Creating Brand Identity

Planning Process:
Step 1: Finding Prominent Players who sell Sushi in Delhi
 Townhalldeli
 Triple 8
 En Japanese Restaurant
 Pa Pa Ya
 YumYumCha
 TheFattyBoa
 GuppyDelhi
 ChewCafe
 YouMee
 Zen
Step 2: Tracking their Social Media Presence to find out:
 Social media pages at various platforms (ex. Facebook, Instagram, Youtube &
Twitter)
 Engagement Rate
 Followers
 Post Type
 Highest Likes
 Brand Ambassadors
(Track social media pages with the help of websites like keyhole.com,
Socialbaker.com)
Step 3: Find the common thing all players talk about
Step 4: Finding demographics of target audience who like sushi in Delhi, Demographics
include: Age, Profession, Income, Gender, Marital Status, Religion, etc.
Step 5: Decide target audience & build social media presence according to them
Step 6: Using more carousel as they have high engagement rate (According to the analysis of
townhalldeli Instagram page)
Conclusion: Using Social Media Handles to create Brand Identity is the best Idea in
COVID19, plus we can have a competitive edge over others as all the restaurants offering
sushi do not have a powerful social presence, only some of our competitors like Pa Pa Ya,
YumYumCha & Zen have good presence on social media
New Concept for the identity:
Our client wants to create a brand identity which is unique & fun, the best way to do is using
Meme Marketing & using comedians for influencer marketing to boost the presence &
represent the brand as fun & unique
Example of meme marketing for foodies: