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I. Description of your Concept

The travel agent industry has been quite varied, and has changed

considerably over the years. It’s very interesting to see how travel agencies

have evolved over the years - with the very first modern travel agency

appearing in the 19th century. This may seem to be a long time ago, but it

actually isn’t. Most people forget the travel agent industry is still relatively

new and modern, despite starting back in the 1900’s.

Since transportation become more accessible to the public that really

helped boost travelling. Of course, for the most part in the beginning, travel

agents were largely used by middle and upper class consumers who did

have a lot of money to spend on vacations. Most of the lower class families

couldn’t afford to travel through a travel agent.

Once this happened, most travel agents were catering for working class

families, and as time passes by travel agency has been in demand in all

type of consumers even students and low class family can travel without

worrying to much because travel agency provides affordable but good

quality holidays. Since this Pandemic Traveling has changed a lot. We

cannot easily go and travel other places that is why this Travel Agency will

be focusing based on Local Tours and Insight here in the South Province

Area via Land Tour Arrangements. It focusses on their local communities

and helps the local to promote their own tourism support of local guides,

they offer an authentic insight into the culture of the destination and at the

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

same time try to give a better understanding of local traditions and manners.

Therefore, they encourage the collaboration with regional communities and

visit local families, markets and social projects to gain a better

understanding of South Province Area cultures. Providing the best

experience and best travels for each and every Clients. It also gives

customize tours for the client and giving what they need from standard up

to a luxurious one. This might help to collaborate with the clients and give

them the best experience upon their travels. Travelling with the clients is

also one of the edge of this agency to provide much better service and

experience what they are experiencing by this not only the physical and also

the emotional satisfaction for the client. This will be a big challenge to start

up during this session since we are all in the midst of Pandemic but by

starting on Local Tours we can grow and rise up again for everyone’s safety

and protection together as one.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

II. Company Profile

A. Business Name

The complexity of choosing the business name is important since it is the

face of your business it should be more attractive and eye catchy for your

target market. The company name is simply based on the owners first name

which is relatively more simple and it can easily remember.

B. History / Company Background

It began with a dream and a passion for travel. Since I was a child I always

love to travel and wonder the wanders of our mother nature. Combining a

knowledge and love of the Philippines, REN Travel and Tours is a full-

service travel agency dedicated in providing totally reliable and practical

tour and travel solutions as it offers most competitive rates in the market.

It travels extensively around The South Province Area, experiencing the

province’s history, beautiful scenery and the culture of its people. REN

Travel and Tours is a business opportunity built on a passion to pass

on their experiences of this amazing towns around the south province to

other near provinces.

Thus, we expertly handle local travel, we do still accept international travel

services; including airline reservations, special and customized tours from

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

simple to unique destinations for business or pleasure trips, hotel

accommodations as well as car rentals.

Knowledgeable, “hands-on” and customer-focused, their high service

standards, flexibility, determination and well-trained English-speaking team

ensure that their comprehensive tours from their reliable and well-known

organization are enjoyed by all ages and nationalities.

REN Travel and Tours are one team and provide unified conditions and

standards, with competence and professionalism.

C. Proposed Location

The Location of this Business is in Sariaya, Quezon Province wherein it is

the hometown of the owner. Sariaya is a municipality in the Second District

of Quezon province, located 120 kilometers south of the National Capital

Region where the country's capital of Manila is situated. It is the third town

of Quezon province that can be reached via the South Luzon Expressway

and the Maharlika Highway, and is approximately 12 kilometers northwest

from the highly urbanized city of Lucena. It is bordered by Tayabas City on

north-east side, the city of Lucena on its southeast, the municipality of

Candelaria on its west, and the town of San Juan in Batangas on its south-

west. Mount Banahaw flanks it on the north and Tayabas Bay on the south

side, and as such has the geographical distinction of being "The only Mount

Banahaw town in Laguna and Quezon provinces with a sea coast.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

Sariaya has a total land area of 24,530 hectares, composed of 43

barangays. Six of them are urban located at the Poblacion, while one is

classified as sub-urban and six are coastal barangays where most of the

more popular beach resorts in Quezon. The beach resorts with their gently

sloping coastlines cater to the vast number of tourists coming from Metro

Manila and nearby CALABARZON provinces who look for more affordable

options other than Boracay and Puerto Galera during the hot summer

months.

Sariaya is the unofficial heritage town of Quezon, with its very rich history

and local heritage endowments, summed up by its four town site transfers

from the shoreline of Tayabas Bay to its present geographical location

between Mount Banahaw and Tayabas Bay during its first 161 years of

existence from 1582 to 1743. The heyday of the coconut industry in the

early 1900s resulted in the proliferation of lovely and awe inspiring ancestral

houses, some of which were designed by well-known Filipino and Spanish

architects. Three of them, the Don Catalino Rodriguez, the Gov. Natalio

Enriquez and the Gala - Rodriguez mansions have been declared by the

National Historical Institute (now the National Historical Commission of the

Philippines or the NHCP as heritage houses, the only three heritage houses

so recognized in the whole of Quezon province. These architectural

endowments gave rise to the very popular local heritage tours conducted

by knowledgeable curators who likewise include the 1748 St. Francis of

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

Assisi parish church, the 1924 tow park and the 1931 Art Deco Municipio

as attractions for visiting tourists.

