WK 1 & 2 - Introduction To E-Business PDF

MBA 7601 - Managing E-Business
Faculty of Management Studies

University of Delhi
September 9 & 16, 2020

JYOTI PRAKASH DAS
Teaching Experience: Visiting Faculty, FMS

Guest Lecturer, BIMTECH
Work Experience: Worked as a Business and IT

consultant for 30+ years. Attached
with organizations like PwC, IBM Global
Services, HCL Technologies
Education: B.Com with Accountacy Hons

University of Calcutta
MS– Business Finance
MBA - specialization in MIS
University of Dallas, Texas
Contact Details: email: jyotidas2004@gmail.com
Cell: +91 98719 21112
jyotidas2004@gmail.com
Self Introduction
 Name & Roll No
 Academic Background
 Work Experience
 Expectation from this course
Please mail in by end of day
Course Outline
 In today’s competitive environment, a management studies student needs to keep pace with
the technology developments and its impact on how business is conducted and success
measured.
 Since businesses today are more and more dependent on Information Technology the
managers of tomorrow must be fully aware and conversant with the how to leverage
technology to create a differentiator.
 Trading of merchandise over the internet, popularly known as E-Commerce, and its gradual
transition to running the entire enterprise using the internet, known as E-Business, has become
a game changer in the world of business and their role cannot be overemphasised.
 For the managers of tomorrow it has become imperative to understand not only the concept of
E-Commerce and E-Business but also to comprehend its complete framework and technologies.
 This course attempts to address the subject matter from these perspectives.
Course Outline
Objectives Pedagogy
This course is aimed at developing an • Lecture
understanding of emerging e-business • Class Discussions
paradigms, with special reference to
various issues and concerns imperative • Home assignments
to implementation of e-business • Mid-Term Examination
strategies.
• Course Examination
The course will focus on analysis of
factors responsible for successes and
failures of e-business initiatives.
Course Outline
Evaluation Component and Weightage
Evaluation Component Weightage
Weekly Assignments 25
Case Studies 15
Mid-Term Examination 15
Term-End Examination 50
Course Outline
Weekly Assignment
Each student will create a Learning Diary for the course. The student will note their
understanding of the topics discussed in class in the Learning Diary.
The document has to be in MS-Word format. The weekly note should be 2-3 pages in
length on a A4 size paper. It should be in a narrative format.
A total of 12 weekly notes need to be submitted. Each note will be graded on a scale of 2
marks. 1 additional mark for submitting all 12 weekly assignments
Weekly notes will have to be mailed by the end of day of class. Late submission will not be
accepted. Weekly notes will be graded only for those students who were present in the
class.
Weekly notes will not be graded

(a) if the content is copied from the reading materials distributed prior to the
class.
(b) If two or more student submit the same content
Course Outline
Case Studies
Three case studies will be assigned during the term.
The case studies will be individual assignment.
Case studies need to be mailed in by the end of day of assigned submission date
Course Outline
Mid-term Examination
• Open book examination tentatively in week 7/8 of the term
Semester Schedule
Week Topic Contents Dates

1&2 E-Business Overview Definition of E-Business,, Features of E-Business, Need for E- Sept 09 & 16
Business, Difference between E-Business and e-Commerce,
Interdisciplinary Nature of -Business, Emergence of E…., Enablers of E-
Business, E-Business Model, Building Blocks of E-Business Model, E-Business
Entity Model, E-Business Transaction Types, Unique Features of E-Business
3* Introduction to E-Business Impact of “E” on traditional business, E-Business Opportunities, Sept 23
Business Adoption of Digital Technologies, Drivers for E-Business
Adoption, E-Business risks and Barriers to Business Adoption,
Drivers of Consumer E-Business Adoption,
4* Marketplace Analysis for E- E-Business environment – Strategic agility, Online Marketplace Sept 30
Business analysis, Location of Trading in the Marketplace, Business Models
for e-Business, from Bricks and Mortar to Clicks and Mortar
5* E-Business Infrastructure E-Business Infrastructure Components, How does it Work, Internet Oct 07
Standards, Network Standards, Functions, Internet Governance,
managing E-Business Infrastructure, Deploying SaaS, Mobile
Commerce
6* E-Environment Social and Legal Factors, Environment and Green Issues Relating to Web- Oct 14
usage, Taxation, Economic and competitive Forces, E-Business and
Globalization, Political Factors, E-Government
CASE STUDY 1 SUBMISSION
Semester schedule
Week Topic Contents Dates

