KERALA STATE INSTITUTE OF DESIGN n Aptitude Test for Post Graduate Diploma Tee Dees eT) IT Integrated Communication Design li a | ow | xs eee | | Instructions for Candidates Please read the following instructions carefully 1) Do not remove the seal until the invigilator instructs you to open the booklet 2) Make sure that the answer sheet is not damaged in anyway 43) Use only black/blue ink pen for answering the questions and coloured pencil/sketch pens for illustrating 4) This question paper has two parts: Part A and Part B Questions Marks Part A 50, 50 Part B 5 50 5) The duration of this testis three hours 6) Do not attempt to copy or allow others to copy. Any malpractice will lead to cancellation of your candidature 7) Return the test booklet, answer sheets and anyother work sheets/rough work to the invigilator before you leave the exam all '8) Candidates are not allowed to move out of the hall once the examination startsPara (60 questions, 1 markezch) 4 Why do mos all point pen caps have a hale on ts top? & 2. This is common logo seen in many plastic goods. What does it mean? 3. This I a common logo seen in many consumer products, especially electronic goods ‘What does it mean? CE 4. What isthe fll form of woe? aw 5. Whois M F Husain?6, WhoIs Manish Malhotra? 27."Titan’ belongs to which group of companies? 8 What defines ‘cool colours’ 8) Colours ranging from blues to purples an greens 1) Colours that are more vivid In nature Dark colours «Yellows and Oranges 9. In design the terminology ‘monochrome refers to: 2) Blackand white 1) Tones ofa single colour ) Mukple colours 1d) None of the above a 20. Whats the full form of FMCG?114, What isthe fll form of pdf? & 12. Who [sthe largest employer inthis st? a) MeDenalé's—_b) Walmart ©) Indian Railways 4) United States Postal Service a 13. What kind of ae from i called kuchipud? A 34, Channapatna’ toys traditionally are mede with which material? & 435. Who isthe founder of Microsoft? rs 16. Which company made the frst Mobile Phone? a 17 :Kathatalthe dance drama belong to which state of India? & ‘18.Neme the founder ofthe world’s most popular social networking site - Facebook? & 19. nda stands asthe fourth largest producer of rubber In the World. Which state in india produces the highest amount ef rubber? n 20. Find the od¢ one out of the following: 48) Rolex. b) Guee c) Swatch d) Rolls Royce21.11 you were to make a transon from the colours red to orange, what other Fecognizable primary colour or colours would be formed inbetween? 22,0n anormal door in commercial space, if you had to indicate the ‘push’ and ‘pul! ‘wthout text how would you solve this? & 23, As the story goes, a soap manufacturing company was geting several complaints from thelr customers stating that when they picked up the soap from retall outlet tones no soap In the neatly covered and sealed packaging, Since the entire proves e mechanical the soap that comes out ofthe machine automatically sent rgh another for packaging and his automaticaly gets dumped into carton box Torathing to vendors. What was happening is that many a times technology was pong woy and the machines lapsed in some instances where the emp S050 pckaging covers alone were being parceled bythe machine, The compar recrlted Pefesgner to sole the problem. What would the designer have done to ensure the femply packages didnot get put inthe carton Box? a 24, What fs in CM colour system? B® 25.A person aves 10 KM north from his original spot, moves to right and travels $ Mies fas then moves his left another 5 km. He tums further let and travels another 5 UL tral is travels are ina strlght line what wil be his final distance from the original spot. &26. hundred people can do ajo in 10 days how many people are needed to complite ‘the same workin days? a 27. What are ecommerce ses? 28, When foldee, which box can be made from the 2D image shown below? eo >>| oO Cis} (0 (az) (CE] (a29, What fgute should come at Aye Be ‘ws 5 cae) 30, Which answer shows 2 reflection ofthe image below? >> « je| >» e e >> e = 3 nia | Fin the given blanks with suitable words 231, Baffles onc sennennngrazing Inthe fled. 2, RAMU rernnanegng tO London, 33, Today is Sunday. Tomorrow Wl nnn nue MONG.LAR Rahman, 234, The musi was compaced 35, Identify which of the folowing are correct: 2) {could of/should of done itbetter 1) | could have/should have done it beter & 38. dentily which ofthe following are correct: 23) Mihi and myself were to work on the projet 3) ithiland were to work on the project A 37. Fillinthe following withthe proper tense Neelina vnnsmnnnmna Sandwich this morning (to eat) a 38, How many times, otto dothat? a)haven't told you b)haveltolde)Itold you d)have itoldyou ® 39, Choose the cocraty spelt word a)depot —_b} bouget e)banquett —dlbudjet & 40. The voters complain thet thelr MA visits the {a} once in a blue moon Dh inthe long run inthe nick of time a)off and on a constituency41, Which department uses the tagline The God's Own Country” & 42 Magis a brand owned by which ofthe following companies? 4) Cadbury b) Nestle c) Toblerone d) Magis a separate company not owned by any ofthe above, & “43, What is common between the following? afipkar.com bjsnapdeal.com clob.com é)Amazon.com aw 44, Which of the following brands is best known for luciry perfumes and cosmetic products? 2) owgio Arman! b) Jimmy Choo ) HI Design d) Chane! a 45, Which company uses the tagline The Complete Man’? & 46, Find the odd one out. 3).Appleb) Sony c,Canon d.ikon & 47, What ismeant bythe term nfoeraphics'? A 48, Name four examples of sola mela a 49, Ust down one visual similarity between the brand representations of McDonalds (McD) and Kentucky Fred Chicken (KFC) a 50. Who made the rupee symbol? iePane ‘Answer all questions Please elaborate al your answers with drawings and sketches. 2) Draw a book, enlarged to 100 times i's she, Visualize an innovative use for this eniargad book. Sketch this book’ in context ofthe new function and in context to surroundings and or ') Draw the following: an orange, an apple, a wooden spoon, a steel glass and a plate plate, Of the above mentioned, imagine the orange tobe 50 times is usual size. How could you create a meaningful composition? Sketch ois and detal. (1ontars)2 Identify an appropriate personal object which you use in everyday life. Place the ‘object in a totaly incongruous context. Think ofa sensationalist newspaper headline {or this object in the new context. For example" My mobile is having a baby" or “Laptop gets his driving licence" or" My personal chair comes back after holidays in ‘outer space" etc. Write a short story on this theme, It can be in the form of an aticle/shortstory/news report or any narrative The context fs what shouldbe taken seriously, Use sketches/ilustations wherever necessary. 10 Macks)— 3. Develop an origina concept fora campaign you would lke todo to create awareness ‘about ‘save the girl chil’. Design a logo forthe campalgn as wel Please work out all Possible solutions, use of media and media products you would like to use to reseh this message toll Develop the concept, create the script and storyboara, (1oMaris)pain ofa car whic ie seeing the death ofan old car Draw a 4, Visualize the anguish and you thnk would Series of pictures (at least 5 pictures) with captions that communicate this dea. (aoMars)5. Identify @ product or a service you have used, Write and exph ‘service/product is currently being used by people, Imagine some other elaborate use for this service/product. Explain the new use of this product/service and illustrate 2iwherever necessary. (20 marks)