WINTER 2019/20

HYUNDAI 45
NISSAN IMK
VOLKSWAGEN ID.3
KARMA SC1 & SC2
LAND ROVER DEFENDER
SEATING FOCUS
COLOUR & TRIM TRENDS
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 WINTER 2019/20

WELCOME CONTENTS
This issue features a new trend report from colour, p02 TREND REPORT
materials and trim experts CnTFactory, who identify Colour and material trends for 2020 and beyond,
themes beyond automotive which are having an impact rounded up by the CnTFactory team; plus highlights
on the industry. This Winter 2019/20 edition also covers from Dutch Design Week 2019

trends in seating, and our regular Noted round-up can

now be found at the back of the magazine.
You may have noticed that the main features from
p06 Hyundai 45
Hyundai references its roots, but looks forwards
Interior Motives are now available online (cardesignnews.
to its electric future, its next-generation design
com/interiors). We won’t stop producing IM as a printed direction, and a new type of interior space
magazine any time soon, however. We decided that the
glorious creative work you do on car interiors should
be more widely known, and so we are using our digital p20 Land Rover Defender
platform to better promote it. Let us know what you think.
Respecting the past with an eye on the future, Land
Maxine Morland, Editor Rover’s designers explain the ‘durable constructivist’
theme for the new-era Defender’s development
PERSONNEL
Editor, Interior Motives Maxine Morland maxine.morland@
cardesignnews.com q Contributing editor Farah Alkhalisi q p32 FOCUS Seating
Contributing writers this issue Farah Alkhalisi, Guy Bird, Nick Hull,
Lounge layouts, multi-mode functionality, biometric
Michael Nash, Karl Smith q Design director Matt Crane matt.
sensors and high-tech connected features: seating is
crane@ultimamedia.com q Senior designer Steven Singh Bains
steven.bains@ultimamedia.com q Junior digital designer Hannah evolving to serve new cabin use-case scenarios
Lindsay hannah.lindsay@ultimamedia.com

Publisher Abel Sampson abel.sampson@cardesignnews.com q

Associate publisher Michael-William Kelly michael-william.kelly@ p44 Nissan IMk
cardesignnews.com q Advertising sales manager Angela Yang Traditional design sensibilities combined with
angela.yang@cardesignnews.com q Digital subscriptions executive emerging technologies: the kei-sized IMk concept
Andrew Randell andrew.randell@ultimamedia.com q Advertising
embodies ‘timeless Japanese futurism’
sales support Jo Fordrey jo.fordrey@ultimamedia.com

Editor-in-chief Christopher Ludwig christopher.ludwig@ultimamedia.

com q Financial controller Kanokkan Durrant kanokkan.durrant@
ultimamedia.com q Managing director Gavin Miller gavin.miller@ p56 Volkswagen ID.3
ultimamedia.com Retaining the pared-back charm of the 2016
ID Concept, Volkswagen’s all-important electric
ULTIMA MEDIA Ltd, 401 King Street, London, W6 9NJ, UK
Editorial: Tel +44 (0)20 8987 0900 maxine.morland@cardesignnews.com hatchback is ready for mass production
Publisher/Advertising: Tel +44 (0)20 8987 0963 abel.sampson@cardesignnews.com
COPYRIGHT 2019/20 ULTIMA MEDIA LTD
All rights reserved. No part of this publication may be reproduced in any material form
(including photocopying or storing it in any medium by electronic means and whether or
not transiently or incidentally to some other use of this publication) without the written p66 Karma SC1 & SC2
permission of the copyright owner except in accordance with the provisions of the
Copyright, Designs & Patents Act (UK) 1988 or under the terms of a licence issued by California dreaming: we follow the interior story of the
the Copyright Licensing Agency, 90 Tottenham Court Road, London W1P 0LP UK.
dramatic SC1 roadster and subsequent SC2 coupé,
Interior Motives (ISSN No1476-2838) is published quarterly by Ultima Media and distributed
in the USA by Priority Post, 75 Aberdeen Road, Emigsville, PA 17318. Periodicals postage seen at November’s Los Angeles auto show
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Applications for the copyright owner’s permission to reproduce any part of this
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to a copyright work may result in both a civil claim for damages and criminal prosecution.
ISSN 1476-2838 Innovations and highlights in the Aston Martin DBX,
Follow Car Design News on Ford Mustang Mach-E, Kia Futuron, Volkswagen
Golf and ID Space Vizzion, and Tesla Cybertruck

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UBSCRIBE Annual cost €170 / $200 / £150 (four issues Interior Motives plus digital) • Single (and back) print copies available at €45 / $50 / £40 • prices subject to
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or Justyna Wanczyk justyna.wanczyk@ultimamedia.com.

Winter 2019/20 01
 Trend Report by cntfactory.com

COLOUR AND TRIM

;OL*U;-HJ[VY`[LHTO\U[ZMVYPUUV]H[PVUZHUKUL^TH[LYPHSZ
PUÄLSKZZ\JOHZHYJOP[LJ[\YLMHZOPVUKLZPNUHUKSPMLZ[`SLHUK
PKLU[PÄLZMVY[OJVTPUN[YLUKZMVY[OLH\[VTV[P]LKLZPNUJVTT\UP[`
*U;-HJ[VY`PZUV^IYPUNPUNP[ZL_WLY[PZL[VInterior Motives!OLYL
HYLP[Z[VWÄ]LJVSV\YHUK[YPT[YLUKZMVYHUKIL`VUKWS\Z
highlights from the 2019 Dutch Design Week

Digitisation of colour, material

and fabric
Technological advances in laser cutting or 3D printing have opened new design possibilities
for aesthetic appearance, weave graphics and manufacturing. Not only great for creative
freedom and easier experimentation, digitally-infused manufacturing methods reduce
building constraints and, depending on the material used, give any creation visual structural
integrity. We expect to see digitisation revolutionise production processes, eliminating
L_WLUZP]L[VVSPUNJVZ[ZHKKPUNÅL_PIPSP[`[VLUHISLOPNOSL]LSZVMJ\Z[VTPZH[PVUHUK
allowing much faster design alteration.
Developing an underlying structure and applying materials is going to become one
process to merge form and function. Digital Light Synthesis (DLS), developed by Silicon
=HSSL`ÄYT*HYIVUPZ\ZLKMVY[OLZVSLZVM[OL-\[\YLJYHM[+Y\UUPUNZOVLZBYPNO[D;OPZ
technique uses light to shape a specially developed liquid resin that has elastic properties,
then heat to set the material. Unlike 3D printing, which uses solid plastic, the DLS process
employs a liquid polymer – shaped by natural elements – to give a lighter, more comfortable
ZOVL;OLÅ\PKYLHJ[Z[VSPNO[HUKV_`NLUI`OHYKLUPUN`L[YLTHPUPUNZVS]LU[
+WYPU[LKSHZLYJ\[HSNVYP[OTKLÄULKWPLJLZMVYT[OLSH[LZ[JVSSLJ[PVUBILSV^YPNO[D
from Dutch haute couture designer Iris van Herpen. Gradient-dyed silks are multi-layered
PU[VZJ\SW[\YHSZOHWLZI`HÄUL+SHZLYJ\[MYHTLVM7,;.WVS`L[O`SLUL[LYLWO[OHSH[L
*VUÄN\YHISLJHYIVUHUKTL[HS+WYPU[LKPU[LYPVYÄUPZOLZMVYTHILH\[PM\SJLU[YHS
‘saddle’ which features in a unique parametric inter-locking form in the Aston Martin
+):.;AHNH[VBILSV^D;OPZPZH]HPSHISLPU[OYLLTH[LYPHSZHUKÄUPZOLZ!WYPU[LKJHYIVU
HS\TPUP\TVYNVSK7=+7O`ZPJHS=HWV\Y+LWVZP[PVU

02 Winter 2019/20
 3D knit textiles
;OLZWVY[Z^LHYPUK\Z[Y`OHZZWLHYOLHKLKHYL]VS\[PVUHY`ZOPM[PU[L_[PSLZ[V+RUP[[PUNHUK
2UP[WVZP[LZ6ULUL^[LJOUPX\LHWWSPLZOLH[PU[OLRUP[[PUNWYVJLZZ[VJYLH[LHQL^LSSPRL
HYTV\YLKL_VZRLSL[VU^OPJOPZIV[OZ[Y\J[\YHSHUKZVM[PUJLY[HPUHYLHZHZYLX\PYLK;OL
JVTIPUH[PVUVMSPNO[^LPNO[Å`RUP[JVUZ[Y\J[PVU^P[OOLH[TV\SKLK`HYUZHSSV^Z[OLHKKP[PVU
VMZ[Y\J[\YLHUKJVSV\Y;OLYLZ\S[PZHK\YHISLZ\WWVY[P]LHUKZ[YL[JOYLZPZ[HU[Z\YMHJL
+LZPNULYZJHUL_WLYPTLU[TVYLMYLLS`[Y`PUNºÄ[[VMVYT»JVUJLW[Z^P[OT\JOTVYL
JVTWSL_MHIYPJZ
.YV^PUNH^HYLULZZVM[OLULLK[VKL]LSVWTVYLZ\Z[HPUHISLMHIYPJZPZKYP]PUN[OL\ZLVM
WSHZ[PJVJLHU^HZ[LYLJ`JSLKÄIYLZVYZPTWS`TVYLUH[\YHSÄIYLZ:\JOWVZZPIPSP[PLZIYPUN
YLUL^LKPU[LYLZ[PULU]PYVUTLU[HSS`YLZWVUZPISLHS[LYUH[P]L[L_[PSLZ^P[OWYLTP\THUKOPNO
[LJOHWWLHS0UK\Z[YPLZUV[JVTTVUS`RUV^UMVY[OLPYPUUV]H[P]L\ZLVMMHIYPJZHYLZ[HY[PUN
[VLTIYHJL[OLZLMVY[OLPYSPTP[SLZZNYHWOPJVWWVY[\UP[PLZ[HJ[PSP[`HUK]PZ\HSKPќLYLU[PH[PVU