7* E-Business Strategy What is E-Business strategy, Strategic Analysis, Strategic Objectives, Oct 21
Strategy definition, Strategy Implementation, Aligning and Impacting e-
Business Strategy, Investment appraisal
MID TERM
8 * Supply Chain What is supply Chain Management, Focus on Value Chain, Options for Oct 28
Management Restructuring the Supply chain, Using E-Business for Restructuring the
Supply chain, E-SCM Implementation,
9* E-Procurement What is E-Procurement, Drivers of E-Procurement, Eliminating E- Nov 04

Procurement Costs, Barriers and Risks of E-Procurement Adoption,
Implementing E-procurement, B2B Marketplace
10* E-Marketing What is E-Marketing, E-Marketing Planning – Situation Analysis, Objective Nov 11
Setting, Strategy, Characteristics of Digital Media Communication, Online
Branding
11* E-CRM What is E-CRM, Online Buying Process, Conversion Marketing, Customer Nov 18
Acquisition Management, Marketing Communication, Social media and
social CRM strategy, Customer retention Management, Excelling in E-
Business Service Quality, Customer Retention management, Customer
Service Extension
CASE STUDY SUBMISSION 2
Semester schedule
Week Topic Contents Date

12* Organization change Challenges of e-Business transformation, Types of Changes in Business, Human Nov 25
resource requirement, Revisiting organization structures, Approaches to
Management
Managing Change, Focus on knowledge Management
13* Analysis and Design Analysis for E-Business, Process modelling, data modelling, User-centred sire Dec 02
design, Security Design for E-Business
14* E-business service Optimization of E-business services, Alternatives for Acquiring E-Business Dec 09
systems, Developing Web-based Contents and services, Testing, Changeover,
implementation and
Content Management and Maintenance, Web-Analytics,
Optimization CASE STUDY 3 SUBMISSION
TERM END EXAMINATION TBA
E-Business Overview
Class awareness of the subject
 What do you understand by the term E-Business and E-

Commerce
 How is E-Business different from E-Commerce
 Example of an E-Commerce site
 Example of an E-Business site
 What is the difference between a Portal and a Website
What is E-Business
What is E-Business
E-business is the conduct of business processes

on the internet.
These e-business processes include buying and

selling products, supplies and services; servicing
customers; processing payments; managing
production control; collaborating with business
partners; sharing information; running automated
employee services; recruiting; and more.
E-business can comprise a range of functions and

services, ranging from the development of
intranets and extranets to e-services, the
provision of services and tasks over the internet
What is E-Commerce
E-commerce is a system for the buying and selling of goods and services using the
Internet as the main means of exchange. In other words, it is a business that
electronically manages both the collections and payments .
E-commerce is often confused with e-business, although they have nothing to

do with one another.
E-commerce only refers to the goods and services transaction between a seller
and a consumer, whereas e-business refers to the complete process necessary
to manage an online business.
Difference between E-Business and E-Commerce
It is the same difference as between

business and
commerce: Commerce is
a business but business is not
only commerce. E-
business (electronic business) is
the conduct of business processes
on the Internet.
The moment that an exchange of

value occurs e-business becomes
e-commerce. E-commerce is the
revenue generator for businesses
that choose to use the Internet to sell
their goods and services.
Some people use the terms "e-business" and "e-commerce" interchangeably, but they're not
synonymous. E-commerce refers to buying and selling online, while e-business encompasses all
business conducted online. E-commerce can be viewed as a subset of e-business
Difference between a website and a Web Portal
What is a Website?
A website refers to a location on the internet and a

collection of webpages, images, videos which are
addressed relative to a common Uniform Resource
Location (URL). It’s nothing but a domain name
hosted on a server which is accessible via a
network called internet or private local area
network. Owning a website becomes an essential
part for any businesses and company with no web
presence is just running the risk of losing the
business opportunities.
What is a Web Portal?

