Conclusion/ analysis

 The case study shows Unilever as a global company according to SOWT analysis after introducing
the path to growth strategy the company had really increased its sales and with introducing more
number of acquisitions and cutting down the cost of revenues. As the acquisitions like Slimfast, Ben
& jerry and best foods were rapidly growing their market across the world building a very strong
profile and providing customers attractive products and offers. Slim fast has 20%anual growth rate
with strong sales and distribution all over the world and also maintained good customer relation.
Where Ben & jerry was worlds giant ice cream products and yogurt maker with strong brand equity.
Bestfoods was US’s 10 largest food products company with a strong global position.

This SWOT analysis of Unilever highlights a number of internal and external strategic factors that
managers must include in strategy development. For example, the weaknesses of limited business
diversification and imitable nature of products are significant because they influence business
stability and performance. In this regard, a recommendation is to diversify Unilever’s business
through acquisition of related firms not in the consumer goods industry. Also, Unilever needs to
consider product innovation as an opportunity to boost business performance. It is recommended
that the company must use its strengths, such as economies of scale, for product innovation to
address competition and the threat of imitation.

Unilever has been in the business of consumer fulfillment for many decades and hence, it can tide
over the present gloomy conditions in the FMCG segment. Unilever should not take the threat from
the Asian FMCG majors lightly as they understand the continent better and at the same time are
mastering the intricacies of the global marketplace.