Summary

Everyone and anyone who is a marketer want to be a marketing success. So, is

there a shortcut to achieve such success? Yes there are. It is to form the perfect
marketing plan. And the success of a marketing plan depends on one word:
information. Information is the key to the success of a Marketing Plan. This
operation is divided into 8 fundamental steps that guarantee success in marketing
processes. The first step is to explore. Many marketing plans over the years have
been successful because they explored a variety of ideas and plans, not only in
their own sector but also in other industries. It should explore current industry
trends, future expectations, government participation, important changes,
technological advances, etc. Analyze your customers. The 2nd step is elementary.
He emphasized that his clients are his best consultants. Instead of asking
questions of others, ask your own customers questions and you will get the best
answers and the best possible advice. Analyze your competitor who are your
competitors and what are they doing to attract customers? You do not want to end
up as a 'me too' brand. At the same time, you need to know which features among
those advertised by competitors are the most prominent in the minds of customers.
You must orient the same characteristics from a different angle.

Analyze yourself in a business plan, this step comes first. At this stage, you must
decide what your budget is, how many man hours you can devote to this
campaign, whether you have ATL capacity or not, or whether there is a need for
price promotions. Implement. You are ready to implement the plan. However, do
not forget the contingency plan. Contingency plans are used when your strategy is
not well received in the market. During the implementation, keep in touch with the
market and with the people involved and anticipate any negativity, as well as
capitalize on the positive aspects that are developed during the implementation.
Tracing. Now he has implemented the marketing plan. But what is the reaction of
your customers? Are you satisfied with that, or was it a disappointment to them?
Once you have the comments of the clients, you can improvise in your future plan.
Explore other opportunities your customers do not expect the same things over
and over again from you. On the contrary, the more varied it is, the better the
response from the customers will be.