Web portal refers to a website or service that offers
broad array of resources and services such as email,
forums, search engines and online shopping malls.
It’s an organized gateway that helps to configure the
access to information found on the internet. Web
portal applications offers consistent look and feel
with access control &procedures for multiple
applications and databases. Some of the web portals
are AOL, i Google, Yahoo and even more.
Scope of Electronic Business
• E-Business
E-Commerce
Business
Internet Mobile
Commerce Commerce
What is Commerce
What is E-Commerce
 Formulating commercial transactions at a site remote from the

trading partner and then using electronic communications to
execute the transaction.
E-Commerce Definition (Contd…)
E-Business Definition
Difference between E-Commerce and E-Business (Contd…)
 The terms e-business and e-commerce are often used interchangeably. When electronic
medium is used in all the day-to-day activities, then it may be termed as e-business. When
a commercial transaction takes place over electronic network, then it is termed as e-
commerce.
 E-business is a very broad concept that involves a business organization to use electronic
medium to carry out all specialized or overall business activities. In e-business, information
and computing technologies are used to enhance one’s business. It includes any process that
a business organization conducts over electronic and computer enabled network.
 E-business may include functions like recruiting, training employees and sharing any
internal information to enhance business process. In e-commerce, information and
computing technologies are used in inter business and intra-business transactions and in
business to consumer transactions.
Difference between E-Commerce and E-Business (Contd…)
 Some experts consider when business is completely carried on through an electronic

medium, it may be referred to as e-business. E-business does not have physical
presence in a market. When a business organization physically owns an office and
along with its physical presence carries out a business transaction over internet, it
may be referred as e-commerce.
 Amazon (Amazon.com) and ebay (ebay.com) are considered to be the world’s two
biggest e-business units. When Nalli Stores along with its physical presence sells
textiles through its web site (nalli.com), then it may be referred as e-commerce.
What is Internet commerce
 Broad term covering all commercial activity on the internet, including

auctioning, placing orders, making payments, transferring funds, and
collaborating with trading partners.
 Internet commerce is not a synonym for electronic commerce (e-commerce)
 A couple of years ago many viewed electronic commerce as simply trading

using online networks and EDI (Electronic Data Interchange). ... Internet
Commerce is the use of the Internet for all phases of creating and completing
business transactions
What is Mobile commerce
 M-commerce (mobile commerce) is the buying and selling of goods and services
through wireless handheld devices such as cellular telephone and personal digital
assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to
access the Internet without needing to find a place to plug in.
 As content delivery over wireless devices becomes faster, more secure, and scalable,
there is wide speculation that m-commerce will surpass wireline e-commerce as the
method of choice for digital commerce transactions.
Emergence of E- ..............................
Emergence of E- ..............................
Emergence of E- ..............................
Emergence of E- ..............................
Class discussion
Is e-business a technology initiative
Interdisciplinary Nature of Electronic Business
Main disciplines involved in E-Business
 Computer Science
 Marketing
 Consumer Behaviour
 Finance
 Economics
 Management Information Systems
 Accounting & Auditing
 Management
 Legal issues
Enablers for E-Business
Class Discussion
What is a Business Model
What is the function of a business model
Before you start any business you should take in consideration to a few
pointers to kick start your business properly and make it a successful
one
What is a Business model
A business model identifies

 WHO - market segment that is being
served
 WHAT - service that is being
provided
 HOW - means by which the service
is produced
 VALUE – how the firm plans to make
money over the longer term
• A firm’s business model also describes how the organization is
positioned in the industry value chain
Key Elements of Business Model
• Value Proposition
Define how a company’s product or service fufills the need of customers.
• Market Opportunity
Refers to a company’s intended market space and the overall potential financial opportunities available to
the firm in that market space
• Competitive Environment
Refers to the other competition selling similar products and operating in the same market space
• Competitive Advantage
Achieved when a firm can produce a superior product and/or bring a product to market, at a lower price
than most, or all, of their competitors.
• Market Strategy
Plan that details how a company intends to enter a new market and attract strategy
• Revenue Model
Define how the firm will earn revenue generates profits and produce a superior return on invested
capital
• Organizational Development
Describes how the company will organize the work that needs to be accomplished
• Management Team
Employees of the company responsible for making the business model work
Functions of a Business Model
Building Blocks for Business Modelling
Emotional Value Performance
Key Building Blocks
Rational Value Performance
The Business Model Canvas
Class discussion:
In which order should we proceed in creating the Business Model
Give a logical explanation supporting your choice
The Business Model Canvas
What is a E-Business model
An E-business model is the approach a company takes to become a

profitable business leveraging the Web technologies
 It outlines the benefits to be provided to the

customer
 It defines the revenue stream to the provider
 It provides the inputs to create the architecture to

deliver the benefits
........ Simply put, it determines how an

organization will generate business and make
money leveraging the Internet technology
Ecosystem forEco-system
E-Business E-Business
The E-Business ecosystem is The E-Business ecosystem

