SECURITIES AND EXCHANGE COMMISSION

SEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. 11 August 2020
Date of Report (Date of earliest event reported)

2. SEC Identification Number A200117595 3. BIR Tax Identification No. 214-815-715-000

4. EMPERADOR INC.
Exact name of issuer as specified in its charter

5. Philippines 6. (SEC Use Only)

Province, country or other jurisdiction of Industry Classification Code:
incorporation

7. 7th Floor, 1880 Eastwood Avenue, Eastwood City CyberPark

188 E. Rodriguez Jr. Avenue, Bagumbayan, Quezon City 1110
Address of principal office Postal Code

8. (632)-8709-2038 to 41
Issuer's telephone number, including area code

9. N/A
Former name or former address, if changed since last report

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class Number of Shares of Common Stock

Outstanding and Amount of Debt Outstanding

Common Shares 15,918,333,038

Treasury Shares 324,058,138

11. Indicate the item numbers reported herein: ITEM 9 (b)

Please see attached Press Release.

SIGNATURES

Pursuant to the requirements of the Securities Regulation Code, the issuer has duly caused
this report to be signed on its behalf by the undersigned hereunto duly authorized.

EMPERADOR INC. 11 August 2020

By:

DINA D.R. INTING

Chief Financial Officer, Compliance Officer and
Corporate Information Officer
 EMPERADOR DOMINATES MEXICO’S BRANDY MARKET
Emperador’s international dominance further boosted by its 57% brandy market share in Mexico

MANILA, Philippines, August 11, 2020 – The world’s largest brandy company Emperador continues its
international dominance as it takes control of the brandy market in Mexico, as the Latin American
country, popularly known for ‘tequila’, sees growing preference for brandy among its liquor
consumers.

Based on the latest figures released by AC Nielsen, Emperador’s subsidiary Casa Pedro Domecq, takes
57% of the brandy market share in Mexico, a country with a population of around 120 million people,
which is bigger than the Philippines.

Casa Pedro Domecq, which Emperador took control in 2017, currently sells three major brandy brands
in Mexico - Presidente, Don Pedro, and Aztec de Oro – which contribute 96% of its brandy sales in this
country.

“Sales of our Presidente Brandy continue to grow. During the last 13 months, its sales grew by 8-
percent becasuse of the growing demand in this market, which started since Emperador took over the
company more than two years ago,” says Joan Cortes Vilardell, director, Casa Pedro Domecq.

Currently, only 4% of Emperador’s brandy sales in Mexico come from two of its imported Spanish
brandy brands - Fundador and Terry Centenario. The company sees a huge potential to further grow
its sales for imported brandy in the Mexican market, particularly for Philippine-made Emperador
Brandy, known to be the world’s best-selling brandy today.

“There is a growing appetite for imported brandy in this market especially for brandy coming from the
Philippines. Initial studies have shown very encouraging response to the taste profile of Emperador
Brandy,” reveals Vilardell.

With this, Emperador will start exporting Emperador Brandy to Mexico and other Latin American
countries next year. At present, Emperador Brandy, which is blended and bottled in the Philippines,
is only widely available in North America, particularly in the United States, in this part of the world.
The flagship product is also being exported to countries across Asia, Europe, Russia, and even Africa.

“We are very excited to launch Emperador Brandy in a continent where tequila is widely known. One
of our top priorities in the coming years is to develop the markets in Latin America, which will be huge
for Emperador’s international business, because of its combined population of around 600 million to
date. This will be quite easy for us to penetrate because of Casa Pedro Domecq’s strong foothold in
Mexico and across Latin America,” says Glenn Manlapaz, chief executive officer, Emperador
International.

In July, Emperador announced that its brandy and whisky businesses performed strongly in various
international markets, particularly in the United States, Sweden, Spain, Indo-China, as well as in the
United Kingdom, Russia, and China, during the first half of the year. ###