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  • Company Profile of Cadbury

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    Fathima Mina
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    The document provides a company profile for Cadbury, a confectionery company founded in 1905. It lists some of Cadbury's iconic products such as Dairy Milk chocolate, Flake, Milk Tray, and Bournville. The document also includes charts showing Cadbury's product mix and the percentage market shares of its top chocolate brands, which are led by Dairy Milk at 56%. Finally, it briefly discusses Cadbury's pricing strategies.

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    COMPANY PROFILE OF CADBURY

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    The document provides a company profile for Cadbury, a confectionery company founded in 1905. It lists some of Cadbury's iconic products such as Dairy Milk chocolate, Flake, Milk Tray, and Bournville. The document also includes charts showing Cadbury's product mix and the percentage market shares of its top chocolate brands, which are led by Dairy Milk at 56%. Finally, it briefly discusses Cadbury's pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    44 views24 pages

    Company Profile of Cadbury

    Uploaded by

    Fathima Mina
    The document provides a company profile for Cadbury, a confectionery company founded in 1905. It lists some of Cadbury's iconic products such as Dairy Milk chocolate, Flake, Milk Tray, and Bournville. The document also includes charts showing Cadbury's product mix and the percentage market shares of its top chocolate brands, which are led by Dairy Milk at 56%. Finally, it briefly discusses Cadbury's pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 24

    COMPANY PROFILE

    FATHIMA MINA

    NIRANJAN DAS

    LEMYA FATHIMA
    SUHAIL P MUKTHAR

    AHAMMED NOUFFIN
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    DIARY MILK – 1905
    BOURNVILLE -1906
    MILK TRAY – 1915
    FLAKE - 1920
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    CADBURY
    (Product mix)

    CHOCOLATE
    CHOCOLATE
    BAGS AND BEVERAGES BISCUTS
    BARS
    BOXEX

    5 STAR DIARY MILK CHOCLAIRS BOURNVITA OREO

    DIARY MILK
    BOURNVILLE PERK
    SHOTS

    TEMPTATIONS CELEBRATIONS

    GEMS

    HOME TREATS
    CHOCOLATE SHARES

    4%2%2%
    4% DIARY MILK
    6% 5 STAR
    GEMS
    8%
    PERK
    BOURNVILLE
    56%
    DIARY MILK SILK
    TEMPTATIONS
    18%
    CELEBRATIONS
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    PRICING STRATEGIES :
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