composed of a series of includes the core E-Business
enterprises and companies, suppliers,
organizations closely customers, financial
related beyond the institutions, certification
geographical boundaries, bodies, payment
takes Internet for a institutions, logistics
competition and companies, insurance
communication platform, companies,
completes complementary telecommunications service
and resource sharing providers, software
through virtual, alliances providers, Internet
and other forms, technology providers,
exchanging funding, capital government departments,
and information relying on industry associations,
their core competencies Internet marketing services,
and strengths in order to technology outsourcing
achieve added value. business, e-commerce
consulting service providers
Building Blocks for E-Biz Business Model
XX
Building blocks of an E-Biz Business Model
Value Proposition Competitive Scope of Offering Unique Resource Revenue & Growth
Strategy System Model
Customer Target Value Generic Customer Product or Resource Logistic & Revenue Financial
Benefit Segment Chain Strategy Decision Service & Delivery Model Growth
Positioning Process Contents Capabilities Model
Core Market Value Creating Pre purchase Core product Specifying I ntegration Product / Growth
product / attractiven chain competitive / services the service sales strategy
services ess system or advantage resource
network needed
Supplement Intensity Business Sustaining Point of Supplement Accessing E-Business Growth

ary product of eco- competitive purchase ary product the quality related model
/ services competiti system advantage / services of revenue
on resources
Post Core delivery Pricing

purchase process
Purchasing
process
Key Considerations for creating an E-Business Model
Creating a E-Business Model
E-Business
E-Business
Transaction
Entities
Type
What is an E-Business Entity Model
 E-Business Entity model describes the set of business entities involved and the
transactional relationships among them.
 The model also describes

 type of transaction undertaken
 sources of revenue
 potential benefits accruing to the involved business participants.
E-business models based on the relationship of Entities
E-Business has been primarily classified into four categories based

upon the Entities (transaction parties) involved in a transaction
Business Consumer
B2B
Business
B2C
Cisco, GEIS Mustafa, FabMart
IndiaMart IndiaTimes.com
Consumer
C2B C2C
PriceLine.com BaaZee.com
Relation Between B2B and B2C Model
The relation between B2B and B2C models is shown in following figure.
 B2B covers business transactions along the various interactions existing

in the value chain from producers of raw materials to retailers.
 B2C reflects only the interactions between a consumer and a retailer.
Raw material Manufacturer Distributor Retailer Consumer

producer
B2B B2C
Business-to-Business (B2B) Entity Model
 Definition
Business-to-Business (B2B) is that model of e-business where a company

conducts its trading and other commercial activity through the Internet and
customer is another business itself. I.e., B2B facilitates inter-organizational
interaction and transaction.
The B2B entity model can be classified into three transaction type
 Supplier-Centric,
 Buyer-Centric,
 Intermediary- Centric.
Business-to-Consumer (B2C) Entity Model
 Definition
Business-to-Consumer (B2C) is a model where a business organization
undertakes commercial transaction directly with individual consumers. It is
also called E-Retail or E-Tail because it is actually retail sales over the
Internet. The selling businesses offer a set of merchandise at given prices,
discounts, and shipping and delivery options.
 Examples
Dell Computers (//www. dell.com), Mustafa (www.Mustafa.com), Amazon
(www.amazon.com), Fabmart (www.fabmart.com)
Business-to-Consumer (B2C) Entity Model (Contd….)
 Variation of B2C Model
 Virtual Merchants
In this model E-tailers offer traditional or Web-specific products or services only over the Internet.
Examples of virtual merchants include amazon.com (books, electronics, toys, and music).
 High Value Content

In this for a model high value content is provided to consumers subscription fee. Examples- Wall
Street Journal (financial news and articles)
 Virtual Malls
Websites that host many online merchants. Virtual malls typically charge setup, listing, or transaction
fees to online merchants, and may include transaction handling services and marketing options.
Example: excite.com.
 Catalogue Merchants
Successful traditional mail-order business who supplement with an online shopping site, or move
completely to Web-based ordering. Examples include avon.com (cosmetics and fragrances
Consumer -to- Business (C2B) Entity Model
 Definition
 Transaction, originated by the customer with a set of requirement

specifications and specific price for a commodity, service, or item.
 Responsibility of the business entity to match the requirements of the
consumers to the best possible extent.
 Consumer-to-Business (C2B) enables a consumer to determine the price
of a product and/or service offered by a company.
 Examples
 www.Priceline.com,
 www. ReverseAuction.com
Consumer -to- Consumer (C2C) Entity Model
 Definition
Provides the opportunity for trading of products and/or services amongst

consumers who are connected through the Internet
 Examples
 ebay.com,
 InfoRocket.com,
 TraderOnline.com
 Advantages of C2C:  Disadvantages of C2C

