DATA COLLECTION AND DATA RESOURCES

METHOD OF DATA COLLECTION

PRIMARY SECONDARY

The study is based on primary data as well as secondary data is involved in it. The researcher has
conducted a survey and primary data is collected with the help of structured questionnaire filled
by the researcher during personal interview with the respondents

Research Instrument:

Structured questionnaire contained close-ended questions and a few open-ended questions, is

used as a tool for collection of data. Also there are some secondary data collected by company
website, wholesailers, threw company’s internal departments.

Analysis Patterns:

In order to analyze the collected data the researcher has used the techniques of Percentage and
Ratio analysis with the major drugs of the company which have a competitive market share..