Brands and Marketing: History of Nike

Task 1 Answer the questions:

1. What do you think is more important for a company’s

success: the product or marketing and advertising? Why?
Do you know any examples?

2. Look at the logo. Do you know what company it is?

Have you ever bought any products of that company?

3. What do you know about that company’s history? (where was it founded, when,
do you remember any marketing details associated with it, e.g. famous slogans,
most popular campaigns and products).

Can you guess?

1. How do you pronounce the name of 3. Where do you think the name of the
this brand in your country? company comes from?

2. Do you know how it’s pronounced

in the country of origin and other
countries?

Task 2 Watch a video[How is NIKE really pronounced?]. and check your ideas
and answer some questions below:

Were you guesses right? How do people in the US pronounce the name of the
brand? How do people in Europe pronounce it? What is the origin of the name?
How is the name of the brand supposed to be pronounced according to the origin?
Why?

Watch the video again and answer the questions:

1. When and where was the company
founded?
2. What was its first name?
3. Whom was it founded by?
4. What was the idea behind the logo?
5. How is the logo called?
6. How much did the logo design
cost?

Task 3 Watch the video [Nike – just do it]. Where did the idea of the slogan come
from? Did it surprise you?
Brands and Marketing: History of Nike
Speaking

Task 4 Look at different Nike slogans. Which ones do you like and dislike?
Explain what you think they mean and why you like/dislike them.

*Task 5 Using the information from the videos get prepared to tell the short story
of the Nike company (4-5 mins for preparation and 3-4 minutes for telling). Use
the empty field to make notes that will help you. Try to cover the following
moments in your story:

 when, where and by whom the company was created;

 the ideas behind the name, logo and the most famous slogan;
 when were some important financial achievements made;
 athletes and other celebrities Nike collaborated with;
 other moments you find important/interesting.
Brands and Marketing: History of Nike