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to Soundings: An Interdisciplinary Journal
Justin Patch
self, sees and hears itself, and like the blob, it feeds on the incor-
poration of others, turning them into part of the slow, giant
wave. But the You resists static interpellation because it renews
itself and becomes a force only when a cogent affective structure
is presented. Political formulas and strategies that worked eight,
four, even two years before can prove to be wholly ineffective;
older structures of feeling can be reanimated after time out of
political discourse, and new and powerful rhetorical formula-
tions can be haphazardly concocted. Through various means,
campaigns experiment with structures that attempt to create a
You, but that can only partially construct the You, leaving the cor-
poreal manifestation of You to finish the project laid out for it.
Chief among these architectural frames is noise: copious, over-
whelming, bone-rattling, deafening, disorienting, and controlled.
The noise of the crowd - in applause, chants, enthusiastic
screams and Hollers - is one of the key building blocks, de-
signed by the campaign and built by the Citizens, which deeply
affected the sonic presence of this past election cycle.
On an early morning hotel shuttle to the Denver Airport, a slender
middle-aged woman with a cane, one of the members from the
Texas delegation, was helped into the front seat. In the silence
dictated by five grueling but energizing days of meetings, speeches
and celebrations, her phone rang, and she answered. She excitedly
talked about the Convention, the acceptance speech and the com-
ing battle in the months ahead. You know this grassroots isn't go-
ing to stop once he's elected. We're gonna be right there with
him.
As the You heard itself in its own noise, the deafening din and
historic roar of tens of thousands, it began to imagine itself dif-
ferently; it transformed itself, its imaginations and fantasies. The
You mystically predicted the future and placed itself in an agen-
tive relation to it; the You simultaneously became a logical out-
come of participation, its brain child, and an active determinant
in the unfolding future.
Feeling Noise
The gathering of the crowd, its noise, is one of the most crucial
aspects of political advertising, political involvement and persua-
sion. Drawing out dense and enthusiastic crowds though market-
ing, publicity and celebrity power is essential in re-presenting
candidates as electable, viable, exciting, and worthy of the atten-
tion of potential voters, donors, and media outlets. Not only is it
crucial to show stills and clips of the candidate surrounded by
adoring fans, pulsing throngs pushing closer and closer to the
stage in quasi-religious fervor, it is also essential to hear and feel
them - the roar of the applause that punctuates and frames
talking points and sound bites, or the candidate's entrance and
exit from the stage. The moments of arrival and departure, so
mythically ensconced in political theater, act as an obvious ba-
rometer of popularity and enthusiasm and are accentuated and
noted by journalists who recount the thunderous applause of the
long-awaiting spectators and edit their video accordingly.
At these moments the living tableau of the celebrity political
candidate becomes the picture into which the crowd loses itself,
becoming one with the candidate's political movement - the
addressed You - as the embodiment of political life and demo-
cratic ideals of mass participation and majority rule through
noise. In Deleuze and Guatarri's exegesis of the concept of the
percept, they use the example of Virginia Woolfe's Mrs. Dal-
loway, from the novel of the same name, "who perceives the town
- but because she has passed into the town like 'a knife through
everything' and becomes imperceptible herself," (169). These
crowd scenes, masterfully created by the campaign,19 spew with
affect, transforming the participants into an undifferentiated
noisy mass and a persuasive political percept. The individuals be-
come imperceptible as they become the crowd, a pack of You
with the candidate as their leader. Popularity, the necessity of
democracy, is a percept of thousands merging in dedication and
devotion to one, who in turn will be faithful to them. Like the
character in the example, we are woven into the crowd, indepen-
dently invisible and imperceptible, but this transformation needs
the accompaniment of crowd noise to move the individuals into
being a political pack. The affect that creates such a percept, a
becoming crowd, necessitates the vision of the crowd along with
the sound and feeling, a synaesthetic state of being.
As the press and the campaign struggle with and against sup-
porters and spectators to craft a candidates' persona, they are
also creating a sound/percept. While campaigns attempt to con-
trol the message and associations of the candidate, they manufac-
ture a picture of an object that synaesthesically connects feelings
and emotions to sounds - catch phrases and the noise of ap-
plause meant to trigger specific affects. On the campaign trail,
wise words spoken mean nothing if they are not accompanied by
the sound of mass approval. The image of the candidate must be
synonymous with applause; the picture of an event in which the
observer partakes, the percept, the living picture, must sound
like the typical voracious crowd, must be accompanied by self-
made, carefully orchestrated noise.