 Broader market  No quality control
 Eliminates intermediary  No payment guarantee
 Constantly changing and  Hard to pay for using checks,
updating ATM, cards, etc but future this is
likely to change.
B2B2C & C2B2C Entity Models
 Business-to-Business-to-Consumer
Describes transactions in which a business sells a service or product to a

consumer using another business as an intermediary.
 Example
Maytag.com allows consumers to choose the features they want in
durable goods. These are then shipped to the retailers, which also
function as services centers and return centers( if the durable goods
prove to be not so durable).
 Consumer-to-Business-to-Consumer
Describes transactions in which a consumer sells a service or product to
another consumer using a business as an intermediary.
Education institutions-to-Students (E2S) Entity
Model
 Description
E2S model envisages an educational institute providing learning experience

to students through the web site. A student have to register for online
education program at these sites.
 Benefits
 Potential for mass education programs

 Overcoming problems related to geographical boundaries and of students
in commuting to their learning places.
 Students from far off places can attend “on-line" class and can access
online tutorials and even appear for online examinations.
 Experts in respective fields, spread across a wide geographical region can
come together at the E2S site to share their knowledge and experience
with the students.
Business-to-Employee (B2E) Entity Model
 Focus of business is the employee,

rather than the consumer or other
businesses
 Business uses an intra-business
network to provide services to their
employees.
 For an employee, searching for a
particular type of information from the
vast information base of the company
is a time consuming task
 (B2E) application offers employees a
highly customized corporate
information.
 The term "B2E" is frequently used to
refer to the B2E portal which is a
customized home page for everyone
within an organization.
Business-to-Employee (B2E) Entity Model (Contd…)
 B2E portal is sometimes considered to be synonymous with an intranet, but it

differs in its focus.
 The intranet's focus is the organization; the B2E portal focus is the individual.
 The B2E portal is designed to include not only everything that an employee
might hope to find on an intranet (such as a corporate information) but also any
personal information and links that the employee might want (such as stocks
information or even games).
 B2E encompasses everything that businesses do to attract and retain well-
qualified staff in a competitive market.
What is E-Government?
E-Government used to refer to the use of information and communication

technology to provide and improve government services, transactions and
interactions with citizens, businesses, and other arms of government.
 Classification-
E-Government Entities can be grouped as
 Government-to-Citizen (G2C)
 Government -to-Business(G2B)
 Government-to-Government (G2G)
 Government-to-Employees (G2E)
What is E-Government?
45
E-Government Scope
What is the difference between E-Government and E- Governance
 Definition of E-Government
 E-Government may be defined as the integration of information and

communication technology, in public administration, i.e. to various
government processes, operations, and structures with the purpose of
enhancing transparency, efficiency, accountability and citizen
participation. It facilitates:
 Greater level of efficiency and effectiveness in government activities

and process
 Enhances quality of public services
 Simplifies administrative processes
 Improves access to information
 Increases communication between various government agencies.
 Strengthen support to public policy
 Enables seamless government
E-Government & E-Governance (Contd…..)
 Definition of E-Governance
 E-Governance is a broader topic that deals with the whole spectrum of

the relationship and networks within government regarding the usage
and application of ICT. It refers to the development and enforcement of
the policies, laws and regulations necessary to support the functioning
of govermental units, while E-Government refers to the use of
information technologies by government agencies
 E-governance is a tool, that makes available various government services

to citizens in a convenient way, such as
 Better provision of government services
 Improved interaction with different groups
 Citizen empowerment through access to information
 Efficient government management
Comparison between E-Government & E-Governance
BASIS FOR COMPARISON E-GOVERNMENT E-GOVERNANCE