Space material
7VW\SHYÄN\YLZSPRL,SVU4\ZR^OVOHZILLUKLTVUZ[YH[PUN[OL:WHJL?YL\ZHISLYVJRL[
SH\UJOZ`Z[LTOH]LOLPNO[LULKPU[LYLZ[PU[OLOPNO[LJO^VYSKVMZWHJLL_WSVYH[PVUHNHPU
5(:(PZ[OPURPUNIL`VUKZ[H[PJZ[Y\J[\YLZHUKTH[LYPHSZ^P[O+WYPU[PUN[LJOUVSVN`MVY
TL[HSZVYWSHZ[PJZ^OVZLPUOLYLU[TH[LYPHSJOHYHJ[LYPZ[PJZTHRL[OLT\UMVSKH[HJLY[HPU
OLH[VYL_WHUKHUKJVU[YHJ[\UKLYJLY[HPULU]PYVUTLU[HSJVUKP[PVUZ5(:(»ZZWHJLMHIYPJ
BYPNO[DOHZÅL_PISLNLVTL[Y`[OH[JHUIV[OYLÅLJ[HUKYHKPH[LOLH[
0USH`ZTHKLMYVTTL[LVYP[LTH[LYPHSBILSV^YPNO[DHYLVќLYLKPU)4>»Z0UKP]PK\HS
4HU\MHR[\YILZWVRL[YPTWYVNYHTTLKLZPNULKPUJVSSHIVYH[PVU^P[O[OL4H_7SHUJR
0UZ[P[\[LMVY,_[YH[LYYLZ[YPHS7O`ZPJZ;OLZLJHUMLH[\YLPUHYLHZZ\JOHZ[OLJLU[YLJVUZVSL»Z
[YPTWSH[LHUK[OLLUNPUL»ZZ[HY[Z[VWI\[[VU
+PZ[PUJ[P]LNLVTL[YPJZ[YHPNO[SPULKZ[Y\J[\YLZRUV^UHZ>PKTHUZ[p[[LUWH[[LYUZ
VJJ\YUH[\YHSS`VU[OLZ\YMHJLVML_[YH[LYYLZ[YPHSVIQLJ[ZZ\JOHZTL[LVYP[LZ;OLZLOH]L
[OLHWWLHYHUJLVMPJLJY`Z[HSZHUKILJVTL]PZPISL^OLUJLY[HPU[`WLZVMPYVUTL[LVYP[LHYL
WVSPZOLKVYIYV\NO[PU[VJVU[HJ[^P[OHJPKPJJVTWV\UKZBILSV^D

Winter 2019/20 03
 Beyond paint
(M[LYZVSPKTL[HSSPJHUKZH[PUÄUPZOLZ[L_[\YLKWHPU[ZHYLUV^THRPUNHIVSKLU[YHUJLPU[V
the design world, enhancing visual appearance with their tactile aspect. Various new texture
LќLJ[ZZ\JOHZWSHZ[LY]LS]L[JVUJYL[LVYL]LUYLJ`JSLKWSHZ[PJHKKWV^LYM\SPU[LYLZ[[VH
product’s surface.
4PULYHS-HIYPJI`[L_[PSLKLZPNULY,SÄL7VPYtBILSV^DPZPUWLYWL[\HSTV[PVUVU
even seemingly inert subjects. Her experimental approach seeks to make visible the
underground and mysterious forces that shape reliefs, folds, ruptures or cracks.
New paint technologies are emerging with special pigments allowing functionalities
SPRLJVUK\J[P]P[`SPNO[HIZVYW[PVUYLÅLJ[P]P[`ZVM[[V\JOLќLJ[ZVYL]LU]VSH[PSLVYNHUPJ
JVTWV\UKHIZVYW[PVUBSLM[D3PNO[HIZVYIPUN¸\S[PTH[LISHJR¹=HU[HISHJRMLH[\YPUNJHYIVU
UHUV[\ILZ^HZZLLUVU[OL)4>?BILSV^SLM[DH[[OL -YHURM\Y[TV[VYZOV^

The repurposing loop

Repurposing gives material waste a second life, and combining existing natural products
^P[OZTHY[KLZPNUZNP]LZ[OLWV[LU[PHS[VÄUKZVS\[PVUZ[VYLK\JL^HZ[LPU[OLÄYZ[PUZ[HUJL
Scientists, engineers and designers are working together to bring alternative eco-friendly
TH[LYPHSZ[VTHYRL[+LZPNULY-LYUHUKV3HWVZZLOVWLZOPZ;V[VTV_[SLTH[LYPHSBYPNO[DH
veneer made from waste husks of heirloom varieties of corn, will support biodiversity and
regenerate traditional agricultural practices in Mexico.
Biofabrication is a biological manufacturing process on a cellular or molecular level to
JYLH[LSHINYV^UTH[LYPHSZ[VYLWSHJLWL[YVJOLTPJHSIHZLKWYVK\J[Z7P|H[L_OHZJYLH[LK
HUH[\YHS[L_[PSLMYVTWPULHWWSLSLHMÄIYLBILSV^MHYYPNO[D^OPJOJHUILZ\IZ[P[\[LKMVYIV[O
SLH[OLYHUK7=*"HUK<:IPVMHIYPJH[PVUÄYT4VKLYU4LHKV^OHZSH\UJOLKHIYHUKJHSSLK
AVH^OPJO\ZLZJVSSHNLUWYV[LPUHZ[OLJVYLI\PSKPUNISVJRMVYP[Z[L_[PSLZBILSV^YPNO[D
(WYVQLJ[H[-YLUJO[OPUR[HURSHI([LSPLY3\THOHZTP_LKZWLJPHSS`NYV^UTPJYVHUK
macro-algae with biopolymers, then 3D printed this material to give a creative alternative to
VPSIHZLKWSHZ[PJZBILSV^D

 Winter 2019/20
Dutch Design Week 2019
At DDW19 (Eindhoven, the Netherlands, 19-27 October), many of the artists’ exhibits were on display in the city’s repurposed industrial
I\PSKPUNZ)LÄ[[PUN[OPZTHU`HPTLK[V[HJRSL[OLX\LZ[PVUHIV\[OV^[VTHRLZTHY[\ZLVMYLZV\YJLZ0[PZL_OPSHYH[PUN[VZLLHYL[OPURPUNPU
sustainable future products that echoes the urgency being felt across design education, industry and the customer base alike. Renewable
and recycled materials, repurposed waste and biomaterials bring their own aesthetics to the design world.

Linescapes
The textile art studio Fault Lines, founded by Matthias de Vogel in 2015, experiments
with traditional ideas of textile art and reinterprets them in a new way. Linescapes are
handwoven panels of tactile depth, with bold graphics in grids and geometric structures.
These compositions are inspired by the beauty and richness of weaving techniques from
craftspeople in India, Morocco, Turkey, New Mexico, Japan and Scandinavia.

Comfort Zones
4HYPH>VSќ4L[[LYUPJOOHZL_WSVYLKIV[OWO`ZPJHSHUKLTV[PVUHSJVTMVY[KPZJVTMVY[!H
]HYPL[`VM*VTMVY[AVULZKLHS^P[O[OLKLSPJH[LYLSH[PVUZOPWIL[^LLUÄSSPUNTH[LYPHSHUK
cover, to form knitted structures and materials and appear soothing and comfortable. The
elasticity of the knit shows graphically over the volumes in a decorative way in, for example,
furniture applications.

Interactive dining table

The social experience of sitting together is graphically enhanced by this table with its
embedded load cells and LED lights. The load cells respond in colour and brightness to
weight shifts on the table top, and the table records and interprets the behaviour of, and
social interactions between, those seated there. It was created by a team at the University
of Twente as part of a personalised e-health technology research programme.

Waste No More
US fashion label Eileen Fisher started a take-back programme in 2009 as part of a circular
system designed to preserve the value of clothes at every stage, in any condition. Over 1.2
million garments have since been collected, and pieces beyond repair become raw material
for Waste No More (WNM). Led by creative director Sigi Ahl, the WNM studio transforms
damaged clothes into one-of-a-kind artworks, pillows, wall hangings and accessories using
a custom felting technique that requires no water or dyes.

Woven Braids
Polish-born, Delft-based designer Aleksandra Gaca (who created the interior fabrics
for the Renault Symbioz concept car) has channelled her research into braid patterns,
constructions and traditional textile techniques into a new series of fabrics titled Woven
)YHPKZ;OLZL]HY`MYVT+^V]LUHJV\Z[PJ[L_[PSLZ[VÅH[MHIYPJZ\ZLKMVY[LH[V^LSZ"[OL`
are woven with sustainable yarns and manufactured in the TextielLab, Tilburg.

Foamation
French-American designer Steven Akoun’s glass foam is created with sustainable materials
such as recycled glass and uses eggshells as a mineral foaming agent. The result is a
stunning lightweight structure which, as wall tiles, has sound-absorbing characteristics.

For more inspiration from CnTFactory, visit www.cntfactory.com or follow @cntfactory

on Instagram.

Winter 2019/20 05
06 Winter 2019/20
 HYUNDAI 45
Vehicle type Concept / compact hatchback
,_LJ\[P]L=7HUKJOPLMKLZPNUVѝJLY/`\UKHP4V[VY.YV\W Luc Donckerwolke
Senior VP and head of Hyundai Global Design Center SangYup Lee
Vice president and head of Hyundai Style Group Simon Loasby
Team leader, 45 project Beom Soo Cho
Exterior designers Dae Keun Ryu, Ji Hoon Seol, Chi Won Choi
Lead interior designer Hyeong Soo Lee
Interior designers Dong Won Lee, Sung Jun Kim
Colour & materials designers A Ra Ryu, Ju Hyun Ha
Project started January 2019
Launch Frankfurt / September 2019

Text Farah Alkhalisi

“This is the next part of our story, looking backwards and forwards,”
said Simon Loasby, head of Hyundai Style Group, at the Frankfurt
TV[VYZOV^¸;OPZPZ[OLÄYZ[[PTL^LZHPK62^OH[HYLV\YYVV[Z&
45 years ago, Hyundai designed the Pony Coupé Concept. How do
we reinterpret that with a future perspective, as an electric vehicle,
HUK^P[OH,\YVWLHUMVJ\Z&¹
The Hyundai design team are clear that while the 45 is a homage
to the 1974 original – a concept previewing the car which brought
[OL:V\[O2VYLHUJVTWHU`[VNSVIHSH[[LU[PVU¶P[HSZVZL[ZV\[[OL
design direction for the brand’s next-generation electric vehicles.
SangYup Lee, head of the Hyundai Global Design Center, picks up
the story: “The 45 concept needed a character like a milestone for
the future of EV design,” he says. “The sketches and ideas of the
young designers who reinterpreted the Pony were noted, and [a
design] which harmonises the characters of the existing Pony and
fresh ideas was chosen.”

