Volume 8, Number 16
Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic
Adver tising Needs
We are the Experts
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of
19 million.
Click here or phone
760-434-7474 x171 or x177
or email Abraham
@LatinoPrintNetwork.com
with your needs.
February 25, 2010
In this issue
The NAHP Convention is coming up and you should consider
going, learning and networking
NHMC To Honor Outstanding Latino Talent
New American Media Tells Congress to Use the Nation's Ethnic Media More
Effectively to Increase Accuracy of the 2010 Census Count
LATINO LEADERS NETWORK™ HONOR ROLL SHOWS 37%
INCREASE IN MEMBERS OF CONGRESS WITH LATINO STAFF
Research Available Online at www.LatinoLeadersNetwork.org
TENS OF THOUSANDS TO "MARCH FOR AMERICA," TO
DEMAND COMPREHENSIVE IMMIGRATION REFORM
More Books for your consideration
Issue quote
"In dreams, we enter a world that's entirely our
own." ~Steven Kloves, Harry Potter and the
Prisoner of Azkaban (movie)
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
 Un abrazo,

Kirk Whisler
Executive Editor

Be sure to mark your

calendar for the NAHP
2010 Convention: 2010 NAHP Annual
Albuquerque
Convention & Business Expo
March 10-13, 2010
Sponsorship &
Exhibitor Info Representing and Engaging Our Hispanic Communities

Wednesday, March 10, 2010 - Opening Day

If you want to 4:00 - 5:30 p.m. NAHP Board of Directors Meeting
attend this event,
please click here: 6:30 - 8:30 p.m. Welcome/Bienvenidos Reception
Registration & Hotel Clara Padilla Andrews, Welcome and Introductions
Information Alex Romero, Albuquerque Hispano Chamber of Commerce
The Albuquerque Museum of Art and History
A History of Albuquerque presents treasures from the museum's history
collection. Early maps, armor, weaving, and domestic artifacts highlight
more than 400 years of Rio Grande Valley history.
Entertainment by Mariachi Nuevo Mexico

Thursday, March 11, 2010 - Day 1

All activities including meal events, workshops, meetings and exhibit hall
are in the Hotel Albuquerque at Old Town
Jose Marti Awards will be presented at each major meal event or activity
throughout the convention and are noted in this schedule of activities in
blue.
NAHP Press Room will be open from 8:00 a.m. to 6:00 p.m.

8:00 a.m. - 5:00 p.m. Convention Registration Open

8:00 a.m. Exhibit Hall Opens
 9:00 - 10:00 a.m. Continental Breakfast
9:00 - 10:00 a.m. Convention Opening Reception
Jose Marti Awards Presentation: Design Category

10:15 - 11:45 a.m. "Building New Sources of Revenue"

Hear from three publishers on how they've created incremental revenue
to help fuel their growth. How they did it and what they've learned from
the process. Use their success to move your publication forward.
Moderator: Zeke Montes, NAHP President Elect

12:00 - 1:30 p.m. Welcome Luncheon - "Marketing to Hispanics"

Time is Running Out to State of Hispanic Print 2010 by Kirk Whisler. This presentation will
Participate in The 2010 encompass trends in Hispanic publications, including number of Hispanic
International Latino publications by type, combined revenue figures, and circulation trends. It
Book Awards will also include some key insights into what's working in these tough
Go to economic times.
www.box.net/shared Keynote Address by Dr. Felipe Korzenny. Get the latest insights on how
/tyallb8yhn America's major marketers now view the Hispanic market and what they
for more information are doing to gain their fair share of America's fastest growing segment.
Dr. Felipe Korzenny, of the Hispanic Marketing Center at Florida State
University will share his insights in working with major corporations
on their Hispanic initiatives. He is the keynote speaker for the opening
luncheon.
Jose Marti Awards Presentation: Photo Category

1:45 - 2:15 p.m. Business Exposition Ribbon Cutting Ceremony - Coffee

& Desserts

2:30 - 4:00 p.m. "Why Your Publication Should be W/MBE Certified"

