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  • AE1: Portfolio 1: Company Project Brief

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    Bursuc Marius
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    The document outlines marketing briefs for three companies - The Body Shop, Holland and Barrett, and Starbucks - who are looking to expand into the Southampton market. As a newly appointed marketing executive, you have been tasked to conduct research on the current business environment and do internal analyses of the companies. You then need to suggest target segments and market positioning, do secondary and primary research, develop a marketing mix, and provide recommendations for each company based on your analyses.

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    The document outlines marketing briefs for three companies - The Body Shop, Holland and Barrett, and Starbucks - who are looking to expand into the Southampton market. As a newly appointed marketing executive, you have been tasked to conduct research on the current business environment and do internal analyses of the companies. You then need to suggest target segments and market positioning, do secondary and primary research, develop a marketing mix, and provide recommendations for each company based on your analyses.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views3 pages

    AE1: Portfolio 1: Company Project Brief

    Uploaded by

    Bursuc Marius
    The document outlines marketing briefs for three companies - The Body Shop, Holland and Barrett, and Starbucks - who are looking to expand into the Southampton market. As a newly appointed marketing executive, you have been tasked to conduct research on the current business environment and do internal analyses of the companies. You then need to suggest target segments and market positioning, do secondary and primary research, develop a marketing mix, and provide recommendations for each company based on your analyses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    AE1: Portfolio 1

    Company Project Brief

    Body Shop (https://www.thebodyshop.com)

    Scenario:
    You are a newly appointed marketing executive for a Marketing Agency; ‘Body
    Shop’ is your new client from the cosmetics industry. The company (Body Shop) is
    willing to expand its market share by opening a new shop in Southampton.

    Your manager required you to conduct the comprehensive research based on the

    1. Current business environment (Micro & Macro)- Portfolio 1


    2. Company’s Internal Analysis (SWOT)- Portfolio 1

    Based on the selected product suggest

    3. Segmentation & Target consumers-Portfolio 1


    4. Position in the Market-Portfolio 1
    5. Secondary and Primary research (Development of information & tools)-
    Portfolio 2
    6. Produce marketing mix for Body Shop- Portfolio 2
    7. Develop recommendations for Body Shop based on the analysis of your
    marketing mix-Portfolio 2
    Company Project Brief

    Holland and Barrett (https://www.hollandandbarrett.com)

    Scenario:
    You are a newly appointed marketing executive for a Marketing Agency, ‘Holland
    and Barrett’ is your new client from the health food industry. The company (Holland
    and Barrett) is willing to expand its market share by opening a new shop in
    Southampton.

    Your manager required you to conduct the comprehensive research based on the

    1. Current business environment (Micro & Macro)- Portfolio 1


    2. Company’s Internal Analysis (SWOT)- Portfolio 1

    Based on the selected product suggest

    3. Segmentation & Target consumers- Portfolio 1


    4. Position in the Market-Portfolio 1
    5. Secondary and Primary research (Development of information & tools)-
    Portfolio 2
    6. Produce marketing mix for Holland and Barrett- Portfolio 2
    7. Develop recommendations for Holland and Barrett based on the analysis of
    your marketing mix – Portfolio 2
    Company Project Brief

    Starbucks (https://www.starbucks.co.uk)

    Scenario:
    You are a newly appointed marketing executive for a Marketing Agency, ‘Starbucks’
    is your new client from the food and beverage industry. The company (Starbucks) is
    willing to expand its market share by opening a new store in Southampton.

    Your manager required you to conduct the comprehensive research based on the

    1. Current business environment (Micro & Macro)- Portfolio 1


    2. Company’s Internal Analysis (SWOT)- Portfolio 1

    Based on the selected product suggest

    3. Segmentation & Target consumers- Portfolio 1


    4. Position in the Market- Portfolio 1
    5. Secondary and Primary research (Development of information & tools) -
    Portfolio 2
    6. Produce marketing mix for Starbucks- Portfolio 2
    7. Develop recommendations for Starbucks based on the analysis of your
    marketing mix- Portfolio 2

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