Winter 2019/20 07
08 Winter 2019/20
The HCD-4 45 project, which took around nine months in the run-up to the Frankfurt
TV[VYZOV^PU:LW[LTILY RPJRLKVќ^P[OHJOHSSLUNL[V/`\UKHP»ZNSVIHS
studios. “Both interior and exterior designs were chosen through competitions,” says
SangYup Lee. “In the course of the exterior design competition, designs that inherited
the style of the past Pony, simply modernised, were excluded.” The sketch [top left]
shows the Pony’s three-spoke steering wheel for reference.
¸;OLZ[HY[PUNWVPU[VM[OLJVTWVZP[PVU^HZ[OLTVZ[KPѝJ\S[WHY[BVM[OLWYVQLJ[D!
approaching the concept of living space, breaking away from the conventional concept
and inertia of designing the interior of a vehicle, and creating a [unique] space for
electric cars,” says lead interior designer Hyeong Soo Lee, explaining that setting up
the core design concept took about three months.
Ideas explored in the early design phase included a transparent glove box and
a stowage concept enabling users to easily identify or hide items without actually
opening a storage space. Positioning the front and rear luggage spaces and the
mounting of the doors were carefully thought about with reference to access on-street
PU[YHѝJ/`LVUN:VV3LLUV[LZHKKPUN!¸>LHSZVJVUZPKLYLKSHZ[TPSLTVIPSP[`I`
installing an electric scooter inside the vehicle. We’ve been thinking deeply about the
ideas of caring for the lifestyle of consumers beyond the space [of the car itself].”
Accommodating the scooter is indicated in the door section sketch [far left]; the
‘sectional view’ sketch [above] shows the roof controller layout. “Detailed sketches
continued constantly to the point of completing the model,” says team leader Beom
Soo Cho. “In particular, we were able to come up with and embody a variety of ideas
that we didn’t get in our [early] sketches, by creating and using study models [to
develop] ergonomic convenience.”
Winter 2019/20 09
 Sketching, VR data reviews and design development activities were carried out at
Hyundai’s headquarters at Namyang, near Seoul, although some of the CAD data
to make the actual show car was developed at the European design centre. “The
all-digital design process helped in the process of modifying and developing models,”
ZH`Z/`LVUN:VV3LL¸8\PJRJVUÄYTH[PVUHUK]HSPKH[PVU^LYLWVZZPISLLZWLJPHSS`
^OLUWYLZLU[PUN[OLZ[\K`TVKLSHUPKLU[PÄJH[PVUWYVJLZZPUL_[LYPVYKLZPNU![OLTL
HUKNLZ[\YL^LYLLHZPS`PKLU[PÄLKBJOLJRLKD[OYV\NO=9¹
Two themes based on the theme of ‘living space’ were developed: both took
furniture, rather than conventional automotive interior components, as the main
inspiration for forms, materials and details. The chosen design, however, went further
in terms of how the furniture “seemed to be placed in space, rather than in a vehicle”,
says SangYup Lee. “We approached ‘living space’ as a main concept of spatial
composition, not just as a stylistic motif.”
The team looked to achieve a friendly interior ambience. “I thought about the
things we consider when choosing furniture,” says SangYup Lee. “The elements
required long-term eye contact, harmony, and optimised arrangements for families to
communicate comfortably.”
A wraparound architecture maximises the sense of space, sweeping around the
cockpit, and the armchair-like seats feature integral armrests; there is no large centre
JVUZVSL[VIYLHR\WVYKP]PKL[OLZWHJLHJYVZZ[OLL_WHUZP]LÅH[ÅVVYLUHISLKI`[OL
electric powertrain. The seats rotate for sociability – the 45 theoretically has self-driving
capability – as well as swivel towards the sliding side doors for easier access.

10 Winter 2019/20
Winter 2019/20 11
 :WLJPÄJKL[HPSZPU[OLJVJRWP[YLMLYLUJL[OL 7VU`*VUJLW[PUJS\KPUN[OLNYHWOPJZ
on the curved display, “which implies the meaning of inheriting the driver-centred UX
concept,” Hyeong Soo Lee explains. Information on this display includes images
streamed from the exterior cameras, which replace wing mirrors.
Yet the overall message is that this is a living room-style space, with lounge-type
seats and window blinds; a sense of calmness is conveyed by the subtle application of
technology, which does not overwhelm or intimidate the user. ‘Hidden’ touch controls
are embedded in the armrests, providing control functions only as needed, and
displays and functions for the infotainment system are integrated into the dashboard
via a projection-beam interface, replacing a central touchscreen. This not only reduces
JS\[[LYHUKZH]LZZWHJLI\[VќLYZHUL^\ZLYL_WLYPLUJL
This experience is heightened by the colour, trim and materials. “Wood and the
fabrics on the furniture were mostly used to express a comfortable and warm mood
such as homeliness, and the lemon yellow highlight colours [as projected by the
interior lighting] were placed throughout the ‘room’ to express warm yet high-tech
sensibilities,” says Hyeong Soo Lee. “We were able to implement materials that felt like
furniture without restriction, because of the hidden ‘shy tech’ technology.”
12 Winter 2019/20
Sustainability and eco-friendliness were also important when picking the wood,
leather and textiles, in terms of their weight and surface treatments.
0U[OLÄUHSZOV^JHY[OLYLÄULKZ[VYHNLJVUJLW[\ZLZ[YHUZWHYLU[TH[LYPHSZZVP[
is easy to see the items packed away; the door-mounted device pockets feature a
horizontally-elongated shape to accommodate books or tablets.
The way natural light is carefully deployed throughout the cabin is a key strategy in
creating the overall feeling. “Daytime scenarios were designed with inspiration from
ISPUKZPUZPKLHOV\ZL[OH[JHULќLJ[P]LS`JVU[YVS[OLSPNO[PU[LUZP[`HUKLSLJ[YVUPJ
JVU[YVSZ^LYLHWWSPLK[VHKQ\Z[[OLHUNSLVMLHJOMYHTLZV[OH[KPќLYLU[SPNO[SL]LSZ
could be adjusted in the front and back, completing a design considered for all
passengers,” says Beom Soo Cho. “In addition, indirect lighting was applied to
area such as the roof and door storage spaces at night to create a comfortable
atmosphere, and the brightness and lighting angles were adjusted in detail to minimise
eye fatigue, without impeding night visibility.”
The exterior lighting is also part of the user experience: active LEDs at the bottom
of the doors communicate levels of battery charge, intended to reassure drivers or
passengers new to electric vehicles.
 03 M arch 2020 ǬVillage du Soir, Geneva
cardesignnews.com/ Genevanight

Eco partner Gold partner Silver partner

21 April 2020 ǬSpace 798 Art Factory, Beijing

cardesignnews.com/ Chinanight

Car Design Night presents Gold partner

14 Winter 2019/20
Team leader Beom Soo Cho believes the achievement of the 45’s interior is that “it
ZOLKZ[OLZ[`SPUNHUK[LJOUPJHSS`ÅHTIV`HU[KLZPNUB\Z\HSS`DZOV^UHUKWYV]PKLZH
JVTWSL[LS`KPќLYLU[PU[LYPVYL_WLYPLUJLYLÅLJ[PUN[OL\ZLYPUP[PH[LKHUKJVTWSL[LK<?¹
SangYup Lee describes the project as “a process to show the vision of an advanced
M\[\YLJHYZWHJLHUK[VWVZP[P]LS`PTWYV]LX\HSP[`VMSPMLHZH\ZLYHUKJVTWHUPVU¹
Such a process will, he says, inform future Hyundai interiors regardless of vehicle type
or segment to provide enhanced customer value and satisfaction.

cardesignnews.com
HYUNDAI 45
Our view: The 45’s exterior design certainly references the original Pony,
Length 4659mm
but there are lots of other interesting themes running through this concept. It
has a strong presence: the 45-degree angles on the bodywork emphasise Width 2078mm
the planted, commanding stance, and the way it sits on the ground conveys Height 1567mm
stability; while the speed of the C-pillars and the screen communicate the
Wheelbase 3020mm
sporty element Hyundai has been putting into all its concepts in the last few
years. Some have called this concept retro-futuristic, which is not a bad
description: the design team has cherry-picked elements of graphic design
from the 1980s, particularly in the exterior lighting; the ‘kinetic cube’ lamps and
HUHSVN\L[VKPNP[HSLќLJ[ZHYL]LY`([HYP<W\U[PS[OL-YHURM\Y[ZOV^^OLYL
we also saw the BMW Vision M Next) and the Tesla Cybertruck, its angular
bodywork was unlike anything else we had seen. Maxine Morland

Winter 2019/20 15
Ground-breaking innovation and
creating a brand-new car
t the 2019 Guangzhou auto show, Dongfeng Venucia unveiled a newly
A designed car, the Xing, which utilises the Venucia Design philosophy of
Energetic Elegance.

The beauty of Energetic Elegance: Xing

Energetic Elegance emphasises the harmony and unity of the body shape. With
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[OLL_[LYPVYSVVRL_[YLTLS`K`UHTPJHUKNP]PUNPTWHJ[
On the Xing, the new production car in the Venucia family, light and shadow are
emphasised. A curved volume uses the whole surface and tension to express the
sense of power. A simple, clear and volumetric waistline runs through the body,
with a high-quality lustre to create visual impact.
/PNONSVZZÄSTVU[OL)*HUK+JVS\TUZHUK[OLZTHSSMHJPHNHWOPNOSPNO[
[OLZTVV[OZPKLZHUKZ\JOPU[LNYH[PVUTHRLZ[OLJHIPUSVVRJSLHUHUKZPTWSL
-YVTHU`HUNSL[OLIYPNO[HUKKHYRIVK`Z\YMHJLZ[YHUZP[PVUUH[\YHSS`HUK
rhythmically, with renewed textures in multiple dimensions.

V-Galaxy design language

Details are inspired by the V-Galaxy design theme: ‘V’ from Venucia, and ‘Galaxy’
KLTVUZ[YH[PUNHUPUÅ\LUJLMYVT[OLZOPUPUNWSHUL[ZPU[OL\UP]LYZL=LU\JPH»Z
designers have used parametric design within the front grille, through a gradual
and extended method in which the triangular light sheets are arranged from the
centre to the sides, from dense to sparse, large to small. This presents a visual
experience that highlights the beauty of the galaxy.
V-Galaxy also creates the Venucia family’s multi-faceted front face pattern. The
Galaxy grille, the pulsar “SOAR” dynamic DTRL, and the double-projection LED
headlights – surrounded by a silver-plated frame – are smoothly connected to
LHJOV[OLY[VJVUZ[Y\J[[OL=LU\JPHMHTPS`MYVU[MHJL^OPJOYLÅLJ[ZHZ[HYY`ZR`PU
exquisite craftsmanship.
Interior design
The Xing’s interior design develops the wrap-around layout from The
=JVUJLW[6WLUPUN[OLKVVYZ[OLLTIYHJPUNJHIPUZOHWLVќLYZH
spacious, light visual experience, creating a sense of vast space.
In the T-type integrated central control design, the spectacular lines
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WPHUVISHJRWHULS;OPZM\Y[OLYOPNOSPNO[Z[OLZWHJPV\ZULZZHUKJVTMVY[
of the interior. The modern minimalist style highlights the sense of quality,
technology and homeliness in the overall atmosphere.
Careful design, simple technology
All elements of the interior are connected and complement each other,
with the details carefully thought-out in depth by the designers. Paying
attention to actual needs of drivers and passengers, most physically-
operating parts are converted into intelligently controlled virtual buttons.
;OLZLTH[JO[OLZ\YYV\UKPUNJVJRWP[WH[[LYUZ-YVT[OL[V\JOZLUZP[P]L
steering wheel to the transparent decoration of the co-pilot display panel,
the technologies are displayed and presented clearly and simply, yet vividly.
0U[OPZT\S[PM\UJ[PVUHSJVJRWP[JVUJLW[[OLM\[\YPZ[PJPU[LYHJ[P]LZ[LLYPUN
wheel demonstrates the charm of technology. The co-pilot's digital display
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Z[YPWZHUKJHYIVUÄIYL+TL[HS[L_[\YLKKLJVYH[P]LWHY[Z;OLL_X\PZP[L
craftsmanship and detailing blend to give a delicate light and shadow
interplay. For high-quality, artistic aesthetics, the design team constantly
VW[PTPZLK[OLSPNO[[YHUZTP[[HUJLVM[OLÄSTHKQ\Z[LK[OLNYHKPLU[LќLJ[
HUKHYJVM[OLSPULZHUKJYLH[LKHÅ\PK]PZ\HSL_WLYPLUJL
SPONSORED FEATURE
Luxurious and comfortable experience
The centre control panel, IP, steering wheel and seats are covered with a large
area of soft and delicate leather. For top-level driving enjoyment, the driver’s
ZLH[HKVW[ZHJ\Y]LKZ\YMHJL[OH[Ä[Z[OLO\THUIVK`"HUK[OLMYVU[ZLH[Z
have individually-adjustable leg-rests. The aviation-inspired headrest provides
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;OLVWLUPU[LYPVYHUKÅH[ÅVVYHSZVWYV]PKLZHTWSLZWHJLMVYYLHYWHZZLUNLYZ
^P[OL_[YHSHYNLRULLZWHJLHUKOVYPaVU[HSZOV\SKLYZWHJL(WHUVYHTPJZ\UYVVM
^P[OHSHYNLSPNO[[YHUZTP[[PUNHYLHNP]LZH^PKLÄLSKVM]PZPVU
;OYLLJVSV\YZJOLTLZHYLH]HPSHISL!HSSISHJRISHJRNYL`HUKISHJRIYV^U

