Table of Contents

Introduction 238
Priming 238
Confabulation 239
Confirmation Bias 240
Hindsight Bias 240
The Texas Sharpshooter Fallacy 241
Procrastination 242
Normalcy Bias 242
Introspection 243
The Availability Heuristic 244
The Bystander Effect 244
The Dunning-Kruger Effect 245
Apophenia 245
Brand Loyalty 245
The Argument from Authority 245
The Just-World Fallacy 246
The Public Goods Game 247
The Ultimatum Game 247
Cult Indoctrination 247
Groupthink 248
Supernormal Releasers 248
The Affect Heuristic 248
Dunbar’s Number 249
Selling Out 250
Self-Serving Bias 250

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The Spotlight Effect 250
The Third Person Effect 250
Catharsis 251
The Misinformation Effect 251
Conformity 252
Extinction Burst 253
Social Loafing 253
The Illusion of Transparency 254
Learned Helplessness 254
Embodied Cognition 254
The Anchoring Effect 255
Attention 255
Self-Handicapping 256
Self-Fulfilling Prophecies 257
The Moment 257
Consistency Bias 257
The Representativeness Heuristic 258
Expectation 258
The Illusion of Control 259
The Fundamental Attribution Error 260

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