You are on page 1of 2

Assignment 1

1. When Molly Lai purchased the Clean Clothes Corner Laundry, she thought that because it
was in a good location near several high-income neighborhoods, she would automatically
generate good business if she improved the laundry's physical appearance. Thus, she initially
invested a lot of her cash reserves in remodeling the exterior and interior of the laundry.
However, she just about broke even in the year following her acquisition of the laundry,
which she didn't feel was a sufficient return, given how hard she had worked. Molly didn't
realize that the dry-cleaning business is very competitive and that success is based more on
price and quality service, including quickness of service, than on the laundry's appearance.

In order to improve her service, Molly is considering purchasing new dry-cleaning


equipment, including a pressing machine that could substantially increase the speed at which
she can dry-clean clothes and improve their appearance. The new machinery costs $16,200
installed and can clean 40 clothes items per hour (or 320 items per day). Molly estimates her
variable costs to be $0.25 per item dry-cleaned, which will not change if she purchases the
new equipment. Her current fixed costs are $1,700 per month. She charges customers $1.10
per clothing item.

a) What is Molly's current monthly volume?


b) If Molly purchases the new equipment, how many additional items will she have to dry-
clean each month to break even?

c) Molly estimates that with the new equipment she can increase her volume to 4,300 items
per month. What monthly profit would she realize with that level of business during the
next 3 years? After 3 years?

d) Molly believes that if she doesn't buy the new equipment but lowers her price to $0.99
per item, she will increase her business volume. If she lowers her price, what will her
new break-even volume be? If her price reduction results in a monthly volume of 3,800
items, what will her monthly profit be?

e) Molly estimates that if she purchases the new equipment and lowers her price to $0.99
per item, her volume will increase to about 4,700 units per month. Based on the local
market, that is the largest volume she can realistically expect. What should Molly do?

2. The Munchies Cereal Company makes a cereal from several ingredients. Two of the
ingredients, oats and rice, provide vitamins A and B. The company wants to know how many
ounces of oats and rice it should include in each box of cereal to meet the minimum
requirements of 48 milligrams of vitamin A and 12 milligrams of vitamin B while
minimizing cost. An ounce of oats contributes 8 milligrams of vitamin A and 1 milligram of
vitamin B, whereas an ounce of rice contributes 6 milligrams of A and 2 milligrams of B. An
ounce of oats costs $0.05, and an ounce of rice costs $0.03.

a) Formulate a linear programming model for this problem.


b) Solve this model by using graphical analysis.
c) What would be the effect on the optimal solution if the cost of rice increased from $0.03
per ounce to $0.06 per ounce?
3. Two models of a product – Regular (X) and Deluxe (Y) – are produced by a company. A
linear programming model is used to determine the production schedule. The formulation
is as follows:
Maximize 50X + 60Y (profit)

Subject to: 8X + 10Y 800 (labor hours)

  X+Y 120 (total units demanded)

  4X + 5Y 500 (raw materials)

  all variables 0

The optimal solution is X = 100 Y = 0.


How many units of the labor hours must be used to produce this number of units?

4. The Marriott Tub Company manufactures two lines of bathtubs, called model A and
model B. Every tub requires a certain amount of steel and zinc; the company has
available a total of 25,000 pounds of steel and 6,000 pounds of zinc. Each model A
bathtub requires a total of 125 pounds of steel and 20 pounds of zinc, and each yields a
profit of $90. Each model B bathtub can be sold for a profit of $70; it in turn requires 100
pounds of steel and 30 pounds of zinc. Find the best production mix of the bathtubs.

5. The Sweet Smell Fertilizer Company markets bags of manure labeled "not less than 60
pounds dry weight." The packaged manure is a combination of compost and sewage
wastes. To provide good-quality fertilizer, each bag should contain at least 30 pounds of
compost but no more than 40 pounds of sewage. Each pound of compost costs Sweet
Smell 5 cents and each pound of sewage costs 4 cents. Use a graphical LP method to
determine the least cost blend of compost and sewage in each bag.

6. The National Credit Union has $250,000 available to invest in a 12-month commitment.
The money can be placed in Treasury notes yielding an 8% return or in municipal bonds
at an average rate of return of 9%. Credit union regulations require diversification to the
extent that at least 50% of the investment be placed in Treasury notes. Because of
defaults in such municipalities as Cleveland and New York, it is decided that no more
than 40% of the investment be placed in bonds. How much should the National Credit
Union invest in each security so as to maximize its return on investment?

You might also like