The benefits of certification, where to get help, and what to do after you
get certified will all be covered in this one workshop. Mark Prince of
Professional Partnering Solutions, Inc. Eduardo Pereira, Vice President
Procurement Services for the US Hispanic Chamber of Commerce, and
Ana Meuller, a Diversity Procurement Specialist with the State of New
Mexico will be the panelists. Mark Prince is currently embedded in the
MEC:Global media agency where he primarily works with the AT&T team.
The National Eduardo Pereira and the USHCC are leaders in helping businesses
Association of understand the benefits and responsibilities of becoming a W/MBE
certified enterprise.
Latino Independent
Moderator: Martha Montoya, NAHP VP of Membership
Producers' 2010
Convention, with 2:30 - 4:00 p.m. Hispanic Magazines Best Practices for 2010
the theme Publishers of Hispanic magazines share how they have increased
 Navigating in a
Sea of Change,
will be held April
9-11 at Loews Santa
Monica Beach
Resort.
This event is a GREAT
place learn, grow and,
most importantly,
network within the
Entertainment Industry.
If you have film, TV,
video, or documentary
projects this is where you
want to be.
LUIS VALDEZ's
landmark stage play,
"ZOOT SUIT" is set to
open in Mexico City
on April 29, 2010.
Luis Valdez directs the National
business through new programs, services and events.
Moderator: TBD
4:15 - 5:30 p.m. NAHP Membership Services Session
Mary Ann Gomez, the NAHP's new Executive Director will present 2009
accomplishments and review NAHP Membership Services.
6:30 - 8:30 p.m. NAHP President's Reception
National Hispanic Cultural Center
Entertainment by "Yjastros" and the National Institute of Flamenco
Friday, March 12, 2010 - Day 2
All activities including meal events, workshops, meetings and exhibit hall
are in the Hotel Albuquerque at Old Town
8:30 - 10:00 a.m. Latina Publishers Breakfast
Latina Presidents, CEOs and Executive Directors of national Hispanic
organization leaders will speak on how they use Hispanic print media to
communicate critical issues to the Latinos they represent. Invited and
confirmed guests include:
Esther Aguilera, CHCI President
Alma Morales Riojas, MANA President & CEO
Janet Murguia, NCLR President & CEO
Rosa Rosales, LULAC President
Lillian Rodriquez Lopez, NHLA President
Ana Valdez, HACR Executive Director
Jose Marti Awards Presentation: Editorial Category
10:15 - 11:30 a.m. "How to Successfully Leverage Social Media Tools to
Engage Your Readers and Advertisers" Manny Ruiz, founder of Hispanic
PR Newswire will speak on why everyone is talking about Facebook and
Twitter. He will show you the best practices around using these social
media tools as well as how it can help you engage readers as well as help
advertisers. Moderator: David Cortinas, NAHP Secretary
10:15 - 11:30 a.m. "Integrating Photography into Your Publication"
Nationally recognized photographer Jose Galvez will lead the workshop
on the latest approaches to integrate photography into your publication.
Jose Galvez is a Pulitzer Prize winning photographer with over 30 years
of experience in documenting Latino communities in America.
Moderator: Jose Santiago Healy, NAHP Board Member
11:45 a.m. - 1:15 p.m. International Publishers Luncheon
Theatre Company of Mexico
(CNT) in what will be the first
Chicano play ever produced by
the national company. Alma
Martinez, who appeared in the
original stage and film, brought
the project to the CNT and
serves as US-Mexico Project
Coordinator.
FACEBOOK: Zoot Suit
(Compañía Nacional de Teatro)
The All-in-One
Translation, Editing &
Design Service.
Get the service you need
from an experienced
publication translation
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Cal State San Bernardino will
host its first Latino Education
and Advocacy Day, or LEAD,
conference for educators and
advocates on Monday, March
29, 2010. Speakers include
The luncheon will feature guests from the NAHP's sister organization in
Mexico, Asociacion Mexicana de Editores de Periodicos (AME). AME was
founded in 1983 in Oaxaca and current membership is over 100
publications. Members are also leaders in their respective communities.
Welcome: Gustavo De Unanue, Consulate of Mexico
Speaker: Gonzalo Leano Reyes, President of the AME
Keynote Speaker: Enrique Pena Nieto, Governor of the State of Mexico,