SPONSORED FEATURE
;OLHSSISHJRJVSV\Y^H`PZLTILSSPZOLK^P[OZPS]LYTL[HSSPJ[L_[\YLZ[OLKLSPJH[L
ISHJRJSHKKPUNHUKOPNOX\HSP[`ZPS]LYTL[HSS\Z[YLZJVTWSLTLU[PUNLHJOV[OLY
HUKJYLH[PUNHJHSTZTHY[JVJRWP[H[TVZWOLYL
;OLISHJRNYL`JVSV\YZJOLTLOLPNO[LUZ[OLZLUZLVMMHZOPVUHUK[LJOUVSVN`
;OLJVSK[VULKNYL`ISHJRHUKZPS]LYTL[HSSPJS\Z[YLWYLZLU[ZT\S[PSL]LS]PZ\HS
LќLJ[Z\UKLY[OLJVJRWP[»ZHTIPLU[SPNO[PUNNP]PUNH[LJOUVSVNPJHSM\[\YPZ[PJ
atmosphere.
)YV^UZ`TIVSPZLZS\_\Y`HUKJVTMVY[![VL_WSVYL[OPZPTWYLZZPVU[OL
designers constantly adjusted the lightness, hue and saturation to create a
UL^`V\[OM\SSPNO[IYV^U^P[OHZLUZLVM[LJOUVSVN`*VTIPUPUNUH[\YHS^VVK
grain, high-grade leather and technical metal, this interior decoration expresses
extraordinary elegance.
The Venucia design team has brought together art and technology to create
[OL?PUN»ZTHNUPÄJLU[HWWLHYHUJLHUKILH\[PM\SPU[LYPVY

Headquarters Guangzhou, China

(K]HUJLK+LZPNU*LU[LY Shanghai, China
Parent company Dongfeng Motor Co., Ltd.
HR contact email RLKHPQPH'KÅJVTJU

www.venucia.com
Ultrasuede®nu is a non-woven
material created using ultra-fine
fibers having a genuine grainleather
appearance.
It features a luxurious texture
with advanced functionality and
offers creative designpossibilities.

Innovation by Chemistry

Tokyo - Osaka - New York - Los Angeles - Shanghai - Frankfurt am Main

 LAND ROVER DEFENDER
Vehicle type Production / SUV
*OPLMKLZPNUVѝJLY Gerry McGovern
Director, exteriors Massimo Frascella
Director, interiors Alan Sheppard
Director, colour & materials Amy Frascella
Interior designers 4HY[PU)\ɈLY`5PJR-PUUL`3LL7LYY`
Project started Spring 2013
Launch -YHURM\Y[:LW[LTILY

Text 5PJR/\SS

After nearly seventy years in production, creating a new-generation Land Rover

Defender was never going to be easy. “The new Defender is respectful of its past
I\[PZUV[OHYULZZLKI`P[¹ZHPK.LYY`4J.V]LYUJOPLMKLZPNUVѝJLYH[P[Z-YHURM\Y[
motor show unveiling. “This is a new Defender for a new age. Its unique personality is
HJJLU[\H[LKI`P[ZKPZ[PUJ[P]LZPSOV\L[[LHUKVW[PT\TWYVWVY[PVUZ^OPJOTHRLP[IV[O
highly desirable and seriously capable – a visually compelling 4x4 that wears its design
and engineering integrity with uncompromised commitment.”

20 Winter 2019/20
Winter 2019/20 21
 Project L633 began in early 2013. Some interior ideas had been explored in the DC100
JVUJLW[I\[[OL[LHTLќLJ[P]LS`Z[HY[LKHMYLZO,HYS`07ZRL[JOLZMVJ\ZLKVU
a theme based around a recessed magnesium cross-car beam, end caps acting as
integrated grab handles when entering the vehicle. Vents were envisaged [top] as four
TVK\SHYZWV\[Z¸I\[[OH[TLHU[W\UJOPUNOVSLZPU[OLJYVZZJHYILHT^LHRLUPUN
it,” says Alan Sheppard, creative director, interiors, so that idea was rejected.
(KLLWLY[VWWHK[OLTL^HZKL]LSVWLKBHIV]LD^P[OPU[LNYH[LKWPHUVRL`Z^P[JOLZ
and a more mechanical treatment to the end caps. An auto gearbox in all variants
WLYTP[[LKHZOVY[Z[\II`NLHYZOPM[[VILWHJRHNLKHSSV^PUNMVYHJLU[YHS[OPYKºQ\TW»
ZLH[HZHRL`MLH[\YL¶HZPU[OLVYPNPUHS+LMLUKLY(UL_[LUKLKNLHYZOPM[WSPU[O^P[O
rotary controls for the HVAC mounted vertically on the main IP is seen [right].
A later model [below] shows the air vents moved up into the A-pillars, a short
gearshift plinth, and a more compact layout for the Velar-style HVAC controls. This
model explored a less utilitarian approach, with large swathes of wood and less use of
exposed metal on the end caps.

22 Winter 2019/20
 0UP[PHSKVVYZRL[JOLZB[VWSLM[DL_WSVYLK[OL\ZLVMJHU]HZMHIYPJZL_WVZLKÄ_PUNZ
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authentic approach.
A later studio model development [above] shows the air vents moved up to the
top pad and the perimeter of the IP treated as add-on trimmed pads around the
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a door top pad.
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SV^LYJVUZVSLZRPY[PUNHYLHZ\UKLYÅVVYHUK^OLLSHYJOLZ¹ZOLHKKZ

Winter 2019/20 23
 Digital design renderings show the stadium seating and full-
length rear side window; there is a deeply-recessed Alpine light
PU[OLYVVM(ºÅVH[PUN*WPSSHY»PZHUVW[PVUVU[OLZOVY[LY
wheelbase, three-door Defender 90 (which seats up to six),
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HZ[OLZ[LLYPUN^OLLSHUKNLHYZOPM[YLÅLJ[[OLV]LYHSSJOHYHJ[LY
of ruggedness, but with ease of use and a sense of modernity
in mind.
The 12.3-inch centre touchscreen features sophisticated
KPZWSH`Z[VNP]LKYP]LYZJVUÄKLUJL^OLUVќYVHKPUN;OLZL
include wade sensing (up to 900mm depth), ClearSight Rear
View Mirror to provide enhanced rear vision and ClearSight
Ground View invisible bonnet technology that shows the
hidden area directly ahead of the front wheels. A colour HUD
supplements the centre display.

24 Winter 2019/20
26 Winter 2019/20
Exterior and interior were modelled together on the same studio plate. The interior
architecture follows a consistent form language, described as “constructivist modular”
by Alan Sheppard (pictured, left). Sheppard started at Land Rover in 1984 and worked
on the original CB40 Freelander 1 with Gerry McGovern. “Some of the [Defender]
ideas relate back to CB40,” says Sheppard. “On that car, we explored ideas for paring
IHJRTHRPUN[OLZ[Y\J[\YLVM[OLJHY]PZPISLMYVTPUZPKLHUKOH]PUN]PZPISLÄ_PUNZ¹
Amy Frascella (pictured right, centre) adds that a quality feel was important
nonetheless, despite the utilitarian atmosphere. “Defender is essentially a tool
– obtaining this balance of tactility, softness and durability was key to creating a
modern premium aesthetic for both the interior and exterior materials,” she says. “We
have enabled innovation of materials by creating new approaches to development,
challenging the conventions of traditional methods of making, and modifying existing
technologies.”

Winter 2019/20 27
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 cardesignnews.com
LAND ROVER DEFENDER
Our view: :X\PU[H[[OLIV_`WYVÄSLHUK`V\JV\SKILSVVRPUNH[[OLPJVUPJ
3HUK9V]LY+LMLUKLYVќYVHKLY[OH[YHU^P[OTPUPTHS\WKH[LZMVY`LHYZ Length 4583mm / 5018mm
Refocus, however, and the new Defender emerges as a thoroughly modern
Width 2008mm
activity vehicle, albeit one with a much larger price tag than its utilitarian
HUJLZ[VY0[PZHSZVUVSVUNLYI\PS[VUHSHKKLYMYHTLJOHZZPZI\[HTVKPÄLK Height 1974mm (coil suspension) / 1967mm
version of the aluminium monocoque platform used by the Discovery, with Wheelbase 2587 / 3022mm
^OPJOP[ZOHYLZHMHJ[VY`PU5P[YH:SV]HRPH
7SLU[`YLMLYLUJLZ[OLVSKTVKLS"[OLZOVY[^OLLSIHZL HUKSVUNLY
^OLLSIHZLIV[OIVYYV^[OLUHTPUNZ[YH[LN`"HZWHYL^OLLSPZÄ_LK[V[OL
]LY[PJHSS`OPUNLKYLHYKVVY^OPJOZ^PUNZVWLUZPKL^H`Z"HUKHZILMVYL[OL
MYVU[V]LYOHUNPZTPUPTHS[VIV[OHPKP[ZVќYVHKHNPSP[`HUKJVUULJ[P[]PZ\HSS`
to its forbear.
;OLTVZ[L`LJH[JOPUNLSLTLU[VM[OLL_[LYPVYPZWLYOHWZ[OLºÅVH[PUN
WPSSHYZ»[^VIVK`JVSV\YLKZX\HYLZZ[HUKHYKVU[OLHUKVW[PVUHSVU[OL
[OH[JYLH[LH^PKLY*WPSSHY;OLZLHJ[HZIV[OHZ[`SPZ[PJKL]PJL[VYLK\JL
the boxiness, particularly of the 90, and as an anchor point for some of the
TVYLVќYVHKVYPLU[LKL_[YHZZ\JOHZ[OLYVVMSHKKLYHUK[OLZPKLTV\U[LK
storage pod.
Nick Gibbs

Winter 2019/20 29
 Materials and technologies for
tomorrow’s interiors
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sites worldwide and employs approximately 16,800 people.
 FOCUS

SEATING
FOCUS
As the use-cases within an automotive interior become more
diverse, consumer expectations change – and so too must
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and new technologies and services also bring with them a new
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Farah Alkhalisi rounds up the latest thinking on seating...

