Design Thinking for Innovation Module 4 Slides

Design Thinking for Innovation Design Thinking for Innovation

Module 4 We can
Customers
want it do it

Experimentation
with Jeanne Liedtka
WOW
The economics
can sustain it

Design Thinking for Innovation 4

Immerse yourself
in customer data

Generate Ideas

Surface Revise
assumptions Ideas

Conduct a small
experiment

What works?
Assumptions Assumptions
Scale Table
Proven Disproven

[Design Tool]

Learning Launch
A small experiment that tests your
new idea in the real marketplace.

These slides were developed for the University of Virginia’s Darden School of Business Coursera course: Design
Thinking for Innovation. They are provided for your personal use while participating in this course. Please do
not share or distribute them.