facebook gaming Best Practices Playbook for G First, create a Page: Visit Click Artist, Band or Public Figure Choose Gaming Video Creator from the dropdown Click Get Started Add a profile picture, cover photo, description to your Page ‘Once you've built your Gaming Video Creator page, visit to get your live stream software set up so you can start streaming, Use relevant tags to help your content show up for your desired audience. If you're playing a game on PC, mention the game and console in the title and add the game’s name to your stream’s tags. This way, youre more likely to show up to interested audiences. For the title, use the game’s name, keywords, and enticing language to draw the viewer in. Instead of saying, “Playing [game]!” say something like, “Making ladders look easy!” writing your stream’s caption, remember that readers remember the first line, so make the most of it. You can include other relevant info later in the post. Remind viewers that they can click Follow below your stream’s description. The Follow dropdown will give them the option to see your activity first, and they can also use this menu to turn on Notifications, which will alert them when you'r streaming lve You can also encourage your viewers to share your stream when it’ live, so their friends can join in on the fun,facebook gaming Content Schedule & Stream The most successful creators on Facebook post regularly. Plan when you're going to stream and make sure your viewers are aware of your streaming schedule. By adhering to a schedule, you build excitement and engagement with your viewers, because they know when to tune in. Add your schedule to the About section of your Page so your viewers have quick access to it. On Facebook, you can stream up to 4 hours at a time. To maximize viewership, make your stream a show people want to watch the whole way through. Whether you choose a mini-challenge or a theme, it will keep viewers more engaged than a freeform stream. Your stream will become a must-see event, and truly entertaining streams may even see viewers stay for a longer time—whether it's Live or VoD. Stars Stars are a way for your viewers to support you and the content you create. Your viewers can send you Stars once you've: © Met the requirements for monetization © Been accepted as a member of the Level Up program or as a Managed Creator © Set up your Stars payment info Viewers can purchase and send Stars to creators by clicking the Stars icon in chat. The number of Stars the viewer sends—along with any comment they add—will be displayed to you and the other viewers. You can view the Stars you've received and the latest comments from your stream in the Streamer Dashboard. Your Stars will be automatically paid to you via the bank account you've provided. You can update your payout information any time in your Streamer Dashboard. Increasing Engagement O Skip VOD intros The first 3 seconds of a video are too critical to leave to a repetitive intro. On Facebook, the News Feed autoplays videos as the viewer scrolls. Jump right into the game to draw in viewers, especially those who have notifications on for your live streams. © Mix up your interaction style While its great to interact with chat in a stream, you dont need to limit it to responding to questions. Instead, try telling a story of recent adventure in games or some challenges of what you will be trying to do and what they can look forward to in that stream. Chat can help guide the stream, too.facebook gaming Increasing Engagement, Cont. © Keep the excitement up Churn (viewers leaving a stream) happens most often between matches. Try to make the most of the time between rounds by discussing the last match, telling a story, or interacting with chat. Don't let your audience get bored Its ok to leave the stream on an exciting note—this may even encourage viewers to subscribe. Try to leave your audience wanting more. Let your viewers know when you'll be online again, so they can tune in to catch your next stream. You can even let them know how to subscribe and activate live notifications, so they wontt miss it. Set up chat-specific streams If you have a chatty audience, or if you just want to hang out with them, try setting up a stream specifically for gameplay-related chat. It gives you a new video format to try, and can be a great way to interact with your viewers. ‘Acknowledge positive feedback When a viewer sends you Stars, compliments your gameplay, or assists another viewer with gameplay questions, be sure to call it out on stream. A quick, “Hey, how ‘bout some Stars for that shot?” can help other viewers learn about how Stars work, illustrate how you receive feedback, and give viewers a way to interact with you and each other. It also builds a positive sense of community—which can make streaming a lot more fun for everyone. Build a healthy community No one wants to stay in a toxic community. Lead your stream with positivity and inspire your viewers to have fun. As a streamer, you can set up guidelines for your community and model what good behavior looks like. Your behavior as a streamer can directly impact your reach, so building a healthy environment for viewers benefits you, too. Report your concerns ‘As a Creator, you may sometimes encounter difficult situations like trolling, harassment, and other bad behavior. If someone is harassing you or your viewers, you can report them. Welll evaluate the situation and take appropriate action. You can also appoint a Community Manager to help keep chat a fun place for your viewers.