32 Winter 2019/20
Latest lounge formats
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Winter 2019/20 33
 Q&A: Richard Chung, executive product program manager, Toyota
Boshoku
What seating trends are you currently seeing, in terms of client
preferences and demands?
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other than its colour and material, because once passengers sit on it, they
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What do you see as the important issues and challenges in developing and supplying
automotive seating, looking ahead?
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weight is always the top topic, especially with electric vehicles, to reduce the burden on pulling
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when we design new seats.
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Germany and China, “the big takeaway [was] how consumers look
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to 900mm along their long-rail tracks, and swivel up to 180 degrees
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completely removable and designed to serve as chairs in their own
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as can the centre console, which doubles up as a camping table.

Winter 2019/20 35
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[above, right], giving a better view out – and thus heightened
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cyclists – as well as easier access to the cab through the sliding
doors on each side.
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abreast in what is perhaps the most controversial-looking six-seater
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evaluate both interior and exterior design
data, share it between studios and with
engineers, simultaneously work on it,
and explore colour and materials options
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enable us to better meet the demands
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and here the plastics and petrochemicals industry is playing
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latest lightweight materials. Its seats have a sandwich structure
with a polycarbonate composite shell, said to be both lightweight
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and compression properties.
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meanwhile, highlighted its research into more sustainable solutions
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recycled engineering plastics around a steel structure and bio-
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biodegradable thermoplastic. However, issues do remain around
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38 Winter 2019/20
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 3D knitting from Ford
Ford is exploring digitised production techniques which could allow customers to
design their own removable, stitch-free seamless seat covers – whether to add
bespoke pockets or personalised padding, swap covers with the season, or create
[OLPYV^UPUKP]PK\HSZLH[ZWLJPÄJJVSV\Y^H`ZHUKNYHWOPJKLZPNUZ+RUP[[PUNBZLL
WDHSZVHSSV^ZMVY[OLPU[LNYH[PVUVM[LJOUVSVNPLZPUJS\KPUNI\PS[PUJVUULJ[P]P[`
heating, controls for windows and doors, wireless smartphone charging, or
biometric sensors. Recycled materials can be incorporated, as well as yarns
PUJS\KPUNWVS`LZ[LY^VVSZPSRVYJHYIVUÄIYL
 7YVK\J[PVUZ[LWZHUKTH[LYPHS^HZ[HNLHYLYLK\JLKHUK+RUP[[PUNHUKPZ
OPNOS`WYLJPZLZV^YPURSLMYLLZLH[JV]LYZJHUILJVUZ[Y\J[LKMVY[OLILZ[Ä[¸>L
love to personalise our possessions, and as part of our human-centric design
process, we are exploring how to achieve this through seat covers that could also
VќLYPU[\P[P]LM\UJ[PVUHSP[`¹ZH`Z(UHPZ*HZ[PULSPU[LYPVYKLZPNULY-VYKVM,\YVWL
¸+RUP[[PUNVќLYZPU[YPN\PUNWVZZPIPSP[PLZ[OH[W\ZO[OLIV\UKHYPLZVMKLZPNUHUK
make journeys more comfortable and convenient for the driver and passengers.”

Increased integration and

Biomechanical motion
>PSROHOU»Z(;VѝJLJOHPY^PUULYVM[OL^VYRWSHJLKLZPNUJH[LNVY`PU[OL
2019 Dezeen awards and an Architecture MasterPrize award, has self-centring
suspension to ensure a body maintains its centre of gravity as it moves or
changes posture. Its backrest bearer has an automatic weight adjustment
mechanism in its tilt capability, and it can easily be elevated to encourage
changes of position.
biometric systems
A seat is not just somewhere to sit: it can host advanced technologies and functions.
“We are now able to get rid of the frontiers between digital technology products and the
traditional instrument panels, doors, seats and so on, to get user interaction happening all
over the interface, no matter if it’s a screen, or in a part of a seat,” says Andreas Wlasak, VP
industrial design, Faurecia. “You won’t see the product boundaries any more.”
Faurecia’s Cockpit of the Future portfolio includes not just integration of controls into
seating surfaces (such as into the armrests) but coordination of safety-related sensor
technologies. Infrared cameras tracking biometric indicators such as heart rate and face
temperature, to detect drowsiness, are linked to actuators in the seat to instigate haptic
vibrations to alert the driver; facial recognition can be used to automatically adjust seating
position; and radar sensors can detect body mass to calculate weight and type of occupant
– not just to optimise seat belt tension, for example, but to collect and share information with
emergency services in the event of an accident, or to raise the alarm if a child (or animal) is
left unattended in a too-hot vehicle.
New seating kinematics will be needed to support new interior use-cases, such as those
HќVYKLKI`H\[VUVTV\ZKYP]PUN-H\YLJPHUV[LZ"P[OHZWHY[ULYLK^P[OA-VUHZ[Y\J[\YL[V
recline, lift, adjust and swivel a seat and then return it smoothly and quickly to an upright or
driving position. In order to do this, airbags and seatbelts are directly integrated into each
seat itself, rather than mounted in surrounding structures [pictured, top].
“The new seat has advanced versatile structure in driving, working and relaxing modes,”
says Jean-Baptiste Trollé, Faurecia industrial design director, Asia. “The new seating trend
we are seeing is to larger, more heavy and complex seating: seats which can rotate, turning
the seat inwards. Faurecia is working on the development of safety systems around that
[new motion] so the airbags will be integrated into the seat as well as the seatbelts. We
already have this working.”

40 Winter 2019/20
 Toyota Boshoku’s MX191 similarly leverages biometrics and embedded tech: each seat
can provide sensory stimulation through audio, vibration and climate control. An overall
monitoring system and unique algorithm coordinates the cabin functions and control
systems, while the seats themselves again integrate airbags (including an anti-submarining
airbag under the cushion), seatbelts and alert systems, as well as climate control (via vents
Stop the spread
in the surface, behind the neck and on the cushion front), 16 massaging air bladders and Something to bear in mind for shared vehicles? Brighton University student Laila
retractable foot-rests. These technologies are applied in the Toyota LQ (Tokyo 2019), Laurel’s humorous pair of chairs, an award-winner at the 2019 New Designers
in which the driver’s seat is automatically adjusted and ventilated if fatigue is sensed, or event in London, is called “A Solution for Man-Spreading”. The ‘male’ chair has
KLÅH[LKMVYYLSH_H[PVUPUH\[VUVTV\ZKYP]PUNTVKL wooden blocks strategically placed to prevent the occupant from sitting with his
Lear’s Intu system – as seen in the Rinspeed microSNAP (CES, January 2019), above – legs apart encroaching on other people’s space, while the ‘female’ chair actually
also focuses on comfort and wellness, alongside entertainment, safety and opportunities for encourages its occupant to take up the space she is entitled to. The idea, Laurel
adaptation and individualisation. It uses Lear’s BioBridge radio-frequency sensor technology says, came from observations and bitter experience on her train journeys.
to monitor heart and respiratory rates, detect stress and drowsiness, and then adjust seating
accordingly; it works in conjunction with a modular in-seat heat and cool system.
Completing the sense of the seat as a high-tech control centre are embedded
M\UJ[PVUHSP[PLZLUHISLKI`ZTHY[Z\YMHJLZHUK[V\JOWHKZ*V]LZ[YV»ZWVS`JHYIVUH[LÄSTZ
^P[OWYPU[LKLSLJ[YVUPJZJHUILHWWSPLKPUHYTYLZ[ZHZJHU*HUH[\»ZJHYIVUUHUVI\KÄST
with 3D touchpads; such lightweight solutions can be ‘hidden’ behind translucent materials
or beneath the seating textiles.
Alongside massaging, climate control and all the sensor-driven technologies, adjustment
and positioning of the seats themselves continue to develop too. The rear seats of the
Faraday Future FF 91 [top] achieve a 60-degree reclining angle, said to be the greatest-yet in
any production vehicle, and 14-way adjustment with four-way lumbar support. These NASA-
inspired ‘zero gravity’ seats give a so-called neutral posture for optimum ergonomics and
distribution of body weight: biomechanical factors which promise to enhance long-distance
comfort and relaxation.
New challenges are involved in designing these relaxing environments. As Faurecia’s
Jean-Baptiste Trollé notes, “in an autonomous world, where you have a driver lying back,
possibly sleeping, the important consideration is ‘how do you get someone prepared to drive
in a calm way, with no panic?’ We are using sound, light, smell, vibration, and are working to
design these scenarios in.”

Winter 2019/20 41
:LH[TVKLZB39D!:[HY[PUN7VZP[PVU"075LZ[TV]LKMVY^HYKZ":^P]LS":^P]LS"HUK*HTWÄYL
Regain lost time – with seating
E ven in today’s highly connected world, with services such as simple online
shopping and home deliveries, we still feel pressed for time. Millions of people
in countries including the US, China and Europe commute between 18 and 37
miles per day in a car – but riding in a vehicle can be restricting and limiting.
;VKH`^LOH]L[VHKQ\Z[V\YHJ[P]P[PLZ[VÄ[[OLJHY¶[^PZ[PUNHUK[\YUPUN[V
see someone, for example – so we often tend to stay looking forwards. And
when you add in the use of electronic devices such as mobile phones, each
person ends up travelling down the road in their own digital world.
9LJVUÄN\YHISLZLH[PUNJOHUNLZ[OLL_WLYPLUJLNP]PUNIHJRWYLJPV\Z[PTL
and social opportunities otherwise lost. At the touch of an app, the vehicle
transforms through a seamlessly choreographed dance. Do you have packages?
7PJRJHYNVTVKL(YL`V\NVPUNVUHSVUNYVHK[YPW&7PJRJHTWÄYLTVKL5LLK
to have a meeting? Conference mode can make that happen.
([4HNUH^L»]LILLUYLJVUÄN\YPUNZLH[ZMVYV]LY`LHYZ>LLUNPULLYLK
[OLÄYZ[:[V^ºU.VŽZLH[PUNZ`Z[LTMVYTPUP]HUZPU[OL<:PU^OPJO[OLZLH[Z
MVSKKV^U[VZ[VYLILSV^[OLÅVVY;OPZ[YHUZMVYTLK[OL]LOPJSLPU[VHUVWLU
space for carrying large items home – a revolution in the minivan market, now in
its fourth generation.
Looking forward, we are inspired by how autonomous driving will enable
ZLH[WVZP[PVUPUN[VWSH`HUPUJYLHZPUNS`PTWVY[HU[YVSLPUJYLH[PUNHÅL_PISL
JVSSHIVYH[P]LZWHJLMVYWHZZLUNLYZ[VLUNHNLPUHSSZVY[ZVMUL^HJ[P]P[PLZ>L
HYLJYLH[PUNYLJVUÄN\YHISLZVS\[PVUZ[OH[LUHISL[OL]LOPJSL[VHKHW[[V[OL
consumer, instead of forcing the consumer to adapt to the vehicle.
The result is value-added time and increased utilisation for drivers and
passengers: car sharing with cargo mode helps people support local businesses
HUKNL[TVYL]HS\LV\[VM[OLPY]LOPJSL"SVUNYVHK[YPWZ^P[OJHTWÄYLTVKL
allows a family to be more social and fun; and future autonomous ride sharing
with conference mode helps people be more productive while travelling.
Today, Magna engineering has made all these concepts fully functional and
Car Sharing for Delivering Cargo [left]. The driver parks their car at
work and shares it with a delivery company. Using an app, the company
YLJVUÄN\YLZ[OLZLH[ZPU[VJHYNVTVKL;OLWHZZLUNLYZLH[ULZ[Z\UKLY
[OLPUZ[Y\TLU[WHULSHUK[OLZLJVUKHUK[OPYKYV^ZLH[J\ZOPVUZÅPW\W
HUKTV]LHSVUN[OLÅVVYYHPSZ[VTH_PTPZL[OLSVHKHYLH:WHJLPZJYLH[LK
behind the passenger seat for smaller packages, and larger items can be
placed behind the third row.