Mexico (invited)
Jose Marti Awards Presentation: Section Category
1:15 - 2:00 p.m. "Mexican Journalists' Point of View" Hear from Gonzall
Leano Reyes, AME President, Julio Bazan, AME General Manager, and
Oscar Rodriguez, AME VP of International Affairs on the latest trends in
journalism in Mexico and its implications within the United States.
Moderator: Jose Luis Garza, NAHP Chair of International Relations
1:15 - 2:00 pm "Building Circulation Through an Online Virtual
Publication" Several audit companies now include a publication's web
traffic within their audit reports. Learn about the technology options and
the success other publications are having with this approach. Moderator:
Kirk Whisler, NAHP Board Member & Founder
2:00 p.m. Business Exposition Closes
2:15 - 3:30 p.m. "How to Profitably Sell Local Advertising on Your Website
"Gloria de Jesus and Bill Gato will present the latest information on how
publications are using their websites to build revenue from local
advertisers. Gloria is a seasoned sales trainer with over 20 years of
experience in advertising sales and the training of media sales forces.
She recently worked for the nationally recognized Blinder Group where
she worked throughout the United States and South America training
local sales reps on how they can also sell their websites to their local
clients. Bill Gato is the Founder and President of HDNWEB.
He has extensive experience on the issues and approaches being used to
profitably build traffic and revenue on a publication's website.
2:15 - 3:30 p.m. New Services and Tools by Content Providers and Wire
Services
Learn about the new services and tools that domestic and international
content
providers and wire services are offering NAHP members.
Moderator: Ruben Keoseyan, NAHP Member
Dolores Huerta, Sylvia Mendez
and Juan Sepulveda.
Click here for more info.
For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
study entitled The
Strengths of Hispanic
Owned Publications
The study details through
interviews and research the 29
key values Hispanic
Publications offer to those
wanting to reach the Latino
community.
Click Here To Get The
FREE 80 Page Study
3:30 - 5:00 p.m. NAHP Membership Meeting & Elections
Led by NAHP Board President Clara Padilla Andrews and NAHP
Executive Director Mary Ann Gomez
5:30 - 6:30 p.m. Silent Auction for the National Hispanic Press Foundation
Silent auction to raise funds for the Foundation's internships and
scholarships
6:30 - 7:30 p.m. Gala Reception
7:30 - 10:00 p.m. 25th Annual Convention Awards Dinner and Gala
Welcome Remarks by Clara Padilla Andrews, NAHP President
Jose Marti Awards Presentation: Overall Category
Entertainment by Micky Cruz
Saturday, March 13, 2010 - Day 3
All activities including meal events, workshops, meetings and exhibit hall
are in the Hotel Albuquerque at Old Town NAHP Press Room will be open
from 8:00 a.m. to 3:00 p.m.
9:00 - 9:30 a.m. Opening ceremony w/ student groups
9:45 - 11:00 a.m. "Advertising Agency Roundtable"
Major corporations are sending representatives from their corporate
marketing departments as well as their agencies. It is an opportunity to
hear what these advertisers are looking for in their media partners, how to
most efficiently contact them, and they will have the opportunity to listen
to NAHP publishers' 30 second "elevator pitch" about how their
publication is unique. This is a several hour networking event at its finest.
NAHP members are encouraged to have media kits available for the
advertising/media buying representatives.
Moderator: Fanny Miller, NAHP VP of Marketing
11:15 a.m. - 12:15 p.m. "How Media Buying Has Changed and How to
Stay in the Buy" A panel discussion about how media agencies make
their decisions as to which publications to choose, how to best influence
those decisions, and what you need to know to decode the confusing
world of advertising agencies, media agencies, and publication rep firms.
What roles they play and what they are looking for in a publication partner
will also be covered. Hear from the people who actually make these
decision about what they are looking for and why.
Guest speakers: Michael Cano, El Latino (invited)
Melanie Davis, El Hispanic News (invited)
 Moderator: Nile Wendorf, NAHP Convention Workshops Chair

