You are on page 1of 1
ILLUSTRATION 1.1 Tesla car ‘The Tela Ronde is a staggering auck car with cit ference. There's nowhesl-spin, no tacion contol stutet, ‘vin htt As nen a ene sponte tote ‘he diver gts 685 Ibs of torque imrelte, rocktrg ‘hecar from O-SOmph in 3.2 secon awit negigle mise the cari dct Tha Tel Roadsters the main product Tesla Motors Its charismatic carman and. main funder is PayPal ‘eourds, and SpaceX CED, Elon Musk. Baey a de> ade od, Tea Mts aeaty ga, §33bn (200%, €28bn) mart caitatsaton ard adoed, i's been called ‘the wots mos imprant autre company andthe Tasks Mode te Mest LvedVeticein Amera™= sang ered Sass and BMW 7 ets, At ela Successful American ex tart-ap was Fr, funded 11. Yeas ag. How canTesa Mots be sosucessl! “Tel ithe tachi thee SicenV alley engineer oninced by loa warming arguments and okng fr ternative fuel sauces fr cars, Conder Marin Eber ard asad: How much ofthe nergy hat cares ctf he ‘gourd makes your cargo ile?" He obser Hyco en fel cells are tribe - no mae ecient than gas ectriecee wer pari everytrg" He than sted aright yell, alec, two-star bullet carwitt 22reenisions, a, ul by AC populson. Inspires, era ept saying t potential ets ty and touch ‘he dachbeard Hewaud than Wit the acelertr = they euldn! With Larter ee aeceration, tse Saad electri ar dd av to begat cats, But industry lg sai electric cas would never su ‘cd, GM sport $bn(60.6bn, €078b) evlping the il which was len scrapped. Baty technology had mt improved in a uncred years. But Eberhard eased litho ates were cifeert— improving 7 perce pa So Tesla was pstioned ore he currant of tach Falegiea ist. ‘The founders had no epeience making as, bute isd car compares rw outsourced eveything, fens ing. Manutatving parmers wee ready tobe “omected ith; a "abs ear company was pssble®Predusion began 2008, The busines plan described the Roaster as ive’ ecology ~a high-end sportscar with Tower rica ancemisson than compettors~ anda ler recource coat the plant Roadster (0-60 mph < 39 saconds; 1DOmpa: wor dls handing: 220 tailpipe emissens; 300 mile rangs 2zaf0 maintenance for 100,00 mils (other than ‘yresh 50% price ofthe cheapest comoettie spars car? Tela’ sate was to-erlratie highend ofthe mare, wher cus rs are prepared to pay a premium, and then ive down mata fasta possibet higher uitvolme and ler piceswith each sucessivemece.. all free cash fh is plowed back nto RED to cve dwn ‘he cat ard bring te follow on pructsto mart as fast as possible, When someone buys the Tesla Roadstor sorts car, they ae ectuly helping py for evelopment ofthe lowcost family ear “eda sed to provide 2 amon cect: rower er- ion frm tha ‘ig’ btn fotry in Un with tar ‘overarching pups... lp epede tha nove fom amineand burn hyércarbonecaomy tomar lar ‘lecticeconory” In 2016, Tesh Energy was aurhod ‘saling bates for home and business se Elson cit invert the ight bulb, but he mate it afforable and accessible tau his‘electriesystm.> Tea sls fering an energy syst fr a wod of lec- tre vehiee, mes and busses, using tres Sues (1) EM he Set Te Mos Mase Fa ut nemo ace 2 ges 0052 Oa Te mang ot “els ion, erp ah ih af Reiter ‘node New ft) Sher nv gy = Questions 1 How doe Tesla Motu’ batey ft with he ‘various sratogy definitions n Figure LU 2 What seems to acount fr Tel’ success?

You might also like