The political crowd is the pack of modernity's liberal politics; it
aims to grow and to move with singular purpose, efficiency and
breadth.20 Behind its leaders and its hierarchy, it seeks to con-
quer through communion and action, and to share the spoils in
orgiastic delight, then break apart into its smaller segments and
modules after the feasting. When the pack is again a necessity, a
leader must assemble the You, grow it, and once again bring it
under his control. Their efficacy is put to the test and if they are
defeated, loyal followers go hungry. To grow and maintain these
packs is a sonic duty: discourse, soundscape and the noise of the
Listening to Noise
While we look back at the events of the past two years and for-
ward to the political battles being fought in Washington and in
Statehouses around the country, we often choose to see the work-
ings of democracy, either in execution or violation. But in recent
offhanded comments made by a suffering opposition, veiled and
overt references to fascism and totalitarianism have been made.
While these remarks may hold little water, the underlying ques-
tion is of great interest. In his essay, "The Work of Art in the Age
of Mechanical Reproduction," Walter Benjamin writes briefly
about perception changing as social circumstances undergo
modulation. Despite assertions that political movements like Fas-
cism and Monarchy have made little impact on US politics,31
changes in modes of consumption, particularly of mass media/
social networking, enabled by the proliferation of the internet
and wireless technology, have caused metamorphoses in social
conditions. In the years since that statement was made, has fas-
cism become a possibility in a nation so steeped in liberalism?
It seems that many of the auditory patterns experienced and
relayed by observers of recent political campaigns might be all
too familiar to those who had likewise observed European Fas-
cism. The mass gatherings of unlikely partners, the unified and
choreographed sound and movement, the cult of personality and
hostility all ring familiar, not to mention the aggressive revival
and stoking of nationalism and xenophobia in the wake of 9/11
and economic recession.
NOTES
1. Out of courtesy, all of the personal names in this document have been
changed.
2. One unexplored element of Russolo's treatise is that he was one of the few
"art music" composer who advocated for an ethnographic method for inspi-
ration for composition.
3. See Russolo, Luigi, The Art of Noises. New York: Pendragon Press, 1986. Rus-
solo was in no way universal with his assessment of the contemporary situa-
tion. His theories reflected his experience in modern Europe, especially
the experiences of World War Two and his assumptions about labor and
the concert hall.
4. Barclay Brown (in Russolo, Luigi, cited above) makes the point that the
Futurists' aesthetics were adapted by Dada despite their outward disputes. It
is also the case that some noises have been incorporated into concert music
at different points in the mid-to-late 20th century. With the notable excep-
tion of Edgar Várese' s Deserts, these noises have more often than not been
additive and not constitutive in nature, with compositions still focusing on
traditional instrumentation and using noises for effect. Worth noting are
the experiments by composer John Cage in the realm of everyday noise as
composition. In Cage's case, however, he was more interested in the prac-
tice of listening to the already existing sound as music rather than creating
it for the concert hall by mechanical reproduction.
5. See Donna Haraway's The Companion Species Manifesto: Dogs, People, and Sig-
nificant Otherness. Chicago: Prickly Paradigm Press, 2003.
6. Quoted in Currid, Brian, 2006.
7. See Bull, Michael in Erlmann, 2004. In his sub-heading "The Aesthetic Na-
ture of Mobile Aural Solipsism," Bull states that, "Walkmans are used as
both mundane accompaniments to the everyday experience and as a way of
aestheticizing and controlling that very experience. Their use greatly ex-
pands the possibilities for users to aesthetically re-create their daily experi-
ence." When actively re-packaged and re-played at will, even political
rhetoric serves to fulfill personal aesthetics (even is those tastes and feelings
are interpellated).
8. Bakhtin, M.M. The Dialogic Imagination. Austin: University of Texas Press,
1981. Also see Volosinov, Marxism and the Philosophy of Language. Cam-
bridge: Harvard University Press, 1973.
WORKS CITED