Project Embedded Proposal

AIESEC in NUS
PBoX on Social Entrepreneurship

2008 - Present
Project Embedded
seeding future social entrepreneurs
AIESEC Singapore
70 Stamford Road | #B1-48 Li Ka Shing Library Building | Singapore 178901
Phone: +65 6338 5308 | Email: singapore@aiesec.net
Executive Summary of Project
Project Embedded (acronym PED) is an
initiative started by AIESEC in NUS since
2008, to increase the awareness of social
entrepreneurship as an alternative to the
conventional entrepreneurship amongst
youth in Singapore. By doing so, PED aims
to equip youth with the know-how and
empower them to be future social
entrepreneurs.
This project is in alignment with the MCYS

Social Enterprise Committee's objective to
grow vibrant local social enterprises by
encouraging active youth participation in
social entrepreneurial activities, thereby
spreading the movement.
Working closely with NUS Centre of Social

Entrepreneurship and Philanthropy (CSEP)
and other successful social entrepreneurs
in the field, members from AIESEC in NUS
have reached out to more than 1000
youths through the events and workshops
held annually.
Vision
We envision a world where all

businesses are social entrepreneurial.
PBoX Objectives
• Raise awareness and genuine

concerns over social issues in the
local and global contexts
• Educate and dispel the myths that
surrounds the business models
of social enterprises
• Activate youth leadership,
entrepreneurship and
volunteerism in local and overseas
social enterprises
AIESEC Singapore
PBoX Implementation
The project is divided into 3 phases that can be characterized by the acronym ‘ACT.’
Phase 1: Awareness creation

‘Shade of Life’ Photo Competition’09: The competition themed “Shade of Life” encourages students
to capture social issues through their lenses. It aims to provoke thoughts on pressing social
problems and how Social Entrepreneurship can be a sustainable way to alleviate these problems.
An exhibition of the winning photos will be held in NUS.
(u)SE Week’09: The 5-day event exposes university students to the concept of social
entrepreneurship through lunchtime seminars, exhibitions and bazaars, public forums and social
enterprise experiential visits.
Phase 2: Comprehension
Symposium NeueThinken’10: The Symposium is an interactive platform for individuals to learn
more about social innovation and change through the lens of social entrepreneurship. It is also
where youths can explore ways to engage in social entrepreneurship through various platforms like
AIESEC, Synic and SE Forum.
GEW Symposium’10: The GEW Symposium aims to encourage youth and the general public to
participate in discussion and sharing on what’s new in the social enterprise space and hear
practitioners talk about their social entrepreneur initiatives that include environmental conservation,
economic sustainability and community first approach.
AIESEC Global Internship Program: Leveraging on our established AIESEC Global Internship
Program, the overseas exchange platform provides opportunities for aspiring youth social
entrepreneurs to broaden their global perspectives and exchange entrepreneurial ideas when they
work full time in these social enterprises.
Phase 3: Taking Action

Neuemethode@SG’10: The social business proposal writing competition serves as a means for
youth who are interested in social entrepreneurship to engage in vigorous brainstorming for
business solutions to social problems and exercise their entrepreneurial skills. The competition also
target youth who are entrepreneurial but with little prior knowledge about social enterprises
AIESEC Singapore
2008 Events Detail
‘Shade of Life’ Photo Competition

Date: October – December 2008
The competition themed “Shade of Life” encourages students to capture social issues through their
lenses. It aims to provoke thoughts on pressing social problems and how Social Entrepreneurship
can be a sustainable way to alleviate these problems. Shortlisted entries are displayed during
(u)SE Bazaar for voting by NUS staff and students to decide the top 3 winners of the competition.
AIESEC Singapore
2009 Events Detail
(u)SE Week
Date: 14, 15, 16, 23 January 2009
Venue: NUS Central Forum
Overview of (u)SE Week Events
• 14 Jan Wednesday: Bazaar & Photo Competition Finals

• 15 Jan Thursday: SE Interactive Workshop
• 16 Jan Friday: Public Forum: Social Entrepreneurship in Singapore
• 23 Jan Friday: SE Experiential Visit
(u)SE Bazaar
It aims to showcase the products and services such as assorted art and craft items, accessories
and gift items offered by local Social Enterprises. It also provides students the opportunities to
interact with social entrepreneurs and find out more about starting a social business in Singapore!
SE Interactive Workshop
Through account of first-hand experience, success stories sharing and discussions on various
social issues, participants will gain insights into the needs of the marginalized community and be
guided to in formulating creative SE ideas to solve the problems. The workshop will also touch on
the concept of social entrepreneurship, difference between social enterprises, businesses and
charities, its relevance and importance to the community and youths, and why young people should
opt to be a social entrepreneur. Speaker: Ms Kuik Shiao-Yin, School of Thought
AIESEC Singapore
Public Forum: Social Entrepreneurship in Singapore
Panel discussion topics:
• Speakers’ motivation that drives their social enterprises

