Chapter 01: Your Digital Marketing Strategy

Template (AKA The Customer Value Journey)

We call this video the “Valentine’s Day War on Sales & Marketing.”

But as you know, just creating a video isn’t enough. We also had to decide
how we were going to get people to watch the video. So we chose to run a
Facebook ad campaign (with video views as the goal) to generate traffic to the
video. This made up the “Traffic” portion of our campaign.

Here’s what one of those ads looked like:

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 Chapter 01: Your Digital Marketing Strategy
Template (AKA The Customer Value Journey)

Advertising is the best way to get eyeballs on your content—for all stages of
the Customer Journey.

Because the goal of this campaign is to get people engaged with us, our call
to action was very simple: “Watch this video!”

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