Professional Documents
Culture Documents
Report On
‘Reliance Insurance Limited’
Submitted to:
Md. Omar Faruk Bhuiyan
Lecturer
Notre Dame University Bangladesh
Submitted by:
Name ID No.
Paul Mridul Gomes 171010011
Ayon Theotonius Gomes 171010015
Ronald Halder 171010021
Upal Frank Gomes 171010022
Sumic Maclean Gomes 171010030
Table of content
1 Introduction
3 Company Overview
5 Finding
6 Conclusion
Upal Frank Gomes
Introduction:
Insurance is a system of spreading the risk of one to the shoulders of many. It is a contract
whereby the insurers, on receipt of a consideration known as premium, agree to indemnify the
insured against losses arising out of certain specified unforeseen contingencies or perils insured
against. The growth of insurance industry in Bangladesh has made an average progress in 2007.
Per capita spending on insurance is still a lot less than $3 while insurance penetration,
measured on premium as a percentage of GROSS DOMESTIC PRODUCT, also below 1%.
Company overview:
Reliance started as a First Generation Private Sector Non-Life Insurance Company in Bangladesh
in 1988 with a promise to be a flexible and responsible entity to serve clients, has now flourish
manifold to enter its 30th year of excellence. Reliance Insurance Limited is now one of the
nation’s major forces in insurance sector, that transacts all classes of non-life insurance
business in Bangladesh. With a diversified portfolio of products & services, esteemed group of
sponsors, optimum customer service & prudent management, Reliance Insurance Limited offers
pragmatic solution to all the insurance needs that makes positive contribution to the sustained
growth of the nation.
A leading first generation private sector Non-Life Insurance Company in Bangladesh, Reliance
Insurance Limited (RIL) was incorporated in 1988 as a Public Limited Company under the
Companies Act, 1913 (Present 1994) and subsequently was listed with Dhaka and Chittagong
Stock Exchanges in 1995. Reliance transacts all classes of non-life insurance business in
Bangladesh and its turnover was in excess of BDT 2,572.67 million, being total gross premium
underwritten in 2017. The Company carries its insurance activities through Head Office along
with 32 (thirty-two) branches spread across the whole country. RIL received “AAA (Triple A)”
Surveillance Rating (Stable outlook) from CRISL based on its sound financial performance and
claim paying ability
AWARDS AND ACCOLADES
OVERSEAS MEDICLAIM:
MISCELLANEOUS INSURANCE:
Burglary
Money Insurance (for Banks)
Cash in Safe
Cash in Transit
Cash on Counter
Cash in Premises
Fidelity Guarantee
All Risks Product Liability
Public Liability
Directors & Officers
Liability Insurance
Workmen’s Compensation
Employer’s Liability
Marine Terminal Operators Liability (MTOL)
Comprehensive General Liability
Bankers Blanket Bond
Insurance Hotel Owner’s All Risks (HOAR)
Personal Accident Insurance
People’s Personal Accident
Aviation Insurance-Aircraft Hull
Liability and Related Risks
Export Credit Insurance
ENGINEERING INSURANCE:
MOTOR INSURANCE:
Marine Cargo
Marine Hull
Builders Risks Insurance
MARINE INSURANCE:
Marine Cargo
Marine Hull Builders
Risks Insurance
Ronald Halder
Finding:
The insurance industry of Bangladesh has witnessed a steady growth and attracted a lot of
interest in recent years. Even then, the industry is ripe with problems. This study is a reflection
of the severity and likelihood of the problems and prospects of the insurance industry from the
viewpoint of the insurance companies themselves. The study revealed that low qualification of
the agents to be the most pressing human resource management problem while the lack of
technical employees stood as the most important operational problem. Customers’ lack of
understanding of insurance terms and policies and unhealthy competition came out to be the
most severe marketing and ethical problems respectively. Only human resource management
problems were found to vary in their degree of severity among life and general insurance
companies; these problems proved to be more critical for the life insurance companies,
especially the state-owned ones. State-owned life insurance company is also the greatest
sufferer of marketing, operational and ethical problems among all categories of life insurance
companies. With economic expansion of the country the potential for this industry is quite high.
With higher income and literacy rate, people are expected to recognize the benefits of
insurance in life business and thus raising the demand of insurance services. Higher demand for
insurance, merger of the insurance companies and higher underwriting capacity of the
insurance companies were judged to be the most likely prospects. Furthermore, there is a high
likelihood in the growth of fire and marine insurance, and micro-insurance services. In order to
stimulate the demand, effective marketing initiatives with ethical competition needs to be
undertaken. In addition to that recruitment of more qualified employees at management level,
proper training and orientation of the agents/employees, development of information
technology, service diversification within the industry, fully functioning regulatory system, etc.,
are essential.
Conclusion:
The insurance companies of Bangladesh should practice marketing through the use of
promotional tools such as advertising, sales promotion, public relation and publicity, personal
selling and direct marketing. In order to create the growth of insurance business in our country,
insurance companies should expand their target market by providing responsive services and
establish efficient departments to perform such task. Government must minimize the
restrictions on premium so that insurance companies can fix their premium according to their
demand. This will increase the profitability of the insurance companies.