• Challenges and opportunities faced
• Current situation of their enterprises in the recession
• Possible future enterprise development and plans
• Comments on Social Entrepreneurial scene in Singapore
• Advices for youth interested and source of assistance and funding available
Company visits:
Participants have the opportunity to observe the intricacies of various social enterprises and have a
better understanding of how a social enterprise is like. The visits will end off at an F&B social
enterprise where participants get to enjoy delectable food offering and share their experience.
Visits hosted by Teen Challenge, BizLink, Post-Museum and Food #03
AIESEC Singapore
2010 Events Detail
Symposium Neuethinken
Date: 03 April 2010
Venue: NUS Business School, LT16
The Symposium is an interactive platform for individuals to learn more about social innovation and
change through the lens of social entrepreneurship. It is also where youths can explore ways to
engage in social entrepreneurship through various platforms like AIESEC, Synic and SE Forum.
The full day event consists of a series of talks, workshops, conversations and panel discussion.
The objectives of the symposium are:
• To raise awareness on global issues and propose social entrepreneurship as a viable and
sustainable business model to address social issues.
• To build network among participants through interactive sessions that equips them with the
necessary skills and knowledge about social entrepreneurship, as well as exposing them to
diverse perspectives.
• To activate youth leadership in social entrepreneurship.
Event concept:
1. Knowledge and understanding: Participants will first understand the concept of social
entrepreneurship and the importance of innovation through talks.
2. Empowerment and execution: Participants will then be empowered through hands on
learning in the workshops.
3. Inspiration and sustainability: Lastly, participants will engage in conversations for inspiration,
panel discussion and world café where they will clarify ideas as well as network and discuss
passionate issues with other counterparts.
Event Partners: CSEP, World Toilet Organization, School of Thought, Antenna, Amazon Web
Services, Syinc, Social Entrepreneurship Forum
AIESEC Singapore
Neuemethode@SG
Date: September – November 2010
The social business proposal writing competition serves as a means for youth who are interested in
social entrepreneurship to engage in vigorous brainstorming for business solutions to social
problems and exercise their entrepreneurial skills. The competition also target youth who are
entrepreneurial but with little prior knowledge about social enterprises. Competition was open to all
students enrolled in Junior Colleges, International Schools, Polytechnics and Tertiary Educational
Institutions in Singapore. The 7 winning teams were awarded cash prize of SGD1000 each and
optional internship opportunities at local social enterprises. www.neuemethode.com
Special Award types:
1) The Innovative Business Model Award honours the business proposal which is innovative in
getting seed investment and turning the organization profitable within the shortest span of time.
2) The Creative Marketing Strategy Award honours the business proposal which develops an
integrated communications strategy to promote the products and services at the lowest input cost.
3) Highest Social Impact Award honours the business proposal which demonstrates the highest
qualitative and quantitative social impact potential of the venture to its stakeholders and clientele.
4) Young Performer Award honours a high potential individual or team which demonstrates long
term desire to contribute to the Non Profit sector and outstanding all round abilities
Event Partners: CSEP, NUS Business School Alumni, give.sg, Social Entrepreneurship Forum,
Green Drinks Singapore, Singapore National Cooperatives Federation, ECO travel services.
Global Entrepreneurship Week Symposium

