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0 Introduction

Bangladesh’s one of the most famous Lifestyle retail chain is Aarong. The brand has begun its
journey in 1978 when BRAC involved and established as a submissive means to empower rural
artisans to rise above poverty line. Aarong support 65,000 artisans with fair terms of trade. From
clay pots to diamond jewelry and from silk, cotton to leather items they have been maintaining
high standard quality since from the very beginning. For the blends of both traditional and
contemporary items, they are able to attract both local and international customers. In today’s
time they have over 100 fashion and lifestyle product lines with 21 retail stores within and across
Bangladesh.