Meaning The application of ICT, with the e-Governance refers to the use of
aim of supporting government ICT in enhancing the range and
operations, aware citizens and quality of information and
deliver services is called as e- services delivered to the public,
Government. in an effective manner.
What it it? System Functionality
Communication Protocol One way communication protocol Two way communication protocol
E-Business models based on the transaction types
 Businesses evolved over the Internet were content centric in the early days,
the later period saw the emergence of transaction-focused sites
 Business models that have emerged on the Internet broadly fall in to one of
the two categories.
 Set of business models based on the activities that occur in the

real world and have been transplanted on the Internet.
 Set of models that naturally involves the Internet environment
or evolves from the environment itself.
E-Business transaction models
 The two-way taxonomy content versus transaction and native versus transplanted
classifies the business models in to four categories:
 Native Content based Models
 Transplanted Content based Models
 Native Transaction based Models
 Transplanted Transaction based Models
Parameters for classifying E-Business Transaction
Models
There are different approaches that are being used for E-Business initiatives. These can
be classified on the basis of different parameters such as
 Content centric
 Transaction centric
Then on the basis of relationship of transaction parties involved whether their business
 Naturally involves the Internet (Native)
 Transplanted on the Internet from real world
Native Transplant
Content Transaction
Native Content based Models
 Native content-based models emerged due to the efforts of many amateurs who
set up informational web sites expecting no financial returns.
 A whole lot of software programs and utilities have been available for download
free of cost to user from many sites.
 Based on the nature of content the various models that have appeared include:
Transplanted Content based Models
 With growing acceptability and audience on the Internet, many

traditional businesses saw an opportunity to generate revenues
on the Internet landscape
 The traditional content providers – (e.g., providers of journals,
research databases, directories) and advertisers - have moved
their content to the Internet.
Native Transaction based Models
 Native Transaction model is native to the Internet and either is born out of
necessity on the Internet or is suited for it.
 Includes
 Digital product merchandising
 Internet access provision
 Providing software and services for creating and maintaining web
sites
 Providing a new kind of intermediary that aggregates and presents
the information to meet the users
Transplanted Transaction based Models
Storeowners, catalog-based sellers, manufacturers and brokers of

financial services, insurance agents, travel services agents
adapted the traditional business model to increase their reach and
reduce the friction.
Taxonomy
Transaction types withinof
theBusiness
models Models
 Digital Products Merchant

 Internet Access Provision
 Information Content
Native
 Web Hosting & Internet

 Freeware
Services
 Information Exchange
 Metered Service
 Meta-mediary
Transplanted
 Subscription
 Electronic Store
 Advertisement
 Brokerage
 Info-mediary
 Manufacturing
 Affiliate
Content Transactions
Unique features of E-Business

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MBA 7601 - Managing E-Business

Faculty of Management Studies

September 9 & 16, 2020

Teaching Experience: Visiting Faculty, FMS

Work Experience: Worked as a Business and IT

Education: B.Com with Accountacy Hons

 Name & Roll No

 Expectation from this course

Please mail in by end of day

Evaluation Component and Weightage

Evaluation Component Weightage

Weekly notes will not be graded

Three case studies will be assigned during the term.

The case studies will be individual assignment.

Week Topic Contents Dates

Week Topic Contents Dates

9* E-Procurement What is E-Procurement, Drivers of E-Procurement, Eliminating E- Nov 04

Week Topic Contents Date

TERM END EXAMINATION TBA

 What do you understand by the term E-Business and E-

 How is E-Business different from E-Commerce

 Example of an E-Commerce site

 Example of an E-Business site

 What is the difference between a Portal and a Website

E-business is the conduct of business processes

These e-business processes include buying and

E-business can comprise a range of functions and

E-commerce is often confused with e-business, although they have nothing to

It is the same difference as between

The moment that an exchange of

A website refers to a location on the internet and a

What is a Web Portal?

 Formulating commercial transactions at a site remote from the

 Some experts consider when business is completely carried on through an electronic

 Broad term covering all commercial activity on the internet, including

 Internet commerce is not a synonym for electronic commerce (e-commerce)

 A couple of years ago many viewed electronic commerce as simply trading

Is e-business a technology initiative

Main disciplines involved in E-Business

 Management Information Systems

 Accounting & Auditing

What is a Business Model

What is the function of a business model

A business model identifies

Emotional Value Performance

Key Building Blocks

Rational Value Performance

An E-business model is the approach a company takes to become a

 It outlines the benefits to be provided to the

 It defines the revenue stream to the provider

 It provides the inputs to create the architecture to

........ Simply put, it determines how an

The E-Business ecosystem is The E-Business ecosystem

Supplement Intensity Business Sustaining Point of Supplement Accessing E-Business Growth

Post Core delivery Pricing

 The model also describes

E-Business has been primarily classified into four categories based

 B2B covers business transactions along the various interactions existing

Raw material Manufacturer Distributor Retailer Consumer

Business-to-Business (B2B) is that model of e-business where a company

 Variation of B2C Model

 High Value Content

 Transaction, originated by the customer with a set of requirement