Date: 18 November 2010
The GEW Symposium aims to encourage youth and the general public to participate in discussion
and sharing on what’s new in the social enterprise space and hear practitioners talk about their
social entrepreneur initiatives that include environmental conservation, economic sustainability and
community first approach. It was held in conjunction with the award ceremony of Neuemethode@SG.
Event Partners: CSEP, NUS Business School Alumni, MCYS, Social Enterprise Association,
School of Thought, Impact Investment Exchange Asia, Carbon Conservation, Singapore National
Cooperatives Federation.
AIESEC Singapore
Annex A
About AIESEC
AIESEC Singapore
Annex B
Other Projects in AIESEC Singapore 2010/2011
Responsible Gambling
Responsible gambling was started in AIESEC SMU to raise awareness and impart vital skills on
how and where to draw the line when gambling.
Uniqueness of Responsible Gambling initiative
• Tackling the issue of problem gambling which is a issue that many youths tend to overlook
and dismiss as unimportant.
• A global perspective through the involvement of AIESECers from other countries
Poverty Through Our Lenses (POL)
POL was started in AIESEC SMU to raise awareness on the extent of poverty around us with the
use of pictures. POL especially aims to get Singaporean youth to appreciate what they have and be
aware of the less fortunate in our society.
Uniqueness of POL initiative
• Addressing poverty, an issue many Singaporean youths lack contact with
• Using photographs to impact youths
• A global perspective through the involvement of AIESECers from other countries in POL
events
Green Entrepreneurship
Green Entrepreneurship was started in AIESEC NTU to create a paradigm shift in the approach to
tackle environmental issues. It serves as a platform for the youth to create innovative approaches
to tackle environmental issues in Singapore.
Uniqueness of Green Entrepreneurship Initiative
• Activating youths participation for the need in a paradigm shift to tackle environmental
issues that affects the world today
• To form a network to connect organizations, businesses, tertiary institutions and youth

involved in green issues through physical and virtual platforms.
• A global perspective through the involvement of AIESECers from other countries in GE

events
AIESEC Singapore
Annex C
Global AIESEC Chapters

working on the issue of Social Entrepreneurship
Projeto Horizontes
AIESEC in Brazil
We seek to connect high potential young people (AIESECers) with social entrepreneurship initiatives, in
order to establish an environment of constant exchange of experiences between the trainees and the
organizations (Ashoka and Artemisia’s fellows mainly, due to their culture of excellence). Our aim is to
develop a new generation of young people interested in this issue and that these people have an impact
on the organizations in which they'll work.
Partners: Artemisia, Instituto CEFAC works, Feira Preta, Gastromotiva, Instituto Ágora, Instituto Cidade
Escola Aprendiz, Instituto Cidade Jardim, Instituto Papel Solidario, Lua Nova Association, Museus
Acessíveis, ProBrasil Association, Sociedade do Sol, Tekoha.
http://horizontes-aiesec.blogspot.com/
http://www.myaiesec.net/content/viewwiki.do?contentid=10084034
Project Be A Change!
AIESEC in Finland
Bringing about change and making a difference in the world can be a daunting challenge, but it is not
impossible. We strongly believe that positive social change is possible by bringing people together,
exchanging and supporting ideas. Our mission is to be a platform for aspiring social entrepreneurs to
connect, innovate and grow in order to drive social change in the world. Be A Change consists of three
components that highlights an important aspect and milestone in an entrepreneurial journey: Connect
Innovate Grow.
Partners: Social Entrepreneurs’ Association of Finland, HUB Helsinki, Veritas Pension Insurance,
HammerKit, Aalto Social Impact.
http://www.beachange.org/
Project Empower Your Dream

AIESEC in China
Social entrepreneurship project EYD aims to raise the social awareness of social enterprise. It provides
an international platform to the students who are interested in the issue both in China and abroad to
have a unique experience on this new formation of business type. Our mission is to discover and
develop young social entrepreneurs in China to start up their own social enterprises. Through the
development process, we can promote social innovation and inspire the students to take charge in
solving social problems creatively.
AIESEC Singapore
For enquiries, please contact:
Ms. Pushpaleela Prabakar
pushpaleela.prabakar@aiesec.net
Ms. Maple Cheng
maple.cheng@aiesec.net
AIESEC Singapore

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AIESEC in NUS

PBoX on Social Entrepreneurship

This project is in alignment with the MCYS

Working closely with NUS Centre of Social

We envision a world where all

• Raise awareness and genuine

Phase 1: Awareness creation

Phase 3: Taking Action

‘Shade of Life’ Photo Competition

Overview of (u)SE Week Events

• 14 Jan Wednesday: Bazaar & Photo Competition Finals

Panel discussion topics:

• Speakers’ motivation that drives their social enterprises

The objectives of the symposium are:

Special Award types:

Global Entrepreneurship Week Symposium

Uniqueness of Responsible Gambling initiative

• A global perspective through the involvement of AIESECers from other countries

Poverty Through Our Lenses (POL)

Uniqueness of POL initiative

• Addressing poverty, an issue many Singaporean youths lack contact with

• Using photographs to impact youths

Uniqueness of Green Entrepreneurship Initiative

• To form a network to connect organizations, businesses, tertiary institutions and youth

• A global perspective through the involvement of AIESECers from other countries in GE

Global AIESEC Chapters

Project Empower Your Dream

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