Sariaya is likewise a popular destination for its local cuisine and pasalubong

endowments, most especially during the traditional May time religious

homage to San Isidro Labrador, the Spanish patron saint of farmers, now

known as the Agawan Festival at the Department of Tourism.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

D. Logo / Tagline

The Logo is made up of Colorful graphics that signifies the Happiness and

Joyous Adventure Ride with REN Travel and Tours. The passport and clock

means the essentiality of time in each travels.

REN Travel and Tours has its tagline “taREN na!!!” to encourage the

travelers to join the Amazing and Wonderful travels. It is based on the word

of Filipino “TARA NA!” every time they want to go somewhere or they are

calling out for their friends. Simple yet it will be more memorable for

everyone.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

E. Unique Selling Proposition

Pilipinas! CALABARZON naman! Kaya ano pang hinihintay nyo taREN na!!! This

is a simple way to promote the locals in the South Province Area where they can

find affordable yet memorable and fun travel in CALABARZON. Featuring all the

local spots, heritage, history and culture that is uniquely different in each town.

Lastly, “Nag-enjoy kana nakatulong ka pa!”

F. Vision / Mission /Goals /Core Values

Vision

“To be leading Travel Agency in the travel industry providing a sustainable

tourism, unique, efficient and effective services to our customers.”

Mission

We aim to create unique experiences, ensure satisfaction and safety for our

customers, with the local communities and the staff REN Travel and Tours,

by providing excellent service and fulfilling the dreams of our guest with the

necessary creativity. We develop our activities with commitment to the

responsibility for our society and collaborators as well as respect for the

environment and consistent and long-term relationships with our clients and

suppliers. To promote and facilitate sustainable growth of the tourism sector

in South Province Area.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

Goals

Our goal is to provide learnings and love for our own Culture. Harmonious

relationship and open communication with all our customers and partners.

Adaptation to the latest information technology systems, work procedures

and environmental issues. Implementation of effective training and

development methods.

Core Values

Honesty: Honesty is the key to fulfilling our commitments and granting

them the necessary importance. Working for legitimacy, preventing every

type of corruption and being transparent are only a few of the taken

measures to become a sustainable company over time.

Respect: One of the most important premises about respect is, that in order

to be respected, it is necessary to know and to learn to respect others, to

understand them and to value their interests and needs. In this sense,

respect has to be mutual and result from reciprocal sympathy.

Commitment: Commitment provokes the reason and the human being to

endeavor and to overcome every obstacle that is put in their way, in order

to achieve their plans.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

Client-Orientation: A client-oriented service is a service of quality, which

aims to know and understand the clients’ needs and offers a personalized

arrangement. This involves collaboration, productivity and professionalism

in each of our facets, in order to generate value for the client. We always

aspire to surprise our passengers with our expertise, to exceed their

expectations and to cultivate their loyalty.

Social and environmental responsibility: Part of the success of our company

has to be the integration of social and environmental aspects. We all have

to obtain habits that are sustainability-oriented and support the common

good. In addition to that we have to be conscious of the consequences of

our activities and their effects on our interest groups.

I. Products and Services

A. Bookings of accommodations, theatres, and at various sites.

B. Tourists’ experience by visiting a destination, eating at a

restaurant, or performing an activity.

C. Tourists’ memory which is created by storing the details of events

and experience on the tour. The high degree of satisfaction or

dissatisfaction is often stored as a long term memory.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

D. Transportation of tourists and their luggage from one place to

another.

OTHERS:

Passport Processing

Following the guidelines set by the Department of Foreign Affairs (DFA), we

may assist you with the collation of required documents needed to secure

a legitimate Philippine passport.

Visa assistance

We assist travelers applying for visas in countries such as USA and

Canada. We also provide visa assistance to continents such as Europe and

Asia. REN Travel and Tours has experienced professionals dedicated in

helping you with these documents for a more convenient undertaking.

Domestic and International Ticketing

REN Travel and Tours is a Travel agency specializing in hassle free

ticketing system for domestic and international destinations. We help clients

to have an organized ticketing process.

Handling of conventions, seminars, company/school outings,

educational tours domestic only.

Regardless of number, we can assure your organization of a worthy,

satisfying and fulfilling vacation. Choose among our listed South Province

vacation packages, and we’ll help you get there.

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

We custom design team building activities for corporate clients and

multinational companies

Be productive as you travel around the Philippines. Let your employees,

potential clients and clients see and enjoy the beauty of nature. Our exciting

packages promise nothing but satisfaction.

Accommodation

REN Travel and Tours takes pride in giving the customers a choice of their

specific accommodation needs, no matter where – regionally, nationally,

and internationally. Certain corporate discounts are available, with preferred

accommodation establishments.

Emergency Services

REN Travel and Tours provides a 24 hour, 7 days a week emergency

service to all customers.

Sample Itinerary:

REN Travel and Tours incorporate sample promotional video.

https://www.facebook.com/108321947550193/videos/946660315822027

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM
MODULE 1

Renaliz M. Gonzales
Master of Business Management – Hotel and Restaurant Management
Advance Sales and Strategic Hospitality Marketing with TQM