Santo Domingo Catholic University

Faculty of Economic and Administrative Sciences

Marketing School

Student
Franchesca Sosa 2018-0246

Subject
English For Marketing

Section
200

Teacher

Theme
What is English for marketing?
 What is English for Marketing.

We know that marketing is the set of techniques and studies that aim to improve the
marketing of a product.

Although Spanish is the third most spoken language in the world, in the marketing sector,
English has the primacy.

We often use English terms in digital marketing courses: Key Performance Indicators,
Inbound Marketing, Lead Scoring, Lead Nurturing, Open Source, Website Wireframe ...
Hundreds of English words explain marketing. They do not have a precise translation into
Spanish or have not been adapted into Spanish. And they will not be, as the Royal
Academy (RAE) works slowly and rigorously.

Faced with this situation, marketers have a challenge: to learn English immediately (and
very well) the English language, the language of business and digital communication.