“SOCIAL MEDIA IS ABOUT THE PEOPLE!

NOT ABOUT YOUR

BUSINESS. PROVIDE FOR THE PEOPLE AND THE PEOPLE WILL
PROVIDE FOR YOU.” – MATT GOULART

SOCIAL MEDIA
SECRETS
EVERYTHING YOU NEED TO KNOW ABOUT
SOCIAL MEDIA TO GROW YOUR BUSINESS

BY ABIODUN ADEOBA
 Dear Business Owner, Social
Media Manager, Social Media
Content Creator, and Social Media
Marketer

What you are about to read in this

books has been tested by me,
several experts and other big
brands in the world, and it
worked.

If you follow each stages, you’ll

definitely harness the skills to
grow your business with social
media and do business in a
helpful, holistic and human way.
 TABLE OF CONTENT
1. Introduction To Inbound Marketing
1.1 The Inbound Methodolody

1.2 Defining A Company’s Purpose

1.3 The Importance of Setting Business Goals
1.4 The 4Ps Of Creating A Successful Brand
1.5 The Buyer’s Journey Explained

2. Know Your Social Media Channels And Strategy

2.1 The Importance of Social Media Strategy
2.2 The Social Media Channels Explained

2.3 Crafting A Social Media Goal

2.4 The Social Media Tools To Get The Job Done

3. Understanding Your Brand and Industry Conversation

3.2 Social Media Monitoring
3.3 Social Media Listening

3.4 Social Media Listeing and Monitoring Tools

3.5 Keeping An Eye On Competition

4. Developing Your Social Media Content

4.1 Why Content Is King

4.2 The Basics Of Social Media Content

4.3 Devoloping Social Media Content Plan

4.4 Developing Brand’s Tone And Voice

4.5 How To Generate Social Media Content Ideas
4.6 The 3Ts Of Content Creation

5. Growing Your Social Media Reach

5.1 Influencer Marketing
5.2 How To Work With Influencers
5.3 The Basics of User-Generated Content
5.4 Getting Started With 1-on-1 Conversations on Social Media
5.5 Social Customer Service and Social Selling

6. Social Media Advertising And Measuring Your ROI

6.1 How Social Media Advertising Improves Your Marketing Strategy
6.2 Knowing Your Best Social Media Advertising Platforms

6.2 How To Measure Your Social Return on Investment

6.2 Social Media Audit: The Check And Balance System For Your Business Susccess
 1
Introduction To Inbound
Marketing
“People don't buy what you do, they buy why you
do it.”
(Simon Sinek, Author & Optimist)