Ride Sharing with Conference Mode [above]. A team has been

^VYRPUNPU[V[OLUPNO[HUKOHZU»[OHK[PTL[VYL]PL^[OLÄUHSWYLZLU[H[PVU
An autonomous ride share is called, and the team use conference seating
mode on the way to their meeting. The second-row outboard seats face
each other, while the middle seat swivels into place between the two front
seats. The driver seat and passenger seats reverse to enable all three rows
to face each other, and everyone is briefed, ready and well-prepared.

/RQJ5RDG7ULSZLWK&DPSðUH0RGH>ULJKW@. During a stop for snacks,

[OLKYP]LYYLJVUÄN\YLZ[OLZLH[Z![OLLU[PYLZLJVUKYV^KVLZ[OLºZ[HKP\T

SPONSORED FEATURE
swivel dance’ to face the third row. One parent jumps in the back with
the children, and transforms the road trip into family time: telling stories,
playing a game or helping with homework. The long road trip becomes
much more enjoyable – or educational.

M\[\YLYLHK`>LOH]LZLH[Z^P[OJ\ZOPVUZ[OH[ÅPW\WSPRLZ[HKP\TZLH[PUN
glide seamlessly on long powered rails to nestle up to the instrument panel
¶HUK[OLUNSPKLIHJR[VZ^P]LSKLNYLLZHUKÅPWKV^U[VHSSV^H
passenger to have face-to-face time with those in the back seat.
9LJVUÄN\YHISLZLH[PUNJHUIL\ZLKPUH]HYPL[`VM]LOPJSLZ[VWYV]PKL
the most valuable layout for consumers’ daily needs. Stop losing time.
Take time back. Learn more by visiting Magna at www.magna.com. Established 1957
HQ Aurora, Ontario, Canada
About Magna International
Magna is a mobility technology company. We have more than 166,000 Contact MagnaSeatingCommunications@Magna.com
entrepreneurial-minded employees and 346 manufacturing operations and
92 product development, engineering and sales centres in 28 countries.
We have complete vehicle engineering and contract manufacturing www.magna.com
expertise, as well as product capabilities which include body, chassis,
exterior, seating, powertrain, active driver assistance, electronics,
mechatronics, mirrors, lighting and roof systems.
 NISSAN IMK
Vehicle type Concept / city car
Senior VP, Nissan global design Alfonso Albaisa
Executive design director Satoru Tai
IMk programme design director Giovanny Arroba
Senior colour manager Nicole Fonseca
Interior colour designer Shinji Hirosawa
General manager, UI/UX design Taro Ueda
Creative design manager, Nissan Creative Box Mitsuki Nishikawa
Interior designer, Nissan Creative Box Masayasu Sugitani
Designer, Nissan Creative Box Jung Hoon Rhee
Launch Tokyo / October 2019

Text Karl Smith

Nissan is confronting the challenge of new technologies, powertrains and business

models on multiple fronts with its Intelligent Mobility initiative, and a constituent part of
this is establishing a new design language. Embodying traditional Japanese design
sensibilities, this is combined with a view toward emerging technologies that will
PUÅ\LUJLKLZPNUPU[OLJVTPUNKLJHKL
Executive design director Satoru Tai explains: “Nissan’s new design philosophy
centres on a Japanese minimal approach, to accent advanced technology that blends
seamlessly into our cars and a customer’s lifestyle. These serve as key elements in what
we call ‘timeless Japanese futurism.’ A minimal approach mainly refers to the physical
form – such as our concept’s simple, yet striking exterior shape. These seamless
expressions display the potential of electric vehicles and future driving technology in a
distinctly Japanese way.”

44 Winter 2019/20
Winter 2019/20 45
 Fundamental to Nissan’s new design language are the concepts of iki and ma. Ma
is an ancient Japanese concept that denotes space but also time; it has no direct
Western equivalent, and multiple meanings at technical, artistic, and cultural levels.
The word is sometimes translated as emptiness; not in the sense of a lack, or poverty,
but rather as potential and scope for opportunity. Iki is a more recent construct which
HYVZL^P[O[OL1HWHULZLTLYJOHU[JSHZZ!P[JVUUV[LZHZVY[VMLќVY[SLZZZ[`SL[OH[
is worldly, but not obsessively materialistic. Mitsuki Nishikawa, design manager at
5PZZHU»Z*YLH[P]L)V_ZH[LSSP[LZ[\KPVPU;VR`V»Z-HZOPVU+PZ[YPJ[KLÄULZiki as “cutting
edge without complexity, yet being concise, with the expression to bring newness.”
Both these concepts feed into the idea of ‘timeless Japanese futurism’, and the
ÄYZ[H\[VTV[P]LL_WYLZZPVUVM[OPZPZ[OL04RHYLPTHNPULKºkei’ car. The kei (short for
keijidoshi, or ‘light automobile’) is a class of car unique to Japan, originally created by
its government in 1949 to help the country transition from motorcycles to cars, and
YLI\PSKWVZ[^HY6]LY[OL`LHYZZPUJLLѝJPLU[kei cars – strictly limited in size and
engine power – have been remarkable platforms for innovation.
“We needed to reset how we design, because the way these vehicles are powered
and used have changed,” says Satoru Tai. “EV [electric vehicle] technology is here, and
[OLLU[PYLTPUKZL[¶HYJOP[LJ[\YL[VUVPZL¶PZX\P[LKPќLYLU[[OHUMVYH[YHKP[PVUHSPU[LYUHS
JVTI\Z[PVULUNPUL]LOPJSL,=ZHYLX\PL[HUKWV^LYM\SZV^L^HU[LK[VYLÅLJ[[OH[
with a design language that’s clean and minimal, yet still emotional, powerful, attractive
HUKZSLLR0[»ZUV[LHZ`[VYLWYLZLU[HULU[PYLS`UL^H\[VTV[P]LTV]LTLU[^P[O
something that’s visually simple.”
¸;OL04RJVUJLW[PZHUL^[`WLVMºYVVT»VUL[OH[L_\KLZ[OLUH[\YLVMHJHMt
VYSV\UNL¹ZH`Z5PZOPRH^H¸0[PZBHSZVDKLZPNULK[VILHWYP]H[LZWHJL^P[OZVJPHS
functions, so it may be closer to a living room than a public space, where you have
your own taste and character; in this case, a chic and elegant interior enjoyable with
others with great hospitality.”
“The cabin possesses a feeling of openness,” adds Tai. “The shapes and colour
KL[HPSZHYLKLZPNULK[VZ\NNLZ[HU\WSPM[PUNZWHJL>L^HU[LK[OL04R[VILJOPJZV
^LNH]LP[HILUJOZLH[[VJYLH[L[OLZHTL^LSJVTPUNMLLSPUNHZHSV\UNLVYJHMt>L
also wanted to keep some richness in the section of the doors, the instrument panel
and even the seats, by giving them the right texture through their materials.”

46 Winter 2019/20
Winter 2019/20 47
 Both front and rear seats are meant to convey the appearance of a banquette that
VULTPNO[ÄUKPUHSV\UNLVYHJS\I[OV\NO[OLMYVU[ZLH[PZHJ[\HSS`HOHSMILUJO
with the driver’s seat as a separate element. This gives “a visually wide appearance
with a sense of individuality, while allowing more openness to the rear passengers,”
says Mitsuki Nishikawa, who adds: “The seats covered with leather and fabric in
[OYLLKPќLYLU[IYPNO[ULZZLZZ\NNLZ[H^LSJVTPUNHUKYLSH_PUNZWHJL[OH[NP]LZ[OL
PTWYLZZPVUVMZP[[PUNVUHÅVH[PUNJSV\KI`JYLH[PUNULJLZZHY`[VULKPќLYLUJLZ¹;OL
thin frames of the seats are good both for saving space and ensuring a good view for
all passengers.
([[OL[VWVM[OLZLH[IL[^LLU[OLIHJRHUKOLHKYLZ[PZHJSLHYILaLSSLKSPNO[[OH[
illuminates the interior at head height. This helps to present the seats as a complete
\UPÄLKLSLTLU[PU[OLPU[LYPVY^OPSLYLWSHJPUN[OL[YHKP[PVUHSKVTLSPNO[PUHUHY[PZ[PJ
way, and also conveying information to the rear. In its transparency, it also relates to the
KYHTH[PJILaLSSLZZWYPZTVU[OLPUZ[Y\TLU[WHULS
This prominent IP feature houses the instrumentation and mapping functions. A
JSLHY[V\JOZJYLLU^P[OOVSVNYHWOPJPUMVYTH[PVUZ`TIVSZ[OH[ZLLT[VÅVH[^P[OPUP[Z
triangular volume, the display projects delicate shadows that change throughout the
KH`¸;OLHJ[\HSZJYLLUPZHWYPZT^OPJOPZJVTWSL[LS`ZLL[OYV\NOZVP[PZYLHSS`JVVS
when you get in the car,” says Nicole Fonseca, senior colour manager. “You can see
HSS[OLMHIYPJ[OYV\NO[OLWYPZTZV`V\MLLS[OPZYLHSS`UPJLÅV^PUNOVYPaVU[HSTV]LTLU[
and the big screen does not block any of the lines in the car; it feels like the whole thing
ÅV^ZHUKP[PZSPRL[OPZJVU[PU\V\ZILH\[PM\SSPUL¹
;OLÅH[ÅVVYPZJHYWL[LK^P[OHJVWWLYJVSVYLKZOHNWPSL^P[OTL[HSSPJÄIYLZ^V]LU
PU0[ZJVSV\YSVVRZKPќLYLU[H[KPќLYLU[[PTLZVM[OLKH`HUKMYVTKPќLYLU[HUNSLZ"
ZVTL[PTLZSPRL^PSKYPJLV[OLY[PTLZJVWWLYHUKV[OLY[PTLZJVќLLJVSV\YLK([
JLY[HPUHUNSLZP[HWWLHYZHZHMVYLZ[ÅVVYPUV[OLYZHUH\[\TUÄLSKHUKP[ZOLH]`
[L_[\YLSLUKZHJLY[HPULHY[O`WYLZLUJL[OH[NYV\UKZ[OLJVTWVZP[PVUVM[OLSPNO[LY
JVSV\YLKLSLTLU[ZHIV]L"[OPZJHYWL[JVVYKPUH[LZ^P[O[OLWPUR[VULKJVWWLYL_[LYPVY
colour to open the dialogue between inside and out.

