APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE.

Evidencia 1

SUMMARY “APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF

INDUSTRIAL ENTERPRISE”

PRESENTADO POR

NATHALIA MELISSA ORTIZ CARDENAS

ID 1087421606

SAN JUAN DE PASTO – NARIÑO

PRESENTADO A:

INS. RONALD JAY FRESNEDA CASTAÑEDA

TEC. NEGOCIACION INTERNACIONAL

FICHA: 2104838

SERVICIO NACIONAL DE APRENDIZAJE – SENA

CENTRO PARA LA INDUSTRIA DE LA COMUNICACIÓN GRAFICA – CENIGRAF

REGIONAL DISTRITO CAPITAL

02 de junio. de 20
 APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL
ENTERPRISE.

The article by Tatiana Maksiman and Elena Shapran deals with the development of
the economic sistem in Ukraine.

The article also affirms the relationship of the competition neween the subjects who
need the decisión of tasks and the content of the Enterprise diagnosis.

Acoording to the article the marketing activity has a special place, its basic content
is the estimation of the state of economic subjects, with the purpuse of exposing
problems and directing decisions and acceptance of them.

The article states that there are scientists dedicated to this problem and few talk
about the diagnosis of the company.

Maksiman and Shapran conclude in their article that the determination of the
current state of the economy depends on the package of the plan,
recommendations and procedures aimed at the improvement of this state and the
authentication of the real state and the properties of the company, exposure of
constant changes, objects of factors that improve changes and development in the
ecomic system.
 BIBLIOGRAFIA

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Vent
as/122702/Contenido/DocArtic/Guidelines%20for%20writing%20a%20summary%2
0with%20in-text%20citations.pdf

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Vent
as/122702/Contenido/DocArtic/Approach%20to%20diagnostics%20of%20marketin
g%20complex%20of%20industrial%20enterprise.pdf