1.

0 EXECUTIVE SUMMARY

Electricity is one of the most important blessings that science has given to mankind. It has also

become a part of modern life and one cannot think of a world without it. Electricity has many

uses in our day to day life. It is used for lighting rooms, working fans and domestic appliances

like using electric stoves, A/C and more. All these provide comfort to people. In factories, large

machines are worked with the help of electricity. Essential items like food, cloth, paper and

many other things are the product of electricity.

Arusha city is most good place for conducting the electronic devices business because the area

includes large working machines; large population of people which will make the electronics

devices to used mostly as well as presence of large factories that requireselectronicsdevices to

operate.

The mostly business in Arusha seen this business to be opportunity to offer the better

profitability to the business, because the demands of customers is at large quantity which makes

the electronics device to sold out in a short intervals of time, the business aim to provide better

customer service in order to adequate customer management as well as to overcome the

competitive advantage in the market.

The business will be operated in the name of power progress electronics located at makao

mapya in Arusha city.

2.0 BACKGROUND AND PURPOSE

2.1 Vision

The vision of power progress electronics is to be a highly successful consulting company in

electric energy sector and to provide wide range of services in the field of power generation,

transmission and distribution electricity devices in the market with power quality.

2.2 Mission

The mission of power progress electronics is to deeply recognize the needs of our Clients who

are constantly searching for the latest technologies. The business continuously develops the

knowledge and expertise and applies them in helping Clients of the business in their activities.

With wide experience, the business also develops new, efficient tools that enable the Clients to

strengthen their attraction to the business business.

2.3 Unique of the business

The uniqueness of power progress electronics is that the business has a research on a solid

background to understand the specific challenges of the sustainable development of business

systems respecting economic and environmental constraints and also the business spreads in

different areas rather than Arusha.

 2.4 objectives of the business

 Adequate Customer Service

The primary business objective of power progress electronics are the production, transmission

and distribution of electricity devices to its customers.

 Profitability

The business also aims to generate profitability from Electric utilities.

 Provision of employment opportunities

 To maintain proper management of the business

 To provide products with highest quality.

2.5 SWOT ANALYSIS

2.5.1 Strengths

As one of the leading business in its industry, power progress electronics has numerous

strengths that help it to thrive in the market place. These strengths not only help it to

protect the market share in existing markets but also help in penetrating new markets.

Those strengths include;

 Reliable suppliers – It has a strong base of reliable supplier of electronic devices thus

enabling the business to overcome competition in the market.

 Strong Brand

 Superb Performance in New Markets

 Good Returns on Capital Expenditure

 Strong Free Cash Flow –

 High level of customer satisfaction

2.5.2 Weakness

Weakness is the areas where by power progress electronics can improve upon. Strategy is about

making choices and weakness is the areas where an organization can improve using SWOT

analysis and build on its competitive advantage and strategic positioning. The following are

some weakness which may face the business;

 Poor seeking Financial planning

 Not very good at product demand forecasting leading to higher rate of missed

opportunities compare to its competitors.

 The marketing of the products left a lot to be desired. Even though the product is a

success in terms of sale but its positioning and unique selling proposition is not clearly defined

which can lead to the attacks in this segment from the competitors.

2.5.3 Opportunities

The power progress electronics has the target to increase customers demand inside the area of

Arusha and outside Arusha in order to generate higher profitability to the business as well as

spreads the products outside the country of Tanzania.

2.5.4 Threats

The business has face some of challenges that make the activities of the business to run slowly

and also decrease the efficiency and effectiveness of the business products. The following are

some of those challenges;

 Price fluctuations

 Taxation
  Inflation

 Poor government policies

 Lacks of skilled labors

 Competition

3.0 THE ACTIVITIES OF THE BUSINESS

3.1 Location

The power progress electronics will be located at makao mapya in Arusha city because makao

mapya is most famous place and it support the business because it have large business cycle

because of large population of people and it can be accessed easily.

3.2 service to be offered

The power progress electronics aims to offer better devices to the business customers in Arusha

city and outside Arusha as well as outside the country of Tanzania. The products of power

progress electronics will be provided in a given period of time with best quality and in fixed

prices which will be affordable for everyone.

4.0 MARKET ANALYSIS

Due to the high demand of electricity devices Arusha is the popular place for starting the

business because it have environmental conditions that support the business as well as attracts

the customers to look for the products provided by the business

4.1 Target customers

Power progress electronics aimed to have all types of customers which has the demands of the

products provided, but also the business target customers from different areas rather that Arusha

which means the business attracts people from outside Arusha region.
 4.2 Competition analysis

Although the business faces some of competition from the wide range market of electricity

devices but the business provide the strategic plans that would help the business to overcome the

competition and become the best business of electronic devices in Arusha. Power progress

customer aim to set the affordable prices to its customers for the purpose of attracts more

customers and also to seek for the advice from different type of customers in order to forecast the

demands of the business customers. And also the feedback of customers complains will be

provide immediately in order to avoid poor customer management.

4.3 Marketing strategy

4.3.1 Advertising

Power progress electronics will advertise its products through online publication and also trough

seminars as well as normal publications.

Internet web site; this is the easiest way to promote the products and services offered by

the business, because large population of customers access the promotions of the business

through internet.

4.3.2 Sales

Proper selling strategy is important in every business. This means in all levels of management

every person in his or her position will train well for the purpose of maintaining good

relationship with customers and to provide better services.

4.3.3 Key succession factors

 Adequate setting of prices

 Adequate planning
  Proper operation management

 Good customer care

 Effectiveness

 Efficiency

5.0 FINANCIAL ANALYSIS

5.1 inputs and utilities

Power progress business will have a need of different assets in the operation of the business.

Those kind of asset is like building of operation of the business, warehouse, transportation cars,

stationeries and area for garage and packaging.

5.2 capital cost

The business will cost total amount of 15 million Tanzanian shillings. Funds will be obtained

according to the following distribution,

 60% from the owner of the business

 20% from the family members and another

 20% from bank.

The loan of the bank will be repaid after the business operates in one year with the interest rate

of 5%.
6.0 ORGANIZATIONAL STRUCTURES

6.1 Management

6.1.1 Ownership

The power progress business will be owned and managed by one member who supervise all

activities within the business. The owner of the business also will perform the responsibilities of

the business in a proper way of creativity in order to maintain the efficiency of the business.

6.1.2 Management structure

Because the business will provide employment opportunities there should be a structure from top

level to lower where by each level its contain different kind of responsibilities .

6.1.3 Roles and responsibilities of the management

 Management of financial transactions

 Promotions of goods and services

 Formation of decisions

 Selection of better course of action

 Hiring of new employees

 Market evaluation
 7.0 APPENDENCIES

7.1 organizational chart.

Director

Human Marketing Financing

recourse officer officer
officer

Office Driver
Store
cleaners
keeper
7.2 organizational table
Capital cost
NO PARTICULARS COST
.
1. Building for operation 3,500,000/=
2. Transportation cars 2,500,000/=
3. salaries 4,000,000/=
4. Maintenances cost 800,000/=
5. promotions 200,000/=
6. Spares(cars) 300,000/=
7. fuel 200,000/=
8. electricity 500,000/=
9. Delivery expenses 500,000/=
10. Taxation(on importation) 500,000/=
11. importation 1,000,000/=
12. Audit fees 800,000/=
13. Sundry factory expenses 200,000/=

TOTAL 15,000,000/=