12:30 - 2:00 p.m. Luncheon - "Next Generation of Hispanic Media

Leaders" Hosted by National Hispanic Press Foundation
Keynote Speaker: Honorable Ben R. Lujan, Congressman of New
Mexico, 3rd Congressional District (invited)
Hispanic students from New Mexico area high schools, community
colleges and universities will present their slide show of the Student
Voices in Media publication they produced during the day's on-hand
workshops. NAHP publishers' family involved in the business will also be
recognized as many children, nephews, nieces and grandchildren take
the publications to the next level!

Need A 2:15 - 3:45 p.m. Closing Session - "What and Why are the Issues on the
Quality Portrait for Table for Hispanics in 2010 Hear the latest insights on what all publishers
and editors should be thinking about with respect to the Hispanic
your business, communities they serve. Panelists are: Javier Palomarez, President/CEO
restaurant or family? of the Hispanic Chamber of Commerce; Tom Saenz, President MALDEF;
Ignacio Gomez has over David Honig, President, Minority Media and Telecommunications Council
250 satisfied clients. and Ana Valdez, Excecutive Director of Hispanic Association on
Call Ignacio Gomez at Corporate Responsibility (invited)
6:00 - 9:00 p.m. Closing Fiesta Reception at Casa Esencia
818-243-2838
Sunday, March 14, 2010 - Day 4
NEED PRINTING? 10:00 a.m. - 4:00 p.m. Special tour of Sky City Acoma - optional activity
Wholesale printing and ($60/person)
mailing services.
See you at the NAHP 26th Annual Convention & Business Expo
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The 2010 Hispanic Marketing 101
Yearbook is a 176 page book with
over 50 articles on Hispanic
media, Marketing to Latinos, the
Audiences that make up the
Hispanic market, current trends
in media.
40 advertisers are
already in - you
should consider
joining them
Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.

Hispanic Zip Profile USA

offers you a totally different
way to market to Latinos.
Not merely the number of
NHMC To Honor Outstanding Latino
Latinos in a zip code and a Talent
few basic characteristics,
but over a thousand pieces
of GREAT data. For example Wilmer Valderrama and Jose Luis Valenzuela
target Hispanics by five Co-hosting Gala
comprehensive levels of
 language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223
for more information.
Need Great Artwork
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Ignacio Gomez has
created 150+ magazine
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Sign up for Hispanic Marketing
The stars will be particularly bright in Beverly Hills on Friday,
February 26th when the National Hispanic Media Coalition
(NHMC) presents its 13th Annual Impact Awards Gala at the
Beverly Wilshire Hotel. The annual fete, hosted by the NHMC,
one of the country's foremost Latino media advocacy and civil
rights organizations, celebrates outstanding theatrical,
television and film performances by Latinos both in front and
back of camera. "We are extremely proud to be able to honor
our Latino talent in Hollywood at this annual event. This year's
honorees are 11-year old actor Rico Rodriguez, the talented
actress Justina Machado, the beautiful Aimee Garcia and one of
the great masters of improv Oscar Nuñez," beamed Alex
Nogales, NHMC President & CEO, "They will join past NHMC
Impact Award recipients Edward James Olmos, America
Ferrera, Eva Longoria and George Lopez, to name just a few."
One of the funniest shows on television today is the NBC
comedy series "The Office." The show has won the 2007 and
2008 Screen Actors Guild Award for Best Comedy Ensemble.
For his performance as 'Oscar Martinez,' the frustrated
accountant in the hit show, Oscar Nuñez will receive the
Outstanding Performance in a Comedy Television Series. Well
known for her work in "Six Feet Under," the talented and
beautiful Justina Machado will receive the Outstanding
Performance in a Dramatic Series for the CBS TV show "Three
Rivers." She also recently appeared in the film "Accidental
Husband" opposite Uma Thurman. The young and upcoming
actor Rico Rodriguez will receive an Outstanding Performance
in a Comedy Television Series Impact Award for his part as
'Manny Delgado' in ABC's "Modern Family." Rico made the
move from Texas to Los Angeles with his mom and sister to
support his sister's dream of becoming an actress. After one
year of watching his sister having fun and success, Rico
enrolled in acting classes and soon started making a name for
himself. Another Impact Award for Outstanding Performance in
a Dramatic Television Series will go to Aimee Garcia from NBC
"Trauma." Best known for her character as Andy Garcia's
daughter and George Lopez's niece, "Veronica Palmero," on
"The George Lopez Show", she is currently the only Latina in
her generation to be on syndicated television.
The Masters of Ceremonies for the evening are Wilmer
Valderrama and Jose Luis Valenzuela. Valderrama is well
known for his role as Fez on Fox's "That 70's Show" and the
voice of 'Manny' on the Disney animated hit show "Handy
Mandy." He can be seen in the drama THE DRY LAND that
 101 podcasts premiered at The Sundance Film Festival this year. Jose Luis
Valenzuela is the Artistic Director of the Latino Theater
Company and THE NEW LATC and an award winning theater
director and a tenured professor at UCLA's School of Theater,
Film & Television.

