ROLE OF SOCIALISATION IN GENDER DEVELOPMENT:

Learning of cultures, values and norms. There are two features of socializati on.
1. Induction and orientation
2. Life long process
THE LOOKING GLASS SELF:
Behavior and self-esteem are dictated by a person's predicti ons of how they’ll be
perceived by others.
When it comes to understanding ourselves, social interacti on plays a more
important role than many of us realize. According to sociologist Charles Horton
Cooley, individuals develop their concept of self by observing how they are
perceived by others, a concept Cooley coined as the “looking-glass self.” This
process, particularly when applied to the digital age, raises questi ons about the
nature of identity, socialization, and the changing landscape of self.

According to Society in Focus, the process of discovering the looking-glass self

occurs in three steps:

1. An individual in a social situati on imagines how they appear to others.

2. That individual imagines others’ judgment of that appearance.
3. The individual develops feelings about and responds to those perceived
judgments.

GENDER SOCIALISATION:
Gender socialization is the process by which we learn our culture's gender-related rules,
norms, and expectations. The most common agents of gender socialization—in other words,
the people who influence the process—are parents, teachers, schools, and the media.
Through gender socialization, children begin to develop their own beliefs about gender and
ultimately form their own gender identity.
THEORIES:
1. SOCIAL LEARNING THEORY (ALBERT BANDURA):
The social learning theory of Bandura emphasizes the importance of observing and
modeling the behaviors, attitudes, and emotional reactions of others.
EXAMPLE: The most common (and pervasive) examples of social learning situations
are television commercials. Commercials suggest that drinking a certain beverage or
using a particular hair shampoo will make us popular and win the admiration of
attractive people.
2. COGNITIVE IDENTIFICATION OR SCHEMATIC APPROACH ( FREUD):
According to Freud’s psychoanalytic theory, personality develops through a series of
stages, each characterized by a certain internal psychological conflict.
 EXAMPLE:
Every time the vehicle she is riding in stops suddenly, Mrs. Smith panics. She thinks
this is because she was in a car accident when she was a child, and in each new
situation the fear of another accident crashes over her like a wave.
3. SYMBOLIC INTERCATION ( GARFINKEL):
Symbolic interactionism tends to focus on the language and symbols that help us
give meaning to the experiences in our life. They notice that as we interact with the
world, we change the way we behave based on the meaning we give social
interactions. We spend time thinking about what we will do next and adjust our
approach depending on how we believe others perceive us.
EXAMPLE: