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Counselling Psychology and the internet: A review of the quantitative


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Counselling Psychology and the internet:
A review of the quantitative research into
online outcomes and alliances within
text-based therapy
Terry Hanley & D’Arcy J. Reynolds, Jr.

Purpose: This paper examines the empirical research concerning counselling psychologists who utilise the
internet in their practice. More specifically, we summarise the quantitative research of online therapeutic
outcomes and alliances reported in text-based therapeutic encounters.
Background: Online therapy creates much debate within the therapeutic world. Many question the validity
of entering into these relatively uncharted waters, while others have begun working productively in this
territory. To date, a small pool of research examining the efficacy of such work has emerged and provides
the focus for this paper.
Method: A review of the literature has been conducted with a two-fold strategy. Initially a review of 16
quantitative outcome studies investigating this area are presented and discussed – these have been selected
from Barak, Hen, Boniel-Nissim and Shapira’s (2008) comprehensive review of the effectiveness of internet-
based psychotherapeutic interventions. Following this, the focus is moved to the concept of the online
therapeutic alliance. A systematic review of the existing literature outlines five pertinent quantitative
studies and these are discussed in relation to key qualitative work in this area.
Conclusions: Conclusions are drawn highlighting that work in this medium shows great promise, with both
successful outcomes and strong alliances being reported online. Such findings, although limited due to the
dearth of the research available, challenge the views of those sceptical of counselling psychologists entering
into virtual arenas.

Keywords: online therapy, counselling psychology, outcomes, therapeutic alliance.

Technology and Therapy: A brief history treatment of phobias (NICE, 2006). In


LTHOUGH online therapy is a relative contrast, less systematic research has focused

A newcomer to the therapeutic world,


using technology is not. Tape-
recorded self-help approaches and
upon the influence of human-to-human
therapeutic interventions mediated through
technology. This is the focus of our paper.
computer programs which mimic person- Prior to discussing mediated therapy
centred therapists were experimented with directly, we provide some statistics to contex-
during the 1970s (Lang, Melamed & Hart, tualise changing health seeking behaviours
1970; Weizenbaum, 1976). More recently, within industrialised societies such as the
computerised cognitive behavioural therapy UK. First, in 2007, 61 per cent of households
(CCBT) has received considerable attention within the UK had access to the internet
from researchers (Kaltenthaler, Parry & from home (National Statistics, 2007). This
Beverley, 2004; Marks, Cavanagh & Gega, is a dramatic increase from previous decades
2007) and has been included within the and has an inevitable impact upon online
National Institute for Clinical Excellence mental health services. Probably the most
(NICE) guidelines for good practice for relevant and striking statistics available are
both mild to moderate depression and the those collected by the Samaritans’ e-mail

4 Counselling Psychology Review, Vol. 24, No. 2, June 2009


© The British Psychological Society – ISSN 0269-6975
The quantitative research into online outcomes and alliances

support service. It received and responded therefore, developing at a reasonable pace


to 36,500 e-mails in the year 2000, this and individuals seeking support are not
increased to 72,000 during 2002, and more pushing for more sophisticated modes of
recently in 2006 they received 184,000 computer-mediated communication.
(Samaritans, 2004, 2007). This phenomenal Online therapy appears to violate many
increase reflects changing attitudes to the of the fundamental principles of the thera-
internet as a resource, a concept that is also peutic relationship. In particular, the
supported by a recent MORI poll finding physical distance between the counsellor
(2001) that 60 per cent of internet users and client is a point of great contention.
would seek help for mental health problems Lago (1996) expresses this contention in the
online. However, many individuals still form of the following paradox:
remain wary and appropriately question how ‘I have connected deeply with you
prepared the mental health profession is for psychologically and emotionally on my
such developments (e.g. Alleman, 2002). computer, yet still remain isolated from
you in every physical sense (no vision, no
Counselling Psychology and the internet sound, no touch). It is very personal and
Despite concerns regarding the develop- not personal at all’ (p.288).
ment of online mental health care, thera- Critics challenge online practice because
peutic provision in this medium has become they believe relationships cannot reach suffi-
a burgeoning profession. The first recorded cient levels of intimacy. For instance, Robson
individual to pay for online therapy occurred and Robson (1998) state that ‘[u]sing
in 1995 (Anthony, 2003). Presently there is computer communication runs the risk that
no record of the number of online coun- the ‘space between the two parties’ becomes
selling sessions being offered. However, the filled with hardware’ (p.40) and Pelling and
increase in therapeutic services offered in Renard (2000) note that without a high level
this medium suggests a public demand for of skill ‘therapeutic interactions may be
online access to therapists (Grover et al., reduced to mere advice giving when face-to-
2002). This demand is also reflected in the face interactions are translated to the elec-
increasing number of text books that tronic medium’ (p.68). Although these
include substantial reference to online prac- critical voices have subsided slightly in recent
tices (Fink, 1999; Goss & Anthony, 2003; Riva years, online therapy is still in its infancy and
& Galimberti, 2001; Sanders, 2007; Wootton, there has been little systematic focus upon
Yellowlees & McLaren, 2003) or that have the quality of the online therapeutic
been solely written for counselling practi- alliance.
tioners who wish to offer their services over In applying therapeutic skills online,
the internet (Bloom & Walz, 2000; Bloom & counsellors need to be mindful of the tech-
Walz, 2004; Derrig-Palumbo & Zeine, 2005; nical challenges that they can expect to
Evans, 2009; Hsiung, 2002; Jones & Stokes, encounter. Briefly summarised from the
2009; Kraus, Zack & Stricker, 2004). work of Rochlen, Zack and Speyer (2004)
There are numerous ways of offering these include the missing non-verbal
online therapy (e.g. e-mail, chat rooms, and communication, the increased opportunity
videoconferencing) with e-mail the most for miscommunication, the time delay
prevalent (Chester & Glass, 2006; Heinlen, present when using e-mail, the computer
Welfel, Richmond, & Rak, 2003; Stofle, skill deficiency of either the counsellor or
2001). Such findings are not surprising given client, the inability to intervene when there
the ease of access and the perceived privacy is a crisis, the cultural clashes that may occur,
of online services not typically available face- the question of identity (‘Is this really who
to-face (e.g. Rochlen, Zack & Speyer, 2004). they say they are?’), and the vulnerability of
Provision of online therapeutic services is, sending sensitive material over the internet.

Counselling Psychology Review, Vol. 24, No. 2, June 2009 5


Terry Hanley & D’Arcy J. Reynolds, Jr.

A growing literature is emerging that specifi- presence. Rochlen, Zack and Speyer (2004)
cally articulates these challenges in online note that it is convenient and increases
communication. This literature also adds access for clients, the client may feel safer
considerable weight to not offering therapy and thus disinhibited by the online environ-
through this medium. ment, e-mail provides a meditative ‘zone of
Therapists who work online have reflection’, writing is therapeutic, individuals
attempted to overcome a number of these report feeling close to others they meet
technical challenges by familiarising them- online (this has been described by Lombard
selves with the nuances of computer-medi- & Ditton [1997] as ‘Telepresence’), and it
ated communication. A number of book provides immediate access to internet-based
chapters have been devoted to outlining resources. Thus, the theoretical retort to
some of the key components of such modes critics of e-therapy has developed substan-
of communication to therapists. Authors tially in recent years. It has shifted from
explain how counsellors can develop innova- examining how the nuances of face-to-face
tive strategies for expressing themselves therapy can be mimicked solely using text, to
solely through text despite the absence of considering how technology can actually
face-to-face cues. Written techniques such as complement and improve service provision.
emoticons (☺), abbreviations (u=you),
acronyms (lol=laughs out loud), and Rationale for the review
emotional bracketing (see Murphy & As outlined above, online therapy is a
Mitchell’s [1998] descriptions of therap- growing field in which interested profes-
e-mail) are all noted to add depth to the rela- sionals have attempted to tackle the chal-
tionships that are created. Stofle (2002) uses lenges posed by the online environment.
the term ‘non-textuals’ to describe ‘every- However, there are still numerous questions
thing other than the words themselves’ of efficacy regarding counselling psycholo-
(p.94) within computer-mediated communi- gists entering into virtual environments.
cation. In such instances, the words and key Consequently, this work aims to investigate
strokes create a mental representation of the two key facets of such practice. First, ‘What
individuals involved and facilitate the evidence suggests that text-based online
creation of relationships of a sufficient depth therapy produces positive outcomes for
to produce positive change (e.g. Anthony, clients?’ Second, ‘What evidence suggests
2000a; Suler, 2004). In addition to the devel- that therapeutic alliances of a sufficient
opment of computer-mediated counselling quality to create positive change can be
skills that are utilised within sessions, indi- created online using text-based media?’
viduals have also paid attention to the ethical
concerns that have been raised (e.g. Review strategy
Anthony & Jamieson, 2005; Bloom, 1998; This paper reviews the literature related to
Childress, 2000; Goss & Anthony, 2004; King the work of counselling psychologists who
& Poulos, 1999; Kraus, 2004; Robson & utilise e-mail or online chat to mediate their
Robson, 2000; Stofle, 1997). These works practice. It specifically examines the quanti-
attempts to highlight the numerous pitfalls tative research that has been conducted
of working in virtual environments such as exploring therapeutic outcomes and the
producing appropriate counselling therapeutic alliance using online text-based
contracts, being mindful of the limits of modes of communication. The review
confidentiality, and protecting any elec- strategy is a two-stage process:
tronic files that are stored. Stage 1: Initially this paper reflects upon Barak
The online environment can provide a et al.’s (2008) comprehensive review of
number of distinct opportunities that may be internet based psychotherapeutic interven-
used to compensate for the lack of physical tions. This review provides a systematic

6 Counselling Psychology Review, Vol. 24, No. 2, June 2009


The quantitative research into online outcomes and alliances

overview up until March, 2006, of outcome Findings


studies related to various online interventions. Examining outcomes
For the purposes of this paper, only human-to- The Barak et al. (2008) study evaluates the
human computer-mediated contact studies effectiveness of internet-based psychothera-
are extracted from the review and discussed. peutic interventions and provides a compre-
The effect size of the intervention calculated hensive summary of 92 studies involving
for each mode of communication is reported 9764 clients. The review generally concludes
and Cohen’s (1969) rule of thumb is used to that online work is moderately effective, with
interpret the data: 0.2 is a small effect, 0.5 a an overall mean weighted effect size of 0.53.
medium effect (‘visible to the naked eye’ Barak and his colleagues remind the reader
[p.23]), and 0.8 a large effect size (‘grossly that this effect size is ‘quite similar to the
perceptible’ [p.23]). average effect size of traditional, face-to-face
Stage 2: The second stage of the review therapy’ (p.109). This finding is compelling
involves reporting on part of an ongoing evidence for those interested in the efficacy
systematic review examining online thera- of online practice as it reflects a growing
peutic alliance (Reynolds & Hanley, in body of evidence indicating that online
preparation). The analysis of the literature therapy can be of use to some clients.
cited within several major electronic data- When limiting the work examined to
bases (PsycINFO, Medline, Scopus, and only the effectiveness of one-on-one therapy,
Google.Scholar) up until March, 2008, has only 27 of the studies in question represent
been conducted. Although the work work conducted synchronously or asynchro-
reported focuses solely on text-based nously with a therapist. See Table 1 for a
communication, interested readers can also breakdown of the modalities utilised and the
investigate the videoconference therapeutic respective effect sizes.
work (e.g. Wade et al., 2005), the impact of Upon further reflection, it is also evident
using online technologies as an adjunct to that some of the interventions that reflect
face-to-face work (e.g. Murdoch & Connor- more sensory rich environments (notably
Greene, 2000), and as an adjunct to self-help audio and webcam) and those interventions
materials (Klein, Richards & Austin, 2006). through forums do not reflect one-to-one
The major quantitative studies presented therapy. Excluding these findings leaves a
reflecting work conducted primarily with an total of 16 relevant studies for this review and
adult population and reported in the cumulatively involve 614 clients. More specif-
English language. For work with younger ically, they reflect effect sizes for text-based
populations, see Hanley (in press) and King interventions using e-mail (Effect size=0.51)
et al. (2006). and chat (Effect size=0.53). According to

Table 1: Effect size of online counselling by communication modality (27 studies).

Communication Effect Size Number of studies Number of clients


Modality involved
Audio 0.91 1 54
Chat 0.53 9 231
Webcam 0.31 2 208
E-mail 0.51 7 383
Forum 0.34 8 523
(Summary from Barak et al., 2008)

Counselling Psychology Review, Vol. 24, No. 2, June 2009 7


Terry Hanley & D’Arcy J. Reynolds, Jr.

