Different Types of Buyer Personas

While beginning work on your personas, you may ask yourself, "What are the
different types of buyer personas?" From there, it'd be simple to adjust one for your
business — right? 

Well, that's not exactly how it works — there isn't a set list of universally-
recognized buyer personas to choose from, nor is there a standard for the number
of personas you need. This is because each business (no matter how many
competitors they have) is unique — and for that reason, their buyer personas
should be unique to them, too.

For these reasons, identifying and creating your different buyer personas can, at
times, be slightly challenging. This is why we recommend using HubSpot's Make
My Persona generator (as well as HubSpot's persona templates) to simplify the
process of creating different personas. 

In general, companies may have the same, or similar, categories for their buyer
personas (e.g. a marketer, an HR rep, an IT manager, etc.). But the different
personas your business has and the number of them your business requires will be
tailored to who your target audience includes and what you offer your customers.

Now, are you ready to start creating your buyer personas?