48 Winter 2019/20
 W hat do the design departments of Land Rover,
General M otors and BM W have in common?
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• Interior and exterior features

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 The doors are an interesting juxtaposition of vertical and horizontal elements, inspired
by Japanese kigumi carpentry and woodworking. At the lower door, a series of vertical
slats suggests a fence or an abstract forest that rises from the carpet below. Above
[OPZPZHOVYPaVU[HSJVWWLY[YPTHUKKVVYOHUKSLHUKÄUHSS`HIV]L[OPZ[OL[PNO[S`
woven grey fabric that wraps around much of the interior.
The roof is glazed to open the interior to the sky, and to the view – for urban
journeys, upward into the city’s vertical landscape. To modulate the light, Nissan
coated the glass in a lattice pattern inspired by mizuhiki, a traditional and delicate rice
paper twine decoration, that modulates the light throughout the interior. This motif is
YLÅLJ[LKHNHPUPU[OLNYHWOPJZVM[OLMYVU[ZOPLSKNYPSSLVU[OLMLUKLYZ^PUKV^ZYLHY
spoiler, and on the wheels.

50 Winter 2019/20
Winter 2019/20 51
 The instrument panel is a simple minimalist design with horizontal elements spanning
across its surface to draw the eye across the cabin. Minimal controls and shifter are
placed at that panel that projects out from the IP; the only buttons are for the climate
JVU[YVSHUKRL`SLZZZ[HY[^OPSL[OLPUKPZWSH`PZJVU[YVSSLKI`HYV[HY`KPHS([[OL
JVYULYZ^OLYL[OL(WPSSHYTLL[Z[OLKHZO[^VZJYLLUZWYVQLJ[[OLYLHY]PL^MYVT[OL
cameras that are mounted on the exterior of the car.
The clear screen with holographic imagery is a strong, elegant counterpoint to
the proliferation of black screens in contemporary vehicles. The appearance and
KPZHWWLHYHUJLVMÅVH[PUNPUMVYTH[PVUHZULJLZZHY`[PLZPU^P[O1HWHULZLYL]LYLUJL
for the cycles of nature and the transience of beauty, the colourful images fading away
HM[LY[OL`HYLULLKLK.YHWOPJZ¶ÅV^LYZIPYKZ¶HWWLHYPUYLZWVUZL[V\ZLVM[OL
[V\JOZLUZP[P]LJVU[YVSZ

52 Winter 2019/20
At the Tokyo motor show, the IMk was displayed alongside the nearer-production Ariya
sedan-crossover – and both cars had a co-ordinating bag, designed with an urban
couple in mind. “We thought that they were a couple living in Tokyo, and that we really
^HU[LK[OLT[VºV^U»[OLJP[`HUKMLLSYLHSS`JVUÄKLU[¹L_WSHPUZ5PJVSL-VUZLJH
“We wanted to create a man-bag and also a handbag to go in this one [the IMk] that
TH[JOHSS[OLTH[LYPHSZ¹:OLLTWOHZPZLZ[OLPTWVY[HUJLVMRLLWPUN[OLPU[LYPVY¸]LY`
light, very fresh, because we know this car is lightweight, it is an EV. We don’t use any
leather; we didn’t want it to feel heavy, we wanted it to feel lightweight and cleanable,
I\[M\UJ[PVUHS¹
:H[VY\;HPJVUJS\KLZ!¸;OL04RPZHJHYMVYWLVWSL^OV»]LUL]LYILMVYLJVUZPKLYLK
I\`PUNH]LOPJSLVM[OPZZPaL;OLLSLJ[YPÄJH[PVUVM[OPZ\YIHUJVTT\[LYHUK[OL
EV platform, elevate the genre to a completely new level. It will capture a new
THYRL[WSHJLZ\JOHZS\_\Y`JHYV^ULYZPU;VR`V^OV^HU[Z[`SPZOL_JS\ZP]P[`HUKNYLH[
WLYMVYTHUJL`L[Z[PSS^HU[[VILHISL[VÄUKHWSHJL[VWHYR;OLSL]LSVMZVWOPZ[PJH[PVU
HUKJOPJ[L_[\YLZPZ\UTH[JOLKPU[OLZLNTLU[¹

cardesignnews.com
NISSAN IMK
Our view: >P[O[OLTVZ[KYHTH[PJZ[HUKH[[OL;VR`VZOV^5PZZHUKYL^
\ZPU[VP[ZLSLJ[YPJM\[\YL:P[[PUNIL[^LLU[OL(YP`HHUK[OL04R^HZHKPNP[HS Length 3434mm
[YLL^P[OH\[\TUSLH]LZMHSSPUNHUKKYPM[PUNPU[OLLKKPLZVMH]PY[\HS^PUK!H
Width 1512mm
sophisticated use of technology and presentation which appreciated the way
Japanese culture is irrevocably intertwined with the natural world. This was a Height 1644mm
WV^LYM\S]PZ\HS[VVS[VJVTT\UPJH[L[OLPTWVY[HU[LSLTLU[ZVM5PZZHU»ZUL^
EV design language. Digital graphics are also seen in the randomly-generated
cherry-blossom pattern in the grille.
The liquid, multi-layered, two-tone akagane copper paint of the body
references Japanese metalworking, and lends highlights and lowlights to the
surfacing. While the classic keiJHYPZH]LY`IV_`HYJOP[LJ[\YHSHќHPY[OL04RPZ
sculpted in a more dynamic composition within its tiny footprint. Its character
SPULZHYLTVYLHUN\SHYHUKÅV^PUNZ\NNLZ[PUNTV]LTLU[HUKJVTIPULK^P[O
the more sculptural massing, creates new possibilities in the kei segment.
Maxine Morland, Karl Smith

Winter 2019/20 53
 New materials for smart surfaces:
rethinking design for new use-cases and interior layouts
¸ $GLσHUHQWGHVLJQFRQFHSWDQGSURSRVLWLRQ
A
s interior design is moving towards a living room-type in-car experience, it’s
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2VRRVULU*HUH[\»Z*,6¸:VTL[PTLZ[OLKYP]LYPZJSVZL[V[OL^OLLSHUKJHU
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 SPONSORED FEATURE
About Canatu
Canatu’s solutions bring design freedom and user experience to the next
level for 3D shaped touch devices and enable autonomous driving in
any weather. Canatu develops and manufactures innovative 3D formable
HUKZ[YL[JOHISLÄSTZHUKZLUZVYZMVY[V\JOHUKOLH[LYZVS\[PVUZ;OLZL
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using equipment developed by Canatu.
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 *HUH[\OHZQ\Z[TV]LK[VHUL^MHJ[VY`^OPJOOHZYVVT[VPUJYLHZL HQ and factory Vantaa, Finland
THU\MHJ[\YPUNJHWHJP[`[PTLZMVYTHZZWYVK\J[PVUHUK^OLYLP[
Contact sales@canatu.com
OHZPU[YVK\JLK[OLUL^H\[VTH[LK*5)ÄSTWYVK\J[PVUSPULWS\ZVULVM
Finland’s largest clean rooms.
www.canatu.com
Canatu – Shaping surfaces into experiences. www.canatu.com
 VOLKSWAGEN ID.3
Vehicle type Production / C-sector hatchback
Head of design 2SH\Z)PZJOVɈ
Interior team leader Tomasz Bachorski
Interior designers Boris Grell, Taras Gorbachev, Alex Gebel
Colour and trim leader Oona Scheepers
Colour and trim designers Frauke Baumecker, Heike Hustedt, Mareike
Hackbarth, Meltem Toplu, Marion Dürr, Simon Schustereit
Project manager Holger Mertens
Project started / completed September 2015 / February 2018
Launch Frankfurt / September 2019

Text Guy Bird

56 Winter 2019/20
It’s easy to see why Volkswagen says that the ID.3 is as important to
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one of them.
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were part of that presentation. When this one was done, the idea of the platform with a
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to get the proportions right. Then the [design] process started across the VW Group
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front of the IP, rather than sitting inside a cowl integrated within it, and the display is
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can take more prominence.”

58 Winter 2019/20
Winter 2019/20 59
60 Winter 2019/20
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wanted a solution that is unique and easy to understand. We came up with this touch
slider. It’s really simple.”
Many of the centre screen’s graphics exude a refreshingly human approach, too –
referencing warming feet or cooling hands, rather than just temperature adjustment
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Winter 2019/20 61
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^H`P[»ZT\JOOHYKLY¹

VOLKSWAGEN ID.3
Length 4261mm
Width 1809mm
cardesignnews.com Height 1552mm
Wheelbase 2765mm

Our view: Volkswagen’s repositioning was seen at the Frankfurt show when
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Guy Bird

62 Winter 2019/20
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Visit www.cardesignnews.com/user-experience to read:
• Hyundai 45 and H-Space concepts
• BMW Vision M Next
• Canoo’s Canoo
• First sight : Yanfeng XiM20
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Use the CDN UX channel to stay informed about the latest trends
and research in production and concept car user experience.

Creativity delivered: design
freedom with Architexture
A collaborative approach with proprietary technology creates bespoke textures
never before possible
A brilliant design for a textured surface sits on a designer’s computer screen.
All who pass by remark on the originality of her concept. But how can it be
manufactured?
Standex Engraving Mold-Tech has the answer
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with design teams to capture those dreams and interpret how the vision for
their product can be expressed through surface textures. Bespoke textures are
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Architexture apart are its client relationships and advanced design processes.
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intent and prowess behind those organisations and can reinforce an existing or
an emerging brand strategy.”
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ILYLHSPZ[PJ^OPJOPZ^O`[OLZ[\KPVZ\ZLHWYVJLZZJHSSLK+LZPNU=LYPM`HUK
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from a client and develop a series of textures for review. Because our diverse
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compatibility with any 3D shape.”
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clay or Ren board to be wrapped in a custom texture.
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SPONSORED FEATURE
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bring the visions of its clients to life.
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HUKPU[LYHJ[P]L 4PRL4PSSLYJVUJS\KLZ >L^VYRILZ[^OLUV\YKLZPNULYZ
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UL^KLZPNUSHUN\HNLMVYH\[VTV[P]LPU[LYPVYZHUKTH`ILZVTLKH`MVY
7HYLU[JVTWHU`! Standex Engraving Mold-Tech
L_[LYPVYZHZ^LSS>LZ[HUKVU[OLLKNLVM[OH[UL^MYVU[PLYYLHK`[V^VYR
^P[O6,4ZHUKZ\WWSPLYZ[VKL]LSVW[OL]LOPJSLZVM[OLM\[\YL¹ Studios: Detroit, USA;
Manchester, UK; Suzhou, China
About Architexture: ,TWSV`LLZ! 25
With facilities in 46 locations in 23 countries, Standex Engraving Mold-Tech *VU[HJ[! detroit@architexture.design
and its Architexture design consultancy serve OEMs and suppliers around
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expertise. For more information, please visit www.architexture.design.
 KARMA SC1 & SC2
Vehicle type
VP, global design and architecture
Concept design manager
Lead interior designer
3LHKKLZPNULYJVSV\YTH[LYPHSZ
ÄUPZO Adelaide Begalli
Project started / completed
Launch
Roadster & coupé
Andreas Thurner
Jacques Flynn
Andres Franco Luis
April 2018 / April 2019
Shanghai, April 2019 / Los Angeles,
November 2019

Text Karl Smith

Karma Automotive, now owned by the Wangxiang Group, made a bold statement at
the Shanghai auto show with its SC1 Vision Concept, a dramatic roadster previewing
the evolution in design language for the brand. Its design drew inspiration from Karma’s
California home: its climate, its culture, the glamour of Hollywood, the dynamics of surf
and hot-rod culture, and the state’s heritage of innovation in both the aerospace and
automotive sectors all found a place in the styling of the SC1.
;OLºOVYPaVUVYHUNL»VM[OLÄYZ[:*L]VRLZIYPSSPHU[*HSPMVYUPHUZ\UZL[ZHUK[OLSVUN
OVVKHUKJHIYLHY^HYKHYJOP[LJ[\YLHYLZ\NNLZ[P]LVMYHJPUNHPYJYHM[![OL-PZRLY[LHT
JP[LZ[OL/\NOLZ/VM ^OPJOZL[HUL^ZWLLKYLJVYKHUKPUÅ\LUJLK[OLKLZPNU
of planes for a decade. “The proportions of that plane and its elegant surfacing were
translated for the Vision concept car,” recalls Jacques Flynn, concept design manager.

