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 FOREIGN LANGUAGE CENTER

TOPIC: “ENTREPRENEURSHIP”

SCORE
Members Individual Group
David Acero
Alexis Imbaquingo
Jonathan Medina
Bryan Tituaña

A2.2 “G”

August – October 2019

 Table of Contents

 Objectives

 Introduction

 Justification

 Focus

 Commercialization

 Slogan

 Price

 Materials

 Process of production

 Schedule of activities

 Conclusions

 Bibliography

 Annexes
 FLAVORING “JAV CAR”

OBJECTIVE GENERAL

Develop the best fragrance of fruit and spice flavoring that stimulates the
relaxation of the senses achieving high acceptance by consumers from the
perspective of the economy and with very low cost, being of very good quality
and within the reach of all community.

OBJECTIVES SPECIFIC

 Investigate the target market and determine the consumer expenses of

our products to achieve a high level of sales.
 Provide our product through advertising campaigns, to create a brand
identity and acceptance of our product.

INTRODUCTION

There are numerous studies as to how positive or at least important is an aroma

in your home, workplace or car, the results of this have been certainly effective
and concrete, since ancient times people inhaled the aroma of certain plants to
relieve stress, fight inflammation and depression as well as induce sleep.

In our time, aromatherapy using vegetable oils and dehydrated fruits is a

growing trend, somehow used as an alternative medicine and several studies
reach this conclusion.
JUSTIFICATION

Natural aromas have a new impact on the preservation of natural resources and
the environment, different companies have attacked the market with different
fragrances in different presentations that is why in our project we will focus on
taking the natural and transforming it into a pleasant aroma, affordable, low cost
for customers.

FOCUS

The market evolves day by day, so we have the importance of identifying other
factors that influence the purchase and quality of the product, focusing on the
automotive sector and in the future in the residential sector diversifying the
product.

COMMERCIALIZATION

Being a new and developing project, sales will be made personally on the
avenues of the city, through the use of trading platforms, social networks and
hiring personnel to help us with this work.

SLOGAN

"Refresh your mind, relieve your soul"

PRICE

The price is known as the amount of money that society must give in exchange
for a good or service. The price for the product to be developed will be based on
the data that the market study indicates, knowing the maximum and minimum
ranges that the clientele would be willing to pay to acquire the product, including
its production costs.

Total unit cost $2,00

Utility 50%

Sale Price $3,00

 MATERIALS

 Essences
 Alcohol
 Distilled water
 Artificial colorant
 Formol

PROCESS OF PRODUCTION

 Mix distilled water with alcohol

 Let the essences and artificial coloring stand
 When we obtain the extracts place in a container to mix all the materials
and place 3 or 4 drops of formalin
 In this way we will have the medicinal plant flavoring

SCHEDULE OF ACTIVITIES

SCHEDULE OF ACTIVITIES
Jul Augus Septembe Octobe Marc Apri Jun
Activities y t r r h l May e
Market research  X X            
Technical study   X X          
Financial Study     X X
Impact Analysis       X X
Implementation       X X
Execution       X X
Evaluation       X X
CONCLUSIONS

 It is suggested to cover a larger segment of the market between the

surroundings of the town, capturing greater distribution points to meet the
daily sales target.
 It is necessary to hire a portfolio of suppliers for the acquisition of the
material

BIBLIOGRAPHY

(2017). Recuperado el 23 de julio de 2019, de Gestion Operativa:

https://www.darumasoftware.com/blog/gestion-calidad/gestion-operativa-y-su-
importancia/
Acosta, N. (2016). Ingresos no operacionales. Recuperado el 2 de
octubre de 2019, de https://www.cuidatudinero.com/13107038/como-distinguir-
entre-los-ingresos-operacionales-y-no-operacionales-de-un-estado-de-
resultados
Amador, M. (2016). Poblacion y Muestra. Recuperado el 1 de agosto de
2019, de http://manuelgalan.blogspot.com/2010/12/determinar-la-poblacion-y-
la-muestra.html
Arimany, L. (2011). Cadena de Valor. Recuperado el 26 de julio de 2019,
de https://www.luisarimany.com/la-cadena-de-valor/
ANNEXES