You are on page 1of 5

INTRODUCTION

The H. J. Heinz Company, or Heinz, is an American food processing company with world
headquarters in Pittsburgh, Pennsylvania. It was founded by Henry John Heinz in 1869. The
H. J. Heinz Company manufactures thousands of food products in plants on six continents,
and markets these products in more than 200 countries and territories. The company claims
to have 150 number-one or number-two brands worldwide. [6] Heinz ranked first in ketchup
in the US with a market share in excess of 50% Ore-Ida label held 46% of the frozen potato
sector in 2003.[9] Complan is owned by Heinz in India

Since 1896, the company has used its "57 Varieties" slogan; it was inspired by a sign
advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the
company manufactured more than 60 products at the time.

On February 14, 2013, Heinz agreed to be purchased by Berkshire Hathaway and 3G Capital
for $23 billion. On March 25, 2015, Kraft announced its merger with Heinz, arranged by
Berkshire Hathaway and 3G Capital. The resulting Kraft Heinz Company is the fifth largest
food company in the world. Berkshire Hathaway became a majority owner of Heinz on June
18, 2015. After exercising a warrant to acquire 46,195,652 shares of common stock for a
total price of $461,956.52, Berkshire increased its stake to 52.5%.The companies completed
the merger on July 2, 2015.

History
19th-century origins

Heinz card from the 19th century, promoting various products. Features the Heinz pickle.
Display of canned products of Heinz Company in the window of the store Tousignant &
Brother, Wellington Street, Verdun, Quebec, 1944

The Heinz company was founded by and is named for Henry J. Heinz, who was born in the
United States to German immigrants. His father was originally from Kallstadt (then in
Bavaria, now part of Rhineland-Palatinate). He was distantly related to the Trump family
now based in New York. Their paternal immigrant ancestor reached the United States in
1885. His mother Anna was also from Bavaria, and they met in Pittsburgh. Among his
several siblings was brother John.

20th century

In 1905, H. J. Heinz was incorporated, and Heinz served as its first president, remaining in
the position for the rest of his life. Under his leadership, the company pioneered processes for
sanitary food preparation, leading a successful lobbying effort in favour of the Pure Food and
Drug Act in 1906.[18] Heinz was a pioneer in both scientific and "technological innovations to
solve problems like bacterial contamination." He personally worked to control the "purity of
his products by managing his employees", offering hot showers and weekly manicures for the
women handling food. During World War I, he worked with the Food Administration.[16]

In 1914, Heinz Salad Cream was invented in England.

In 1930, Howard Heinz, son of Henry Heinz, helped to fight the Great Depression by selling
ready-to-serve quality soups and baby food. They became top sellers. During World War II,
"Jack" Heinz led the company as president and CEO to aid the United Kingdom offset food
shortages. Its plant in Pittsburgh was converted for a time to manufacture gliders for the War
Department.

21st century

Billionaire Nelson Peltz initiated a proxy battle during 2006, culminating in a vote to place
Peltz's nominees on the Board. Depending on how many seats the dissident group received
after the final vote tally, this action would potentially displace some of the current board
members. After the final vote, 2 of the 5 Peltz nominees joined the Heinz Board. The new
members of the board were Nelson Peltz and Matthew Craig Walsh.

In June 2008, Heinz began an advertising campaign in the UK for their new 'New York Deli
Mayo' products. The advertisement featured a family with the mother replaced by a male
New York deli worker. The advert ended with the father and the 'mother' kissing. This drew
200 complaints to the Advertising Standards Authority. On June 24, 2008 Heinz decided to
withdraw the advertisement, which was initially planned for a 5-week run. A spokesperson
for Heinz said the company had recognized that some of its customers had concerns about the
advertisement's content.

On August 13, 2013, Heinz announced it was cutting 600 jobs in North America. On October
25, 2013, fast-food chain McDonald's announced it would end its 40-year relationship with
Heinz, after Bernardo Hees became CEO. Hees had previously been the chief executive of
Burger King, a major competitor of McDonald's.
PORTFOLIO

Lea & Perrins is a United Kingdom based subsidiary of Kraft Heinz, originating in
Worcester, England, where it continues to operate.

It is best known as the maker of Lea & Perrins brand of Worcestershire sauce, which was first
sold in 1837 by John Wheeley Lea and William Henry Perrins, dispensing chemists from
Broad Street, Worcester. It is currently produced in the Midland Road factory in Worcester
that Lea and Perrins built. A subsidiary in New Jersey, US, manufactures a US version of the
recipe (which they say is based on authentic Indian recipes.

Glucon-D

Product description. Glucon-D is the preferred choice in summer when the scorching heat
drains out body glucose. Glucon-D contains 99.4 percent glucose. It is easily absorbed by
body, thus giving instant energy and rejuvenation. It restores energy 2 times faster compared
to ordinary drinks.

Complan Foods is a British company that makes powdered milk energy drinks. It was
acquired by Danone in 2011. In India the Complan brand is owned by the H. J. Heinz
Company.
INTRODUCTION OF COMPLAN

Complan Foods is a British company that makes powdered milk energy drinks. It was
acquired by Danone in 2011. In India the Complan brand is owned by the H. J. Heinz
Company.

History

Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health Products
subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan remained
with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK brand in
the same year. Its USP was that it was the complete planned food.

Present Senario

Complan Limited is an active company incorporated on 23 April 2001 with the registered
office located in Surrey. Complan Limited has been running for 15 Years 11 Months. There
are currently 1 active directors and 1 active secretaries according to the latest annual return
submitted on 23 April 2016.

Complan Portfolio
Awards and Recognition

In the Brand Trust Report 2012, Complan was ranked 1st among India's most trusted
nutritional brands and subsequently, according to the Brand Trust Report 2013, Complan was
ranked 3rd among India's most trusted nutritional brands. In 2014 however, Complan was
ranked 4th among India's most trusted nutritional brands according to the Brand Trust Report
2014, a study conducted by Trust Research Advisory, a brand analytics company.

PACKING

You might also like