66 Winter 2019/20
Winter 2019/20 67
 ;OLWYVQLJ[JVTTLUJLK^P[OZRL[JOPUNPU(WYPSI\PSKPUN\WZJHSLHUK
design of the interior began in June 2018, using VR as well as clay and foamcore
modelling. Construction of the Shanghai show car started in October 2018.
6UHJVUJLW[\HSSL]LS[OL:*PZVYNHUPZLKHYV\UK[OYLLºYLHKZ»!ÄYZ[S`HSS
about its (exterior) proportion, the dramatic length and simple massing, reinforced
by large wheels and strong graphics. The second ‘read’ is of the complex interior,
^P[O[OL[OPYKYL]LHSPUNTVYLHUKTVYLKL[HPSZ^P[OPU[OLJSVZLYVULSVVRZ
Approaching the car, dramatic wing doors sweep up, operated via facial or
ÄUNLYWYPU[YLJVNUP[PVU[LJOUVSVNPLZ6UJLZLH[LK[OLKVVYZJSVZL"[OL`JLSLIYH[L
[OLVJJHZPVUSPRLH/VSS`^VVKYLKJHYWL[^LSJVTL(ZVULLU[LYZ[OLJVJRWP[
[OLMLH[\YLZHYL\U]LPSLK!HILZWVRLZL[VMS\NNHNLPZ[\JRLKPU[VJSL]LYYLJLZZLZ
behind the winged doors, for example.
The fuselage-style roadster body has a low windscreen which wraps around
[OLJVJRWP[HUKMHKLZPU[V[OLYLHYKLJR^OPSL[OLPU[LYPVYPZPU[LUKLK[VILZU\N
HUKZLJ\YL¸;OLJVJRWP[PZHIV\[JYLH[PUNHULU]PYVUTLU[HUKPZKLZPNULK[VÄ[
SPRLHNSV]L¹ZH`ZSLHKPU[LYPVYKLZPNULY(UKYLZ-YHUJV3\PZ¸,]LY`[OPUNPZHIV\[
LUOHUJPUN[OLKYP]PUNL_WLYPLUJL"HUKHZHS\_\Y`JVTWHU`^LULLK[VNP]LV\Y
customers the best possible experience.”

68 Winter 2019/20
Winter 2019/20 69
 ;OLHZ`TTL[YPJJVJRWP[PZKP]PKLKPU[V[^VHYLHZ![OLKYP]LY»ZZWHJLPZNP]LUWYPVYP[`
^OPSL[OLWHZZLUNLYLUQV`Z[OLYPKL0UMYVU[VM[OLKYP]LYPZHUHPYJYHM[Z[`SL`VRLVY
[OYLLX\HY[LYZ[LLYPUN^OLLS(IV]L[OLZ[LLYPUN`VRLPZHSHZLYIHZLKWHUVYHTPJ
OLHK\WKPZWSH`[OH[WYVQLJ[ZYLSL]HU[PUMVYTH[PVUKPYLJ[S`PUMYVU[VM[OLKYP]LY"[OPZ`VRL
HKQ\Z[ZHZKV[OLWLKHSZ[VÄ[[OLKYP]LYZPUJL[OLZLH[ZHYLÄ_LKPU[V[OLM\ZLSHNL
;OLYLHYL[^VJ\Y]LKZJYLLUZPUMYVU[VMKYP]LYHUKWHZZLUNLYHUK[^V63,+
touchscreens embedded in each door panel to control climate settings. The screens
in front of the driver/passenger are informed by AI, and the passenger screen can also
IL\ZLKMVY]PKLVWSH`IHJR;OL[V\JOZJYLLUZ¸OH]LOHW[PJMLLKIHJRZ[HRLUMYVT[OL
H]PH[PVUPUK\Z[Y`^OPJOHSSV^`V\[VJVU[YVSM\UJ[PVUZ^P[OV\[[HRPUN`V\YL`LZVќ[OL
road,” says Jacques Flynn.
;OLZLH[ZHYLKP]PKLKPU[V[OYLLZLNTLU[Z!SV^LYJ\ZOPVUZIHJRYLZ[ZHUK
OLHKYLZ[ZJVYYLZWVUKPUN[V[V\JOWVPU[ZHSVUN[OLIVK`;OLIHJRYLZ[PZIVUKLK[V
[OLIVK`ZOLSSHZPZ[OLOLHKYLZ[^OPJONYV^ZV\[VM[OLYLHYKLJR\UP[PUNPUZPKLHUK
V\["[OLZLH[OHZZLJ[PVUZVMULVWYLULIVUKLK[VHJVU[YHZ[PUNJHZOTLYL;OLOHYK
JHYIVUÄIYLZOLSSVM[OL^HSSZHUKÅVVYTLHU^OPSLPZPU[LYWVZLK^P[OWLYMVYH[PVUZHUK
pads of soft leather surfaces where the body and arms or hands touch.
;OLV]LYHSSMLLSVM[OLJVJRWP[^P[OP[Z]HYPL[`VMMVYTZHUKZ\YMHJLZPZ]LY`VYNHUPJ
HZPM[OLPU[LYPVY^LYL^LH[OLYLKV\[VMZVSPKYVJR0UKLLK[OLKYHTH[PJJ\Y]PUN
sandstone surfaces of Antelope Canyon in Arizona were an inspiration, notes Andres
Franco Luis.
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KVVYZHUKPU[OLYLJLZZLKHYLHZHYV\UK[OLZLH[Z4VYLZ\I[SL3,+ZY\UHSVUNRL`
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of interior surfacing and lighting.”
7HULSZVM+WYPU[LKTH[LYPHSZHYLJYHM[LKHJJVYKPUN[V[OLLYNVUVTPJULLKZVM
the passengers in particular areas. These appear ‘quilted’ with diamond and chevron
WH[[LYUZHUK[OLJHYIVUÄIYLVM[OLJHIPUPZISLUKLKMVYH\UPX\LHWWLHYHUJL;OL
3,+Z[YHUKZHYLPU[LNYH[LK[V]HY`PUNKLNYLLZ^P[O[OLZLWH[[LYUZHSSV^PUNMVYH
QL^LSSPRLX\HSP[`[V[OLZ\YMHJLZ^P[O^V]LUPU[OYLHKZVMSPNO[¸0[»ZHIV\[KPZJV]LYPUN
little details and falling in love over and over with the things you see and touch,” says
(KLSHPKL)LNHSSPSLHKKLZPNULYMVYJVSV\YTH[LYPHSZHUKÄUPZO

70 Winter 2019/20
 GAC Entranze
Designed to share experiences

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McLaren Speedtail
The inside story

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 The SC1 was seen again at the Los Angeles auto show in November 2019, now in a
silver colourway – and accompanied by a hard-topped ‘Vapor Gray’ counterpart, the
:*JV\WtBWPJ[\YLKD¸;OL[^VJHYZHYLTVYLKPќLYLU[[OHU[OL`TH`ZLLTH[ÄYZ[
glance,” says Karma design vice president Andreas Thurner. “The SC1 is a lifestyle
statement, and a statement about the general direction of the Karma brand. The SC2
is all about the drive. It is a more mature statement of what we imagine a hypercar
could be, and embodies elements of both today and tomorrow’s Karma technology
HUKSPMLZ[`SL>L[OPURVMP[HZHNLU[SLTHU»ZYHJPUNJHY¹
;OLHZ`TTL[Y`VM[OLJVJRWP[PZTVYLWYVUV\UJLKPU[OL:*^OLYL[OL[V[HS
emphasis is on the driver – the company’s research has shown that the majority of
Karma owners drive alone much of the time. The screens are oriented towards the
driver (a screen for the passenger will be optional).
“The SC2 is a driver’s car,” stresses Thurner. “It is all centred on the steering wheel.
;OL^OLLSHUHJ[\HSJSVZLKZX\HYLHZVWWVZLK[V[OL`VRLPU[OL:*JVU[HPUZ
OHW[PJÄUNLY[PWJVU[YVSZ<USPRLPU[OL:*^OLYL[OLZLH[Z^LYLÄ_LKHUKHWHY[VM
[OLM\ZLSHNL[OL:*ZLH[ZHYLHKQ\Z[HISL^P[OJHYIVUÄIYLMYHTLZHUKJV]LYLK^P[O
Bridge of Weir leather. They are biometric units which learn the shape of your body and
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HUKMYPJ[PVUIYHRPUN¹
72 Winter 2019/20
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acceleration, steering, suspension reaction, wheel travel and even environmental
IHJRNYV\UKZ\JOHZSPNO[JVUKP[PVUZ[LTWLYH[\YLHUKH\KPVZV\UK[YHJR4\S[PWSL
ZLUZVYZPUJS\KPUNH[YPWSLOPNOKLÄUP[PVUJHTLYH\UKLY[OL^PUKZOPLSKHUK3P+(9\UP[Z
THRLH]LY`HJJ\YH[LYLJVYKVM[OLKYP]L
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invented in California. He adds that this year, the largest concert in history was held on
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Thurner emphasises that, although future Karma vehicles will be highly distinctive,
“it’s not just a matter of form and aesthetics: Karma is about a singular driving
experience, and all of our innovation, technology and design will focus on that.
¸6\YJHYZHYL]LY`IVSKHUKVYPNPUHSHUK^L[OPUR[OH[V\YJ\Z[VTLYZV\Yº[YPIL»HYL
and will be, the same. In the future, our customers will be a new generation that loves
to drive, but also embraces a new 360-degree driving experience that includes driving
in both real and virtual worlds, and sharing that experience with fellow enthusiasts.”
 cardesignnews.com
KARMA SC1 VISION & SC2
Our view: A glimpse of Karma’s future was shown in the SC1 roadster, a
pure-electric vehicle with advanced range and power. The styling, by Karma’s Length 4715mm
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Width 2023mm
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voice, eye and graphical interfaces. Height 2920mm
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Karl Smith

>PU[LY  73
 NOTED

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