Cohen (1969), such findings are indicative Each of the studies outlined in Table 2
of moderate effect sizes. supports the notion that good therapeutic
A further consideration with Barak et al.’s alliances can be developed online. Scores
(2008) meta-analysis is that it reflects more within the studies generally indicated that
technical approaches to therapy (e.g. cogni- clients perceived the alliance between them
tive behavioural therapy), rather than those and the counsellor to be moderate or strong
that place more emphasis upon the curative in nature. It is also noteworthy that within
nature of the relationship (e.g. person- three out of the four studies that made
centred therapy). The whole study cate- comparisons to face-to-face equivalents, the
gorises the work that has been collated into online alliance proved higher than the
three main psychotherapeutic approaches: comparison group. Such findings provide
cognitive behavioural therapy, psycho-educa- persuasive evidence supporting online
tional interventions, and behavioural inter- therapy and challenge theoretical assump-
ventions. Only two studies within the analysis tions that relationships of sufficient quality
reflected different approaches to therapy. to create therapeutic change cannot be
They both reflect therapy conducted developed online.
through chat and used an unspecified thera-
peutic approach (Cohen & Kerr, 1998; Effect Discussion
size=0.86) and a client-centred form of moti- Previously, two questions were raised: ‘What
vational interviewing (Woodruff, Edwards, evidence suggests that text-based online
Conway, & Elliott, 2001; Effect Size=0.56). therapy produces positive outcomes for
In summary, this highlights the bias within clients?’ and ‘What evidence suggests that
the present research towards more technical therapeutic alliances of a sufficient quality to
approaches to therapy as opposed to those create positive change can be created online
that are more relational in nature. using text-based media?’ This section will
discuss these questions in relation to the find-
Examining the alliance ings presented above. It will then move on to
Similar to online outcomes, the online ther- briefly consider the limitations of this work
apeutic alliance has received limited atten- and future directions for research in this area.
tion to date. From the on-going review of Within industrialised cultures, the
alliance, five studies have been selected from internet is increasingly being used to seek
the electronic database searches. Table 2 out health care information and services.
outlines the participants involved in the Broadly speaking, the findings from this
studies (both those receiving online therapy review of the quantitative literature support
and those in comparison groups), the type of the notion that individuals who seek out
text-based intervention employed, alliance online mental health services can receive
measure used, and a brief summary of the effective support. Specifically, 16 studies
main conclusions. have reported positive outcomes from such
The five studies had a total of 161 clients encounters. These studies noted effect sizes
who took part in online therapy treatment for e-mail therapy to be 0.51 and therapy
conditions. Of the five studies all but one mediated through chat rooms to be 0.53.
compared their data to face-to-face compar- These findings are comparable to face-to-
ison groups (Prado & Meyer, 2006, face outcomes studies (e.g. Lambert &
compared findings to those of individuals Ogles, 2004), however, the limited number
who dropped out of therapy at earlier of studies in question limit the compara-
stages). In addition, three studies only bility. Although there is growing evidence
utilised asynchronous communication and that online therapy proves effective for some
two utilised a combination of asynchronous individuals, there is still much evaluative
and synchronous communication. work to be undertaken.

8 Counselling Psychology Review, Vol. 24, No. 2, June 2009


The quantitative research into online outcomes and alliances

Table 2: Table outlining the studies which examine the therapeutic alliance in
text-based therapy.
Authors (date) N= N= Asynchronous/ Alliance Conclusion
Online Comparison Synchronous measure
group group
Cook & N=15 f2f archive Asynchronous Working – Moderate TA scores
Doyle (2002) N=25 & Synchronous Alliance – higher than f2f
Inventory
(WAI)
Knaevelsrud & N=48 Previous f2f Asynchronous Working – High TA scores
Maercker (2006) study with Alliance – higher than f2f
similar Inventory – – no distinction of
client group short form scores for those
N=270 (WAI-S) with different
severity of need
Leiber, Archer, N=52 f2f archive Asynchronous WAI-S – Moderate TA scores
Munson & N=46 & Synchronous – weaker than f2f
York (2006)
Prado & Meyer N=29 Drop out Asynchronous WAI – Moderate to
(2006) N=19 Strong TA scores
– Drop out TA scores
significantly lower
than completion
Reynolds, Stiles N=17 3 Previous Asynchronous Agnew – Similar TA ratings
& Grohol (2006) f2f studies Relationship as f2f
using the Measure –
same short form
measure (ARM-S)

Key: f2f = face-to-face; TA = therapeutic alliance.

