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    Nokia was founded in 1865 in Finland as a wood pulp and paper mill company. It later merged with a cable manufacturer and entered the mobile handset business in 1987, helping establish GSM as the European cellular standard. By the 1990s, Nokia had become the second largest mobile phone manufacturer behind Motorola. However, Nokia struggled to adapt to changing market demands, was excluded from partnerships forming new standards like Android, and lost ground to low-cost Asian competitors as its decision-making processes became bureaucratic.

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    Nokia was founded in 1865 in Finland as a wood pulp and paper mill company. It later merged with a cable manufacturer and entered the mobile handset business in 1987, helping establish GSM as the European cellular standard. By the 1990s, Nokia had become the second largest mobile phone manufacturer behind Motorola. However, Nokia struggled to adapt to changing market demands, was excluded from partnerships forming new standards like Android, and lost ground to low-cost Asian competitors as its decision-making processes became bureaucratic.

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    4 views1 page

    About The Company

    Uploaded by

    vamsi sanapala
    Nokia was founded in 1865 in Finland as a wood pulp and paper mill company. It later merged with a cable manufacturer and entered the mobile handset business in 1987, helping establish GSM as the European cellular standard. By the 1990s, Nokia had become the second largest mobile phone manufacturer behind Motorola. However, Nokia struggled to adapt to changing market demands, was excluded from partnerships forming new standards like Android, and lost ground to low-cost Asian competitors as its decision-making processes became bureaucratic.

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    A BRIEF BACKGROUND ABOUT THE CASE

    ABOUT THE • Founded in 1865 at Espoo on the banks of river Nokia, Finland
    COMPANY • Started as wood pulp and a paper mill organization.
    • Merged with Finnish Cable works , which manufactured cable
    wires, Telephone and radio transmission equipment.
    • Entered the Mobile handset business in 1987 and helped establish
    GSM throughout Europe as standard network for cellular
    companies.
    • In 1992 divested multiple businesses such as data, chemicals and
    forestry divisions and focus on mobile phones and network
    equipment.

    HIGHLIGHTS ISSUES FACED


    • Established GSM and made it a • Unable to change with the changing
    standard operating network demand of the market.
    • Became the second largest • Wasn’t allowed to get into the Open
    manufacturer of phones behind Handset Alliance of Google, HTC and
    Motorola in 1992 Samsung which led to formation of
    • In 1994, Became the first Finnish Android platform standards
    company to be listed on the NYSE. • Was already loosing ground in Asia
    • Achieved market dominance 2003 due to the emergence of low cost
    onwards after overtaking Motorola competitors
    as the largest manufacturer in 1998. • As company grew it became
    • Sold more than 100 models of hierarchical and decision making
    phones in more than 150 countries bureaucratic.

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