Professional Documents
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Cool Brand Ice Cream PDF
Cool Brand Ice Cream PDF
DE V ELO PM EN T
G U I DE
STARTUP OVERVIEW
HISTORY
BRAINSTORMING
PHILOSOPHY + NAMING
TABLE MOODBOARDS
T YPE EXPLORATIONS+LOGOT YPE DEVELOPMENT
OF FINAL LOGOTYPE
COLOR PALETTE + ICON/MARK DEVELOPMENT
CONTENTS FINAL MARK/ICON + SECONDARY TYPEFACES
IMAGERY EXAMPLES
I NSTAG R AM POS T T E MPL AT E + H IGH LIGH T C O V E R S
M O C KUP S + BUS INE S S CARDS
MOCKUP UNIFORMS
H ISTOR Y
1 . I C E C R E A M F L O AT
1. E A SY-GOING
2. TROPICAL 2. SUNSHINE
3 . F U N / F R I E N D LY N SPRINKLES
3. OCEAN ICE
T YPE E X PLO R AT I O NS LOG OT YPE DE VELOPMEN T
E X PLO R AT I O NS
F INAL LOG OT YPE
ICON/MAR K DE VELOPMEN T
F U LL C O LO R LO G O
F I N AL M AR K / I C O N
I M AG ER Y 1 IMAG ER Y 2
SOCI AL M ED I A S AM PLE : I NSTAG R AM POST INSTAG R AM H IG H LIG H T COVER S
T E M PL AT E
Instagram highlight covers shoudln’t be overlooked. These use your color palette and convey a
fun vibe, the circle using colors reminiscent of the sun, with the splashes and waves of the teal/
blue color from the palette really completing your look so you can be social media ready.
MOCKUPS MOCKUPS
BACK
MOCKUPS MOCKUPS
WOMEN’S UNIFORMS
MEN’S UNIFORMS
I C E C R E A M F L O AT
PROJECT BY
JASMINE BACHMAN
2020