HOLISTIC MARKETING

The Four Components

 A Wider Perspective:
Holistic marketing
It considers all the
believes that
various stakeholders
matters”

When the resources of an

The belief is that everything
organization move towards a
should be looked at from a
common objective, survival is
broad and integrated
easier in the hyper-
perspective
marketplace

Compiled by author from source: projectguru.in

 Four Main Components:

Internal
Marketing

You can think of this as different levels,

physical, emotional, mental and spiritual

Socially Holistic Relationship

Responsible
Marketing Marketing All human beings are multi-dimensional
Marketing

We have conscious and unconscious

aspects, rational and irrational aspects
Integrated
Marketing

Compiled by author from source: thedma.org

 Internal Marketing
Treating Employees Like Customers
 Internal Marketing:

Employees are internal customers; their satisfaction is

key to achieving the goals of customer satisfaction

Building a skilled and self-motivated workforce, where

everyone understands the philosophy towards
customer satisfaction

Seeks to maintain harmony among various marketing

Helping employees make a powerful functions and between other departments
and emotional connection to the
products and services of the
business:

Compiled by author from source: projectguru.in Image Source: Google Images

Integrated Marketing
Creating a Unified Experience
 Integrated Marketing:

Based on the proposition that rather than utilizing

individual marketing activities, create one
Public
relations integrated marketing program
Direct
Advertising marketing
The program seeks to communicate and deliver
better value for customers

Unified
Sales & Social media
promotion
Seamless It is about designing an effective marketing mix,
executed well, to derive synergy

Compiled by author from source: projectguru.in

Relationship Marketing
Building Lasting Relationships
 Relationship Marketing:
• Customers
Maintain regular contact
Building • Employees
long-lasting • Suppliers
relationships • Financial institutions
with various Keep reminding everyone of the brand
• Regulatory bodies
parties
connected
Repeat purchases demand a strong
to a business
relationship

Including: Enhancing relationships over time

Compiled by author from source: projectguru.in Image Source: Google Images

Socially Responsible Marketing
Responsibility is not only limited to customers
 Socially Responsible Marketing:
Marketing
should consider:

Marketing activities which are economically

Ethics profitable but socially harmful are restricted

Marketing should not adopt an irresponsible

Society
behavior towards the society

Laws Increasing popularity of corporate social

responsibility activities

Environment

Compiled by author from source: projectguru.in Image Source: Google Images

CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760

T: 727 538 4112

E: contact@mcusa.co

www.mediacontactusa.com
 SOURCES CITED:
• Agarwal, Ankita. "Concept of Holistic Marketing." Knowledge Tank. N.p.,
23 Oct. 2012. Web. 22 Nov. 2016.
<https://www.projectguru.in/publications/concept-of-holistic-marketing/>.
• "Integrated Marketing Definitions." Thedma.org. N.p., 2016. Web. 28 Nov. 2016.
<https://thedma.org/membership/member-groups-communities/integrated-
marketing-community/integrated-marketing-definitions/>.
• "Principles of Marketing: Fourth European Edition." Pearson:. N.p., 2005. Web.
22 Nov. 2016.
<http://s1.downloadmienphi.net/file/downloadfile8/148/1372857.pdf>.