Target Audience

Primary: Teenagers and Young Adults

Age Range 15-24yrs (population approx. 18,99,80,022)

Key Psychographics:

 Health conscious aspires to be athletic.

 Conscious about environmental effects of product while buying it.
 Enjoys spending time with friends, stays updated on current trend.

Preferred Channels

 Social Media: FB, Twitter & Instagram.

 YouTube.
 TV: Sports Channel.

Challenges:

 Busy lifestyle hence finds it difficult to focus on health.

 Limited budget.
 Needs an immunity booster that is compact and easy to make anywhere.

Secondary: Senior Citizen

Age Range 65 + (Population approx. 41,066,824)

Key Psychographics:

 Increasing ailments due to old age

 Slow moving lifestyle, High self-esteem and cautious.
 Considers brand value while making a purchase.

Preferred Channels:

 Receive ads mostly from TV, Radio

 Reads Newspaper and magazines regularly

Challenges:

 Lack of companionship and care takers,

 Covid Scare as they are more prone to illness,
 low trust/acceptability for cold drinks
 Needs an immunity booster that is easy to make without depending on anyone.