The five studies that investigated the question the view that good quality relation-
online therapeutic alliance in adult therapy ships cannot be fostered in text based rela-
add to our understanding of this phenom- tionships (e.g. Pelling & Reynard, 2000).
enon. They offer clear and compelling Further, it argues against the notion that
insight into the quality of online therapeutic mental health professionals are unprepared
relationships. In particular, each study for technological advances (Alleman, 2002).
reported alliance scores to be of moderate to The qualitative literature on the online
high strength. Thus, it could be suggested therapeutic alliance supports the possibility
that a high percentage of the 161 total of creating good quality relationships online.
participants felt the quality of the relation- For instance, two UK-based studies have
ship to be of a sufficient quality to create consulted small numbers of counsellors
therapeutic change. Similar to the positive about the quality of the relationships that
outcomes reported by those who have they develop with clients in their online
accessed online therapy, this finding chal- practice (Anthony; 2000a; Hanley, 2004b;
lenges those who question the efficacy of this see also Anthony, 2000b). These studies
way of working. More specifically, it calls into suggest participants’ believe that good

Counselling Psychology Review, Vol. 24, No. 2, June 2009 9


Terry Hanley & D’Arcy J. Reynolds, Jr.

quality relationships can be developed strengthened as time goes on. It is tempting


online. There are fewer studies which reflect to contrast this body of work to the large
the views of clients, although these are not meta analyses of face-to-face equivalents (e.g.
completely absent. In most of these reports, Lambert & Ogles, 2004, when contemplating
the focus is on practical concerns such as outcome studies, and Horvath & Bedi, 2002,
utilising the medium for therapy rather than when contemplating alliance studies).
the nature of the relationship itself (e.g. Within these bodies of work there is a rich-
Haberstroh et al., 2007; Young, 2005). More ness that is impossible to duplicate from the
sustained reports are emerging including limited work examined here. For instance, it
researchers consulting with adolescents’ is not yet possible to examine specific
about their views of forming relationships nuances such as the use of different meas-
with therapists online (Hanley, in press) and, ures, variety of people completing the ques-
on rare occasions, client reports of their tionnaires, and variable times of
experiences (e.g. Ainsworth, 2002). When questionnaire implementation. Such a
reflecting upon the experience of receiving problem goes to the core of this paper.
her first e-mail response from a therapist, Although trends that can be generalised
Ainsworth captures the potential of online from one group to another may not be iden-
therapeutic relationships: tifiable, it is possible to say for certain that
‘It was a connection. Physically, we were some individuals have benefited from online
separated by five states; but psychically we therapeutic support. Thus, the cumulative
were more connected than if we had body of work strengthens the arguments in
been in the same room’ (Ainsworth, favour of online therapy. It does not claim to
2002, p.198). offer a cheap alternative for those who want
Finally, we return to the view that mental face-to-face therapy, but it does suggest that
health professionals are not prepared for online work can play an important part in
working in such environments (Alleman, supporting the psychological well-being of
2002). As is evident above, the studies those seeking out such support.
presented here suggest that the therapists in There is much need for continued
question are adequately prepared for such research into the exploration of online ther-
work. One possible explanation for thera- apeutic outcomes and alliances. For
pists’ preparation is the growth of the online example, an important issue is the influence
therapy literature. Theoretical developments of online as opposed to face-to-face data
have evolved at a similar pace to the practice collection of online therapy data (e.g.
of online therapy. As noted earlier, Reynolds & Stiles, 2007). The research that is
numerous text books have been written and presented here just scratches the surface but
specific bodies of literature have emerged acts as a useful starting point for those
supporting practitioners in developing their entering into this area. As is mentioned
skills base. Therefore, it may be this height- above, studies which help to add to the rich-
ened interest in the nuances of computer- ness of our understanding of online thera-
medicated communication that has led to peutic work will provide more fodder for
appropriately skilled therapists working in quantitative analysis. In addition, explana-
these studies. tory qualitative studies and theoretical devel-
opments have played an important part in
Limitations and future directions the evolution of this work. With this in mind,
A major limitation to this review is the dearth it is difficult to identify specific research
of studies which it brings together. The study priorities. However, the continuation of such
of outcomes and alliances within online work feels essential for this growing area of
therapy is an area still very much in its the counselling psychology profession.
infancy and one that will undoubtedly be

10 Counselling Psychology Review, Vol. 24, No. 2, June 2009


The quantitative research into online outcomes and alliances

The Authors Correspondence


Terry Hanley Terry Hanley
Lecturer in Counselling at the Lecturer in Counselling,
University of Manchester. Educational Support & Inclusion,
Ellen Wilkinson Building,
D’Arcy J. Reynolds, Jr. The University of Manchester,
Doctoral Student in the Department of Oxford Road,
Psychology at Miami University. Manchester M13 9PL.
Tel +44(0)161 275 3307
E-mail: terry.hanley@manchester.ac.uk

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