Dinner Sponsors are The Walt Disney Company and Univision.

For more information please call (626) 792-6462.

The Big Winner
at the 2008 Tony's is
now slated to be a
movie
Job Opportunity
Palomar Community College District, located
in north San Diego County, CA
invites applications for the full time,
tenure-track 10-month/year position of

Assistant Professor, Chicano Studies

Exceptional, fully- employer-paid benefits. Full details &

applications are available at www.palomar.edu/hr/faculty or by
calling (760) 891-7201. First screening deadline: March 5,
2010. Palomar College is an Equal Opportunity Employer, a
Hispanic-Serving Institution and an educational leader
Join Our List
committed to quality learning.

New American Media Tells Congress to Use

the Nation's Ethnic Media More Effectively to
Increase Accuracy of the 2010 Census
Count

The US Census Bureau is missing opportunities to provide

reporting instructions to diverse communities in the United
States by failing to fully utilize the ethnic media that can reach
more than 60 million adults in those communities, according to
testimony from New America Media (NAM) in Congress today.

Sandy Close, NAM's executive director, called the 2010 Census

advertising program an "unprecedented investment" in ethnic
and community media, having identified 3,000 media outlets
across the country. But she cautioned that many key media
outlets were left out, including 47% of those that attended
roundtable sessions organized by NAM and the Census Bureau
last year to learn how they could help with the count. She
noted that several prominent African American papers had
been excluded.

"Many are frustrated - they don't know why they fell through
the cracks. Some are bitter. All very urgently want a role -
even if small - and believe, as I do, that together they can
move the needle those extra percentage points," said Ms.
Close, testifying before the Oversight and Government
Reform's Subcommittee on Information Policy, Census and
National Archives. Her organization represents more than
2,500 ethnic media outlets across the country.

The roundtable discussions organized last year included more

than 600 ethnic media representatives in 12 cities from coast
to coast. The ethnic media participating included media giants
like Univision, Asian language dailies, BET and Clear Channel
stations to established black and Spanish language weeklies,
upstart radio and TV stations, as well as niche print and online
outlets serving Burmese, Ethiopian, Arab, Russian, Mixtec,
Punjabi and Samoan communities.
"Their hunger to participate in the 2010 Campaign is
intense-you could cut the exuberance at these gatherings with
a knife," Ms. Close testified. "For many media, it was the first
time they'd come together as a media sector in the same city.
They get the Census: they get their community's stake in a
complete count, and they get their own."
In citing the importance of an accurate Census count not only
on federal dollars, but private ones as well, she noted the
experience of Juan Carlos Ramos of the El Tiempo Hispanic
newspaper in New Orleans. Mr. Ramos said the 2000 Census
undercounted Hispanics in New Orleans and as a result Coca
Cola dropped New Orleans, and his paper, from their national
ad campaign.

Many ethnic media outlets are frustrated by being excluded

from the Census advertising.

