and analyse
    the issue to provide recommendations.

    The intent is to focus primarily on analysing the company’s marketing issues and the associated
    implications.

    Recommendations will be “what you think the subject competitor should do”. Recommendations can be
    brief since your information will be limited. Further details will be distributed.

    You might also like