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Questions

Case: Houston We Have a Problem: NASA and Open Innovation

Marks: 5 marks
Instructions: Read the case and answer the questions below in groups. Submit the
answers in AIS before the start of next class.

Q1. Why is collaboration and open innovation so strategically important for David?

Q2. Why has the response to open innovation been so negative? Why such emotion?

Q3. What would you suggest that Davis and Richard do going forward?

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