"From our first briefing in March of 09 until our last one in early
December, ethnic media attendees also expressed a uniform
anxiety over the lack of transparency in the decision making
process of the Census ad buy," Ms. Close said, adding that she
has received correspondence from ethnic media outlets across
the country not been utilized.
Moreover, there was also criticism that some of the
communications vehicles chosen by the Census Bureau are not
having the desired impact. She quoted Joe Orozco, of Hoopa
Radio in northern California, lamenting that the Census spent
the "the biggest chunk of money to reach American Indians" on
billboards that don't have much of an impact on isolated
reservations like his. "Most of us don't do a lot of freeway
driving," she quoted Mr. Orozco as saying.

Ms. Close said that hundreds of ethnic media like Hoopa Radio
want to inform and mobilize their communities to participate in
the Census. As the Census Bureau recognizes the regions with
the lowest response rates, she recommended that the
government fund a program similar to a NAM project launched
to reach American Indian and indigenous communities in
California.

The Save our Services campaign for Census 2010 replicates an

approach that NAM has pioneered through numerous social
marketing campaigns over the last decade. It relies upon local
ethnic media outlets to design their own messaging campaigns
and earned media components. Under this program, Hoopa
Radio received a small grant of $2,000 that will help pay to
develop a PSA that will grab listeners' attention with a message
that says: "If we don't let ourselves be counted, they'll say no
one lives here and take away our water rights."
Ms. Close cited reasons why the Census Bureau should utilize
the ethnic media more. She noted that a survey by San
Francisco State's Renaissance Center last year found that 68
percent of ethnic media leaders described their primary goal as
service to the community, with less than a third listing making
a profit as their goal. In addition, she said that while
mainstream media audiences have sharply declined, there has
been a 16 percent growth in the ethnic media audiences over
the last five years.

"Even a modest investment of $2 million in those outlets that

have been left out or, like Joe Orozco, believe they have more
effective ways to message to their audiences could increase the
response rate dramatically in some regions between the crucial
period between April 15 and the end of July," Ms. Close said.
"More important, it would acknowledge that not just the
primary ethnic news outlets but the entire ethnic media sector
has an indispensible role to play in how government
communicates with the governed."
 If you are interested in the Entertainment Industry, consider
joining the National Association of Latino Independent
Producers. For 10 year NALIP has helped thousands of Latinos
gain access and power within the Entertainment Industry. The
organizations serves producers, directors, writers, and all other
behind the camera professions. For more information about
becoming a member click here. Regular memberships are as
low as $50 and student memberships only $20.

LATINO LEADERS NETWORK™ HONOR

ROLL SHOWS 37% INCREASE IN
MEMBERS OF CONGRESS WITH LATINO
STAFF: Research Available Online at
www.LatinoLeadersNetwork.org

The Latino Leaders Network™ (LLN) today announced the 2nd

Latino Leaders Network™ Honor Roll, which recognizes
Congressional leaders who employ at least one Latino staff
member in their Washington, D.C. office. A total of 156
members made the Honor Roll, compared to 114 in 2008 when
the Honor Roll was first released. This represents a 37%
increase in members of Congress who employ Latino staffers
since 2008. The U.S. Senate had 39 Senators and the U.S.
House of Representatives had 117 members who made the
Honor Roll (see attached copy). In addition to the members
identified, seven leadership offices and 27 committees are
represented on the 2010 Honor Roll.

The Honor Roll follows the November 2009 release of the online
edition of the Latino Leaders Network Directory™, which
includes contact information for Latino leaders from the Obama
administration, Capitol Hill, and national advocacy
organizations. The directory and Honor Roll are available at
www.LatinoLeadersNetwork.org.

The online directory identified 307 Latinos who serve in the

Congress as members and staff. Of those, 29 serve as
Members of Congress in either the Senate or the House of
Representatives, 21 as Latino Chiefs of Staff, and 12 as
Legislative Directors. The directory also includes Committee
Staff Directors, Press Secretaries, Schedulers, Legislative
Assistants, Legislative Correspondents and District Directors, as
well as organizational leaders for major Latino advocacy
organizations. Data for the resource was compiled via the web,
phone surveys and through intercept interviews on Capitol Hill.
Every office on the Hill was visited to both collect and confirm
data as of August 2009. Those featured are encouraged to
visit online and update their listings to ensure accuracy.

Mickey Ibarra, Founder & Chairman, announced the Honor Roll

during a panel discussion today on Capitol Hill entitled "State of
Diversity on the Hill," hosted by the Congressional Hispanic
Staff Association, Congressional Black Associates,
Congressional Asian Pacific American Staff Association and
Congressional Muslim Staffers Association. He noted in his
remarks: "While we can be pleased with the progress made in
promoting diversity on Capitol Hill and in our government,
there is no reason to be satisfied. The Latino Leaders Network
is committed to continuing our work to honor and recognize
members of Congress who practice diversity in hiring and
recognize the importance of employing public servants who
represent all segments of our society."

In addition to the release of the Honor Roll, a new

groundbreaking report, Unrepresented: A Blueprint for Solving
the Capitol Hill Diversity Crisis was released. To receive a copy
of the report, please contact Lindsay Vidal at
Lindsay.vidal@gmail.com.

Latino Leaders Network™ (LLN) is a non-profit, 501(c)(3)

organization whose mission is to develop ongoing opportunities
to bring leaders together to establish relationships and dialogue
on issues important to the Latino community. In addition to
the Latino Leaders Luncheon Series™, other signature LLN
events include the Latino Leaders Issue Hour and Tribute to
Mayors. Mickey Ibarra, LLN founder and chairman, served as
Assistant to the President and Director of Intergovernmental
Affairs at the White House from 1997 to 2001. Other Latino
Leaders Network Board members include: Michelle Minguez
Moore, LLN Executive Director; Maria Teresa Petersen, Voto
Latino; Ruben Alvarez, The Molera Alvarez Group; David
Ibarra; Ibarra Foundation, and Ken Trujillo, Trujillo Rodriguez &
Richards, LLC. For more information, go to
www.LatinoLeadersNetwork.org.

Director of Radio Engagement

National Center for Media Engagement
http://mediaengage.org/connect/contact_us.cfm

NCME seeks an experienced public radio professional for

Director of Radio Engagement. As a senior member of the
NCME leadership team, the Director plays a leadership role in
developing NCME strategies and practices and will help shape
public radio community engagement thinking and
implementation. This person is responsible for public radio
station relations and public radio content producer relations,
including consultation and coaching, smart practices
identification, data and story collection, and completion of
public radio impact and forecast reports. In addition, this
person will play a key role in developing NCME content tools
and resources and disseminating engagement models for public
radio stations. The Director of Radio Engagement reports to the
Executive Director of the NCME.

TENS OF THOUSANDS TO "MARCH FOR

AMERICA," TO DEMAND COMPREHENSIVE
IMMIGRATION REFORM

Reform Immigration FOR America to

Bring Americans to D.C. on March 21st

Last week the Reform Immigration FOR America Campaign

announced a massive mobilization effort that will bring tens of
thousands of people to Washington, D.C. for a dramatic
demonstration of support for fixing our broken immigration
system. The March For America (www.WeMarchForAmerica.org)
will unite leaders and organizations representing labor, people
of faith, and communities from across the country to demand
that Congress address our nation's most pressing issues. The
following is a statement by Ali Noorani, Executive Director of
the National Immigration Forum and Chairman of the
Campaign:

"The American people are demanding that Congress come

together and deliver. Americans want an immigration system
that works. The time is right for both parties to work together
to create a bipartisan bill to address our broken and outdated
immigration system. Thousands of working families will be
coming to DC to show that the American people want a
practical solution that is fair to everyone, is key to our
economic recovery, and lives up to our best traditions as a
nation of immigrants."

Robust recovery of our economy cannot take place on top of a

broken immigration system. Simply put: Fixing the broken
immigration system is a fundamental link to fixing our
economy. Comprehensive immigration reform would put the
economy on a more stable footing, provide a vital boost for
recovery, and increase wages for all. The fact is that Congress
must act immediately address our weak economy, create jobs,
and get our country moving again. Immigration reform is part
and parcel of that strategy. A multitude will gather in the
nation's capital on March 21st to demand leadership from
Congress. We want them to put aside partisanship and
Washington game-playing and deliver on their promise to fix
our broken immigration system. If not now, when? Congress
must act to solve our toughest problems."

More Books For Your Consideration

 Important Events
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Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
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