Perpetua, Vince Patrick L.

(BSHM 2B)

MARKETING FOR HOSPITALITY AND TOURISM

ACTIVITY #1

a. What are the unique characteristics of Senior Market that make them a variable
market for tourism and hospitality product?
 The senior market has a unique strategy and service to their customers. They give
them the best and treating them not just customer but also a friend and giving the
best experience to enjoy. One more thing is they offer products that is erratic to the
eyes of the customers.

b. What tourism product can we sell to the Senior market? Cite 3 product

 Souvenir like T-shirt, Graphic t-shirts

 Native bags, pouches, and accessories
 Hand-held fans, Key-Chains and Refrigerator magnets