Teaching Plan

BIS2204 Electronic Commerce

Teaching staff: Sha’azim Ibhaidullah Dadameah

E-mail: shaazims@sunway.edu.my
Tel: +60133978200

1. Objectives:
Upon conclusion of this subject, the student should be able to:
 Appreciate how business is conducted via the Internet
 Understand the fundamentals of E-Commerce and electronic market’s mechanisms and influence
 Describe the benefits of electronic commerce to organizations, consumers and society
 Understand B2B models and Supply chain in relation to B2B

2. Assessment:
Final Examination 50%
Coursework 50%
 Class Test 15%

 Assignment/Class Presentation/Tutorial Exercises 35%

3. Topics covered per week:

Week Topic
1, 2 Introduction to Electronic Commerce
 E-commerce and e-business
 E-commerce technology and business significance
 Web 2.0 applications
 Major types of e-commerce
 Evolution of e-commerce
 Future of e-commerce
 Academic disciplines contributing to e-commerce

Design thinking
 Key concepts
 Processes
 Examples
 Advantages and disadvantages
3, 4 E-commerce infrastructure
 Internet2
 IoT
 Web Services
 Mobile apps

Building an E-commerce Presence

 How, processes
 Considerations in choosing Web server and server software
 Issues in choosing appropriate hardware
 Tools to improve Web site performance
 Considerations in developing mobile Web site and mobile
apps
5, 6 E-commerce business strategies Class test 1
 Key components of e-commerce business models
 B2C business models
 B2B business models
 Key business concepts and strategies applicable to e-
commerce

E-commerce marketing and advertising

 Consumer behaviour and purchasing
 Digital commerce marketing and advertising strategies and
tools
 Main technologies supporting online marketing
 Costs and benefits of online marketing
7, 8 Social, Mobile, and Local Marketing
 Traditional online marketing, new social-mobile-local
marketing platforms
 Social marketing process
 Mobile marketing
 Location-based local marketing

Ethics, Law, and E-commerce

 Basic concepts related to privacy, the practices of e-
commerce companies that threaten privacy and the different
methods that can be used to protect online privacy.
 Various forms of intellectual property and the challenges
involved in protecting it.
 How the Internet is governed and why taxation of e-
commerce raises governance and jurisdiction issues.
 Major public safety and welfare issues
9, 10 Online media Assignment Part I
 Major trends in the consumption of media and online submission
content, the main revenue models for digital content
delivery, digital rights management, and the concept of
media convergence.
 Key factors affecting the online publishing industry.
 Key factors affecting the online entertainment industry.

E-commerce security and payment systems

 Scope of e-commerce crime and security problems
 Key threats
 Technology which secures Internet communications
channels
 Policies, procedures and laws
 Major payment systems, features and functionality
11, 12 Online Communities
 Describe the different types of social networks and online
communities and their business models.
 Describe the major types of auctions, their benefits and
costs, how they operate, when to use auctions in a business,
and the potential for auction abuse and fraud.
 Describe the major types of Internet portals and their
 business models.

E-commerce Retailing and Services

 Explain the environment in which the online retail sector
operates today.
 Explain how to analyze the economic viability of an online
firm.
 Identify the challenges faced by the different types of online
retailers.
 Describe the major features of the online service sector.
 Discuss the trends taking place in the online financial
services industry.
 Describe the major trends in the online travel services
industry today.
 Identify current trends in the online career services industry.
 Explain the business models of new sharing economy
service companies.
13, 14 B2B E-commerce Assignment Part II
 Evolution and growth of B2B e-commerce, as well as its submission and
potential benefits and challenges. Presentation
 How procurement and supply chains relate to B2B e-
commerce.
 Major trends in supply chain management and
collaborative commerce.
 Different characteristics and types of Net marketplaces.
 Objectives of private industrial networks, their role in
supporting collaborative commerce, and the barriers to their
implementation

4. References

Main

1. Laudon, K. C., Traver, C. G 2016. E-commerce 2015: Business. technology. society.

(11th edition). Global Edition. New York: Pearson Education.

Supplementary

1. Turban, E., King, D., Lee, J., Liang, T. P., Turban, D. 2012. Electronic commerce
2012: A managerial and social networks perspective (7 th Edition), New York: Global Edition.
Pearson Education.
2. Turban, E. et. al., 2010. Electronic Commerce 2010: A Managerial Perspective,
New York: Prentice Hall International.