Professional Documents
Culture Documents
a) Ubiquity: In simpler words, ubiquity means ability of being present in several places
simultaneously. In E-commerce Ubiquity refers to the fact that people can access
service/ buy or sells products, goods and services from any place from any device at
any time via internet. E-commerce is ubiquitous meaning that it can be everywhere.
This feature reduces the mental and physical effort to complete the task
b) Global reach: E-commerce makes the business transaction more convenient and
more effective as compared to traditional business. E-commerce allows people of
different nation to transact the business at the same time. E-commerce business
potential market scale is roughly equivalent to the network size of the world’s
population.
c) Universal Standards: Generally universal standard means the standard that is
followed by all the nations around the world. Another feature of E-commerce is there
is one set of technical standard of the internet that is universal standards. Internets
are shared by all the nations around the world regardless of their technology and
platform used by them. For Example Files and documents can be exchanged easily
with someone in another country.
d) Richness: E-commerce supports audio, video and text message. It is possible to
deliver rich message with text, audio and video to large number of people
simultaneously. Audio, video and text message can be integrated into single
marketing message as per requirement of consumer.
e) Interactivity: E-commerce technology works through interaction with user by
allowing two way communications between business and consumers.
f) Information Density: Information density means the total amount and quality of
information available to market participants. Information Density allows greater
price transparency, greater cost transparency and enables merchant to engage in price
discrimination.
g) Personalization: E-commerce technology allows for personalization by adjusting
business in own name or as per person’s interest. Merchants can change the product
or service based on user’s preference or behaviors. Thus this feature permits
modification of messages or goods.
h) Social Technology: E-commerce technology has evolved to be much more social by
allowing user to create and share their informations worldwide in the form of text,
video, music or photos. Using this form of communication, users are able to create
new social network and strengthen existing one.
4) How do we evaluate our current e-business capabilities? What are drivers of business
Internet adoption?
We can evaluate our current e-business capabilities in the following ways.
a) With the use of online, e-business services to both customers and suppliers has
significantly reduce costs while providing new convenient ways and channel for purchase
of goods and services. By providing high-quality online services to customers, business
can build and create a long lasting relationship with all stakeholders involved .
b) Revenue can be increased if e-business technology is adopted by large number of
customers. Since services of e-business are prompt and reliable, loyalty of customer
towards the product increases. Existing customers will repeatedly purchase products.
E-business has two main categories of drivers which is prevalent and relevant today
Cost/ Efficiency Drivers include
- Increasing speed with which supplies can be obtained
- Increasing speed with which goods can be dispatched
- Reduced sales and purchasing cost
- Competitiveness drivers
- Customer demand
- Improving the range and quality of services offered
- Avoiding losing market share to business already using e-commerce.
6) What are the major limitations on the growth of e-commerce? Which is potentially the
toughest to overcome?
The major limitations on the growth of e-commerce are as follows
a) High start up cost: The various cost associated with startup are connection cost to the
internet, hardware software cost which includes cost of latest computer, routers and
maintenance cost ( which includes cost of training employees and maintenance of
websites ) and these cost are obviously costly.
b) Lack of Skilled manpower: There is very difficulty in finding skilled person who has the
sound knowledge of e-commerce technology which becomes difficult to manage and
maintain customers. It is difficult to find the person who can learn sophisticated skills to
make effective use of internet and e-commerce capabilities
c) The unlikelihood that the digital shopping experience will ever replace the social and
cultural experience that many seek from the traditional shopping environment.
d) Security and Privacy: One of the major limitations of e-commerce is security. Privacy
has become a major concern for consumers with the rise of identity theft and
impersonation. Information exchanged must be kept away from unauthorized access and
unauthorized person. Security issues in e-commerce are data integrity, authentication and
non repudiation which must be dealt effectively to make online transaction successfully.
Even if tight online security are provided there could be chances of online attack such as
phishing or middle men attack. Phishing is the activity of defrauding an online account
holder of financial information by posing as a legitimate company. A man-in-the-middle
attack is where the attacker secretly and invisibly relays or possibly alters the
communication between two parties.
e) Product Suitability: It is not possible for customer to physically examine the product in E-
commerce business. There could be the cases when original product does not match with
the picture as displayed in e-commerce websites. This will definitely discourage
customers.
f) Cultural Obstacles: Customers across the globe have different taste and preferences due to
different cultures in which they were raised. There may be linguistic problems and all
these may lead to dispute between buyer and seller.
