Scribd Logo
Upload

Welcome to Scribd!

  • Consumer Push and Pull Process Happened Between Tyre Producer and Consumer

    Uploaded by

    Aravind Perapatruni
    13 views2 pages
    The document discusses the push-pull process between tire producers and consumers. Tire manufacturers offer warranties to pull customers to retailers where they can claim replacement tires within two years. Consumers are interested in factors like mileage, price, technology, brand presence, and services. Key factors in a purchase decision are cost versus benefit. Consumers look for quality, safety, durability, grip, handling, ride comfort, and warranty when buying tires. The objectives of the study are to understand consumer behavior, brand preference, satisfaction levels, purchase-influencing factors, and dealer service satisfaction related to tires.

    Original Description:

    Original Title

    tyres1

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the push-pull process between tire producers and consumers. Tire manufacturers offer warranties to pull customers to retailers where they can claim replacement tires within two years. Consumers are interested in factors like mileage, price, technology, brand presence, and services. Key factors in a purchase decision are cost versus benefit. Consumers look for quality, safety, durability, grip, handling, ride comfort, and warranty when buying tires. The objectives of the study are to understand consumer behavior, brand preference, satisfaction levels, purchase-influencing factors, and dealer service satisfaction related to tires.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views2 pages

    Consumer Push and Pull Process Happened Between Tyre Producer and Consumer

    Uploaded by

    Aravind Perapatruni
    The document discusses the push-pull process between tire producers and consumers. Tire manufacturers offer warranties to pull customers to retailers where they can claim replacement tires within two years. Consumers are interested in factors like mileage, price, technology, brand presence, and services. Key factors in a purchase decision are cost versus benefit. Consumers look for quality, safety, durability, grip, handling, ride comfort, and warranty when buying tires. The objectives of the study are to understand consumer behavior, brand preference, satisfaction levels, purchase-influencing factors, and dealer service satisfaction related to tires.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    CONSUMER

    Push and pull process happened between tyre producer and consumer

    The tyre manufacture offers replacement tyre to automobile owners. If the owner register

    for the warranty from the website or from the nearest retail outlet. he can claim the

    warranty 2 years from the date of purchase The tire company pulls customer to nearest

    distributors and the distributor pushes the new tyre for the consumers . A tire store is a

    target for the tyre producer to both push and pull.

     Consumers generally intrested in milage offered, price, type of techonology used

    product presence in market and services offered.

     Decieding factor is cost vs benefit.

    Before buying consumer look for

     Quality

     Saftey

     Durablity

     Grip

     Cornering and braking

     Ride comfort

     Warranty

    OBJECTIVES OF THE STUDY

    1. To know the consumer behaviour towards Tyres.

    2. To know the brand preference and the satisfaction level.


    3. To identify the factors influencing the purchase of Tyres.

    4. To know the satisfaction level towards dealer service.

    5. To offer Suggestion for further improvement.

    You might also like