Contrast the authority roles of top management in different society.

How do the different

views of authority affect marketing activities?

Business size, ownership, public accountability, and cultural values that determine the
prominence of status and position (PDI) combine to influence the authority structure of
business. Authority and decision making is about making decision by higher authority in the
organization, authority and decision making are divided into three, first Top-level management
decision making that is generally found in situation in which family or close ownership, this level
gives absolute control to owners, and business is small enough to allow such centralized
decision making. Second level is Decentralization. Decentralization is a systematic delegation of
authority at all level of management and in all of the organization. In a decentralization concern
top management for taking major decision and framing policies concerning the whole concern.
Rest of the authority may be delegated to the middle level or lower level of management.
Decentralization refers to the systematic effort to delegate to the lowest level of authority
except that which can be controlled and exercised at central point. The third level is committee
decision making, is by group or consensus. Committee management may operate on a
centralized or decentralized basis, but the concept of committee management implies
something quite different from the individualized functioning of the top management and
decentralized decision making, because Asian culture and religions tend to emphasized
harmony and collectivism, it is not surprising that group decision making predominates there.