Among these, social and cultural limitations are likely to be tougher to overcome than
technological limitations.
8) Describe buy side and sell side ecommerce along with the disadvantage of each of
them.
Buy side E-commerce refers to the transaction between purchasing organization and its
suppliers.
Simply buy side is where the organization purchases from the suppliers. They basically
indicate using communications technology to support the upstream supply chain from
procurement to inbound logistics.
Example of buy side e-commerce is
-People in businesses who request of approve expenditures
-People in businesses that negotiate the purchase with suppliers
-People in businesses who record receipt of goods
-People in businesses that approve the invoice
.Sell side e-commerce refers to transaction involved with selling products to an organization
customer.
Simply, sell side is where that organization sells it on to its customers. They do not only
involve selling products but also involves using internet technologies to market services using
a range of techniques.
Example: Example of sell side e-commerce include Retail sites (like Amazon), online
banking services(like HSBC), Portals (like Yahoo) etc
Disadvantage of Buy Side are as follows
-)lack of privacy and securitie
-) No possibility of tried and tested products
-) Tax and legal issues
Disadvantage of Sell side are follows
-) Low profit on online sell because of competition
-) Return of product is high
Figure shows the difference between buy side e-commerce and sell side e-commerce.
9) Take an organization you are familiar with and consider organizational changes that
may be required for each of the 7 Ss.
7Ss model is used to examine how the various parts of organization work together. The
main motive of 7 Ss is to improve the performance of organization by determining the
best way to implement the proposed strategy and it helps in facilitating organizational
change. I am working in Annex worldwide express which deals with importing
documents, parcels and goods to different countries. Let us see how 7 Ss model can help
to facilitate organizational change and to identify how each area may change in future.
The 7s factors are
a) Strategy: Strategy is the organizational plan developed by the firm to gain competitive
advantage over its competitors. What does well aligned strategy means in 7Ssmodel?
In general, sound strategy is well organized plan to achieve its goal which is guided
by its mission and vision. But it is very difficult to analyze if such strategy is well-
aligned with other elements or not. So the key in 7Ss model is not only to find great
strategy, structure or system but to see how if it is aligned with other.
Key issues involved are
- Gaining appropriate budgets and demonstrating/ delivering values and ROI from
budgets.
- How e-commerce techniques can help to fulfill the organizational strategy
- Techniques for aligning e-commerce strategy with organizational and marketing
strategy.
b) Structure: Structure represents the way business division and units are organized and
include the information of who is accountable to whom. For structure to remain strong
there should be excellent communication within the company. The major issues
involved are
- How to integrate e-commerce team with other management, marketing and other
staffs.
- Use of cross- functional teams and steering group.
d) Staffs:
Staff element includes number of employee and the type under which it falls. Staff
plays fundamental role in the working system of an organization. Annex worldwide
has divided staffs mainly into Account/finance division, Sales and Marketing
Division, Logistic division and Customer care and support division. Due to this, staff
fined the task automation very convenient as it allows them to manage time with tasks
efficiently.
e) Style: The style factor symbolizes the techniques and way in which company is
handled. It depends around the leadership qualities possessed by the individual or
management group, who are in charge. The leadership qualities can determine the
style in which organization will run. Annex worldwide is guided under leader who is
accountable, optimism, inspirational and who can tackle the unforeseen problems. So,
this organization is running smoothly under the guidance of inspirational leader who
help us to tackle with problems.
f) Skills: The skills factor here is the ability and attributes of the employee. It determines
the work quality and the speed for the completion of the task, hence playing a crucial
role. Staff skills in specific areas such as supplier selection, project management,
content marketing and supply chain management plays vital role in the performance
of organization.
g) Super ordinate goals: These are the guiding concepts of organization which are also
part of shared values and culture. Every organization creates certain values and norms
which every member follows. These shared values act as foundation from which all
other six elements grow. The values must be present in the strategy designed, in the
company’s structure, in the working system, in the style of leadership, in the skills
possessed by the employees, and in the functioning methods applied by the staff.
10) People always find an opportunity during the crisis time, as a manager at this pandemic
situation how do you think Information Technology is supporting COVID-19. Justify
your answer with Five (5) different areas with an example.
It is always true that people always find an opportunity during the crisis time.
Information Technology has played a vital role in supporting COVID-19 in many
areas.